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Enterprise Innovation: How the External Brain Leads the Industry Trend

2024-07-23 23:02:05 Source: Champu Consulting Visits:0

In today's rapidly changing business environment, corporate innovation has become the key to sustained competition. The external brain, as a way of using collective wisdom, is gradually becoming an important driving force for enterprise innovation. Through the external brain, companies can access a wider range of knowledge, skills and ideas, so as to achieve breakthroughs in product development, market strategy and organizational structure.

Definition and development of the 1. external brain

External brain, or crowdsourcing, refers to the process by which a company or organization exposes tasks to the Internet, and a scattered public group participates in solving problems or providing services. The concept was first proposed by Jeff Howe in 2006 and has been rapidly adopted worldwide.

Application of 2. External Brain in Different Industries

In the technology industry, the external brain has been widely used in software development and testing. For example, Microsoft's Windows Insider program is a typical external brain application. Through this platform, users can experience the latest operating system version and provide feedback to help improve the product.

In the consumer goods industry, the brain is used for product design and market research. The Ideas platform, like LEGO, allows consumers to submit their own Lego model designs and select the most popular designs for production through community voting.

How to Promote Enterprise Innovation 3. External Brain

The external brain can bring diversified thinking and solutions to enterprises, which is essential for product innovation. Through external brains, companies can respond more quickly to market changes and use external resources more effectively, thereby accelerating the process of products from concept to market.

4. Strategies of Integrating External Brain Resources

Enterprises need to establish an effective mechanism to integrate external brain resources. This includes establishing an open communication platform, setting clear mission objectives and reward mechanisms, and ensuring the protection of intellectual property rights.

Future trends in the 5. brain

With the development of technology and the increase of enterprises' demand for innovation, the external brain will continue to expand its influence in enterprise innovation. In the future, we can foresee that the external brain will play a role in more industries and become an indispensable part of corporate strategic planning.




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