In today's society, with information explosion, rapid change and fierce competition, enterprises are facing more and more complex strategic problems and challenges. How to formulate effective strategic planning, how to grasp market opportunities, how to optimize resource allocation, how to improve operational efficiency, how to deal with risks and crises, and how to achieve sustainable development are all problems that enterprises need to constantly think about and solve. However, enterprises are often limited by their own knowledge, experience, vision and resources, it is difficult to make correct judgments and decisions, or lack effective execution and innovation. At this time, it is necessary to use external professional forces, that is, external brain services.

As the name implies, the external brain refers to people or organizations in a specific industry and a specific field, who have more than the industry and the field of ordinary practitioners and even operators of professional knowledge and experience, as well as the discovery of problems, analysis and problem-solving thinking mode. Individuals or organizations who are hired, rather than employed, to provide their professional advice or solutions to the clear demands of the enterprise. Their relationship with the business that hired them is a partnership, not a business-employee relationship. External brain service refers to this kind of service based on external experts or institutions to provide strategic consulting and solutions for enterprises.

What are the characteristics of external brain services? First of all, external brain services are professional. External brain service providers are usually experts or institutions with deep accumulation and rich experience in a certain industry or field. They can accurately grasp key factors such as industry dynamics, market trends, customer needs, and competition patterns, and use professional methodologies, Tools and models for data collection, analysis and interpretation, so as to provide enterprises with targeted, valuable and operable suggestions or solutions. Second, external brain services are objective. External brain service providers are not affected by internal interests, emotions, inertia and other factors, and can examine the problems and challenges faced by enterprises from the perspective of a third party, and give neutral, fair and true evaluation and suggestions.

At the same time, the external brain service provider will not cause long-term burden or dependence on the enterprise, but will part ways with the enterprise after completing the tasks agreed upon in the contract. Again, external brain services are flexible. External brain service providers can customize the appropriate service content, form and cycle according to the actual needs and budget of the enterprise, and can adjust and optimize the service plan at any time to adapt to market changes and customer feedback. Finally, external brain services are innovative. External brain service providers can not only learn from advanced concepts, experiences and cases at home and abroad, but also combine their own professional knowledge and creativity to provide enterprises with unique perspectives, ideas and methods to help enterprises break the mindset and achieve strategic innovation and breakthrough.

What is the value of external brain service? External brain service has the following values for enterprises. One is to improve the ability of strategic decision-making. External brain services can provide enterprises with comprehensive, in-depth and accurate market information and industry insights, help enterprises identify opportunities and risks, formulate effective strategic goals and directions, and provide feasible strategic choices and suggestions. The second is to improve the ability of strategic implementation.

External brain services can provide enterprises with specific, clear and operational solutions and action plans, and assist enterprises in program implementation and effect evaluation, helping enterprises to implement strategies and achieve expected results. The third is to enhance strategic innovation capabilities. External brain service can provide enterprises with novel, unique and cutting-edge thinking mode and methodology, and guide enterprises to think and explore across borders, fields and levels, so as to help enterprises realize strategic innovation and differentiated competition. Fourth, save strategic costs. External brain service can save a lot of time, manpower, capital and other resources for enterprises, avoid repetitive, inefficient and low-quality work, and improve the strategic input-output ratio.

With the development of social economy and the intensification of market competition, the demand for external brain services will be increasing, and external brain services will also show the following trends. One is specialization. External brain service will pay more attention to the deep cultivation of professional fields, form a more segmented market positioning and core competitiveness, and provide more professional, personalized and customized service content and form. The second is digitalization.

External brain services will make more use of digital technologies and platforms, such as big data, cloud computing, artificial intelligence, etc., to collect, analyze and present data, and provide more intelligent, automated, and visual service processes and results. The third is globalization. Foreign brain services will further expand international markets and resources, use global networks and channels to provide more comprehensive, timely and accurate market information and industry insights for multinational or cross-border customers, and provide solutions and suggestions that are more in line with local culture, laws and habits.

As one of the well-known independent third-party research and investment and financing consulting institutions in China, Shangpu Consulting is committed to providing professional solutions for corporate strategic decision-making. Shangpu Consulting has rich experience and excellent performance in the fields of market research, investment and financing consulting and IPO listing consulting. The following are some actual cases of Shangpu Consulting:

In the field of market research, Shangpu Consulting provides comprehensive market research and competitive analysis services for a well-known e-commerce platform in China, helping it understand the scale, growth, structure, needs, trends, opportunities and challenges of the target market, as well as the strategies, strengths, weaknesses, trends and threats of its main competitors, thus formulating effective market entry and expansion strategies for it, and provide specific marketing programs and recommendations.

In the field of investment and financing consulting, Shangpu Consulting provided professional investment banking services for a leading domestic intelligent manufacturing company, helping it with project packaging, data writing, roadshow arrangement, investor docking, negotiation assistance, etc., and successfully introduced Many well-known strategic investors and financial investors at home and abroad have raised hundreds of millions of yuan in financing funds for it, and have improved its corporate value and brand influence.

In the field of IPO listing consulting, Shangpu Consulting provided a leading domestic new energy automobile company with full listing counseling services, helping it to carry out financial audit, legal review, internal control construction, information disclosure and other work, assisting it to complete its application for listing on the main board of the Hong Kong Stock Exchange, and providing continuous supervision services after listing to help it standardize its operation and management, and enhance its market reputation and image.