The Concept and Characteristics of 1. External Brain Service

External brain service refers to the service that enterprises seek advice and support from external professional institutions or individual consultants to obtain professional knowledge, skills and experience, so as to solve internal problems and achieve goals. External brain service is a service model based on cloud intelligence, which has the following characteristics:

-Flexibility: External Brain Services can flexibly choose suitable external experts and consulting methods according to the needs and budget of the enterprise, without the need for long-term employment or fixed contracts.

-Professionalism: External brain services can provide enterprises with people or organizations who have more professional knowledge and experience than ordinary practitioners or even operators in specific industries and fields, as well as the thinking mode of discovering, analyzing and solving problems.

-Efficiency: The external brain service can use the cloud intelligent platform to realize real-time connection, communication and collaboration with external experts, and shorten the cycle and cost of problem solving.

-Innovation: External brain services can bring new perspectives, ideas and methods to enterprises, and stimulate the innovation potential and competitive advantage of enterprises.

Advantages and application scenarios of 2. external brain services

External brain service has the following advantages for enterprises:

-Improve cognitive level: External brain services can help companies expand their horizons, understand industry trends, market trends, customer needs, competitors and other information, improve decision-making quality and strategy formulation capabilities.

-Solving complex problems: External brain services can help companies deal with various complex and changeable problems, such as product development, marketing, brand building, risk management, etc., and provide professional suggestions or solutions.

-Enhance innovation capabilities: External brain services can help companies introduce new technologies, concepts, models, etc., promote corporate innovation activities and innovation culture, and improve corporate core competitiveness.

-Save resource costs: external brain services can help enterprises save manpower, time, capital and other resources, avoid unnecessary waste and risks, and improve the operational efficiency and profit margin of enterprises.

External brain services are applicable to the following scenarios:

-Enterprises are facing major changes or transformations: when enterprises need to make major changes or transformations such as strategic adjustment, organizational restructuring, business development, etc., they can obtain the guidance and support of external experts through external brain services to help enterprises successfully complete the changes or transformations.

-Lack of internal experts or teams: When an enterprise lacks internal experts or teams in certain fields or aspects, it can supplement the required professional knowledge, skills and experience through external brain services to help the enterprise solve problems or complete tasks.

-Enterprises need to open up new markets or customers: When enterprises need to open up new markets or customers, they can obtain market analysis, customer insights, marketing strategies, etc. from external experts through external brain services to help enterprises improve market penetration and customer satisfaction.

-Enterprises need to carry out product or service innovation: When enterprises need to carry out product or service innovation, they can obtain technical advice, design suggestions, test feedback, etc. from external experts through external brain services to help enterprises improve the quality and value of products or services.

3. Shangpu Consulting's case of external brain services.

Shangpu Consulting Company is a company focusing on providing external brain consulting services for small, medium and micro enterprises. It has an external brain team composed of senior experts from all walks of life and an external brain service platform based on cloud intelligence. Shangpu Consulting Company provides various types of external brain services for small and medium-sized enterprises in different industries and fields, such as strategic planning, brand building, marketing promotion, management optimization, etc. Here are some examples of external brain services from Champ Consulting:

-Provide brand building and marketing promotion services for a clothing brand: The clothing brand is a clothing brand that focuses on young fashion styles, facing fierce market competition and the challenge of consumer demand diversification. Champ Consulting provided branding and marketing promotion services for the apparel brand, including the following:

-Through the analysis of the clothing brand's positioning, target groups, competitive advantages, etc., a set of brand strategies that meet the brand characteristics and market needs are formulated, and a unique and recognizable brand logo and slogan are designed for the clothing brand.

-By optimizing the product line, price strategy and channel layout of the clothing brand, a set of product strategies in line with brand positioning and consumer habits have been formulated, and a series of product design and development suggestions have been provided for the clothing brand.

-Through the study of the target market, target customers and competitors of the clothing brand, a set of marketing strategies in line with the brand image and consumer preferences are formulated, and a series of marketing activities and communication programs are provided for the clothing brand.

Through the external brain services of Shangpu Consulting, the clothing brand has successfully enhanced brand awareness and reputation, increased customer loyalty and conversion rate, and expanded market share and revenue scale.

-Provide management optimization and risk control services for a catering chain enterprise: The catering chain enterprise is a catering chain enterprise that focuses on Chinese fast food, facing problems such as rising costs, declining efficiency, and unstable quality. Champu Consulting provided management optimization and risk control services to the restaurant chain, including the following:

-Through the evaluation of the organizational structure, human resources and process management of the catering chain enterprise, a set of management optimization scheme in line with the scale and characteristics of the enterprise is formulated, and a series of training and guidance are provided for the catering chain enterprise.

-Through the analysis of the financial situation, cost structure and profit level of the catering chain enterprise, a set of cost control scheme is formulated in line with the enterprise's objectives and budget, and a series of cost saving and profit improvement suggestions are provided for the catering chain enterprise.

-Through the inspection of the food safety, hygiene standards, laws and regulations of the catering chain enterprise, a set of risk control plans in line with industry norms and social responsibility were formulated, and a series of risk prevention and emergency treatment suggestions were provided for the catering chain enterprise.

Through the external brain services of Shangpu Consulting, the restaurant chain has successfully improved management efficiency and quality levels, reduced costs and risk losses, and enhanced competitiveness and profitability.

4. Conclusion

External Brain Services is a cloud-based intelligence service model that provides businesses with the expertise, skills, and experience to solve internal problems and achieve goals. External brain service has the characteristics of flexibility, professionalism, efficiency and innovation, which can help enterprises improve their cognitive level, solve complex problems, enhance innovation ability and save resource cost. Extra-brain services are suitable for scenarios such as companies facing major changes or transformations, lack of internal experts or teams, need to develop new markets or customers, and need to innovate products or services. Shangpu Consulting Company is a company focusing on providing external brain consulting services for small, medium and micro enterprises. It has a wealth of external brain service cases and can provide professional, efficient and innovative external brain services for small, medium and micro enterprises in different industries and fields. If you have a need for external brain services, please contact Shangpu Consulting Company, we will serve you wholeheartedly.