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How to use the external brain service to cultivate the innovation culture and atmosphere within the enterprise

2024-07-23 23:02:11 Source: Champ Consulting Visits:0

1. what is the enterprise outside the brain service?

In today's competitive market environment, enterprises are faced with a variety of complex problems and challenges, such as strategic planning, organizational change, technological innovation, market expansion and so on. These problems and challenges are often beyond the knowledge and ability of internal personnel, and need to be solved with the wisdom and experience of external experts. This is the origin of the enterprise outside the brain service.

Enterprise external brain service refers to a new service model that uses technologies such as the Internet and cloud computing to effectively connect the internal intellectual resources of the enterprise with external professionals and organizations to achieve knowledge sharing, collaborative innovation and value creation.

Specifically, enterprise external brain services include the following aspects:

Information sharing: through the Internet platform, the enterprise's internal information resources and external information resources are seamlessly connected to form a comprehensive, timely and accurate information network.

Intelligence sharing: through the Internet platform, the enterprise's internal intellectual resources and external experts, consultants, consulting agencies, etc. are seamlessly connected to form an open, shared and collaborative intelligence network.

Collaborative innovation: Through cloud computing technology, a cross-regional, cross-domain, and cross-terminal collaborative R & D environment is realized, and a multi-professional, multi-domain, and multi-level collaborative innovation process is supported.

Value creation: Through data analysis and intelligent recommend, we can accurately grasp customer needs, market trends, industry trends, etc., provide personalized, customized and efficient solutions, and create greater value.

What is the value of 2. enterprise external brain services?

Through enterprise external brain services, enterprises can obtain the following aspects of value:

Improve innovation ability: by introducing external professional knowledge and experience, breaking the inertia of thinking and curing mode, stimulating internal innovation potential, and improving innovation quality and efficiency.

Reduce costs: by using external intellectual resources, reduce internal human input and training costs, achieve pay-as-you-go and flexible use, reduce costs and risks.

Improve efficiency: By using technologies such as the Internet and cloud computing, we can achieve rapid response and delivery, shorten the R & D cycle and time to market, and improve efficiency and competitiveness.

Optimized management: Through the use of data analysis and intelligent recommend and other technologies, real-time monitoring and evaluation of project progress, quality, results, etc., optimize management processes and decision-making mechanisms.

How do 3. conduct corporate external brain services?

Enterprise external brain services need to follow certain processes and steps to ensure the quality and effectiveness of the service. In general, the enterprise brain services need to go through the following six steps:

Determine the service objectives and scope: This is the first and most important step in the enterprise's external brain service. In this step, the company needs to clarify what the problem or goal it needs to solve is, and what the content and scope of the service it needs. This can help businesses determine the direction and focus of their services and avoid going off topic or wasting resources.

Choosing the right service provider: this is the second step in the enterprise outside the brain service. In this step, companies need to choose the right service provider to provide services based on their needs and budget. The following aspects need to be considered when choosing:

The background and qualifications of the service provider: whether it has professional knowledge and experience in the relevant industry or field, whether it has a good reputation and reputation, whether it has legal qualifications and certificates, etc.

The service content and method of the service provider: whether it can meet the needs and expectations of the enterprise, whether it can provide flexible and diverse service content and methods, and whether it can communicate and cooperate well with the internal personnel of the enterprise.

The charging standards and methods of service providers: whether it is in line with the budget and capabilities of the enterprise, whether it is fair and reasonable, whether there are clear and transparent charging standards and methods, whether there are guarantees and compensation mechanisms, etc.

Signing service contracts and agreements: This is the third step in the enterprise's external brain service. In this step, enterprises and service providers need to sign service contracts and agreements to clarify the rights and obligations of both parties and regulate the process and results of the service. The following aspects need to be paid attention to when signing:

The content and format of the service contract and agreement: whether it contains the objectives, scope, content, method, time, cost, quality, confidentiality, breach of contract and other relevant provisions of the service, whether it meets the requirements of laws and regulations, and whether it is clear and complete.

Signing and filing of service contracts and agreements: whether they are signed by the representatives of both parties, whether there are necessary seals, seals and other procedures, whether there are necessary filing and notarization, etc.

Modification and termination of service contracts and agreements: whether there are clear and reasonable modification and termination clauses, whether there are corresponding notification and negotiation mechanisms, whether there are corresponding compensation and dispute resolution methods, etc.

Implementation of service projects: This is the fourth step in the enterprise's external brain services. In this step, the enterprise and the service provider need to implement the service project and complete the service content in accordance with the service contract and agreement. The implementation needs to pay attention to the following aspects:

Planning and arrangement of service projects: whether there are clear and feasible service project objectives, tasks, division of labor, progress, budget, etc., whether there is an effective coordination and communication mechanism, whether there is a timely feedback and adjustment mechanism, etc.

Implementation and monitoring of service projects: whether there is a standardized and efficient service project implementation process, whether there is a perfect and scientific service project monitoring method, whether there are accurate and objective service project evaluation indicators, etc.

Delivery and acceptance of service items: whether there is a clear and complete delivery of service items, whether there are reasonable and fair acceptance criteria for service items, whether there is a sufficient and satisfactory acceptance process for service items, etc.

Evaluating the effectiveness of the service: This is the fifth step in the process of performing external brain services. In this step, enterprises and service providers need to evaluate the effectiveness of the service project, analyze the strengths and weaknesses of the service project, and summarize the experience and lessons learned from the service project. The following aspects need to be paid attention to when evaluating:

Assessment methods and tools: whether there are appropriate and effective assessment methods and tools, such as questionnaires, interviews, data analysis, case studies, etc., to reflect the effectiveness of the service project in a comprehensive and in-depth manner.

Evaluation content and indicators: whether there are clear and specific evaluation content and indicators, such as customer satisfaction, market feedback, financial benefits, innovation results, etc., can objectively and quantitatively measure the effectiveness of service projects.

Evaluation reports and recommendations: whether there is a detailed and standardized evaluation report, whether it can accurately summarize the advantages and disadvantages of the service project, and whether it can make reasonable and practical suggestions for improvement.

Follow-up: This is the sixth step in the enterprise's external brain service. In this step, enterprises and service providers need to follow up on service projects, maintain good communication and cooperation, and achieve continuous improvement and value growth. Follow-up needs to pay attention to the following aspects:

Follow-up support and maintenance: whether it is necessary to provide follow-up support and maintenance for the enterprise, such as technical support, training and guidance, update and upgrade, etc., and whether the problems or difficulties encountered by the enterprise can be solved in a timely manner.

Follow-up feedback and improvement: whether it is necessary to provide follow-up feedback and improvement for the enterprise, such as effect monitoring, satisfaction survey, suggestion collection, etc., and whether the enterprise's opinions or suggestions on service items can be obtained in a timely manner.

Follow-up cooperation and expansion: whether it is necessary to provide follow-up cooperation and expansion for enterprises, such as new project development, new market development, new model exploration, etc., and whether it can provide more and better value for enterprises.

What are the cases of 4. enterprise external brain services?

In order to better demonstrate the practical application and results of enterprise external brain service, this paper will briefly introduce and analyze some enterprise external brain service consulting cases provided by Shangpu Consulting for customers.

Case 1: Providing brand strategy consulting for an internationally renowned cosmetics brand

The sales and market share of the brand in the Chinese market have been on a downward trend. The main reason is that the brand image and communication strategy do not match the needs and preferences of the target market and consumers, resulting in low brand recognition, reputation and loyalty. Champ Consulting provides the following services for the brand:

Through the Internet platform, experts, consultants and scholars from the cosmetics industry at home and abroad were invited to form a cross-field and cross-regional expert team to provide professional brand strategy consultation for the brand.

Through cloud computing technology, a collaborative innovation environment has been built to support online communication, collaboration and innovation between the expert team and the brand's internal personnel, and jointly formulate a brand strategy plan that conforms to the brand's positioning, image and communication strategy.

Through data analysis and intelligent recommend technology, we have conducted in-depth analysis and research on the brand's target market and consumers, and provided personalized, customized and efficient solutions to help the brand enhance its brand awareness, reputation and loyalty in the Chinese market.

Case 2: Providing technical innovation consulting for a leading domestic e-commerce platform

The platform has a strong competitive advantage in the field of e-commerce, but it is faced with problems such as insufficient technological innovation ability and lack of technical talents, which leads to the inability to keep up with market changes and consumer demand in time, affecting its business development and market share. Champ Consulting provides the following services for the platform:

Through the Internet platform, it connects experts, consultants, and research institutions in the technical field at home and abroad, and forms a cross-domain and cross-regional technical team to provide professional technological innovation consulting for the platform.

Through cloud computing technology, a collaborative research and development environment has been created to support online communication, collaboration, and research and development between the technical team and the internal personnel of the platform, and jointly develop and launch a series of new technologies and new products that meet market needs and consumer preferences., New services, new models, etc.

Through data analysis and intelligent recommend technology, the platform's user behavior, shopping habits, preferences, etc. are deeply analyzed and studied, and personalized, customized and efficient solutions are provided to help the platform improve its technological innovation ability and competitive advantage in the field of e-commerce.

Case 3: Providing ecosystem construction consulting for a well-known domestic food company

The company has a high reputation and influence in the food industry, but it is facing problems such as low resource utilization efficiency and serious environmental pollution, which leads to the inability to achieve sustainable development and affects its social responsibility and public image. Champ Consulting provides the following services to the business:

Through the Internet platform, experts, consultants and institutions in the ecological field at home and abroad have been brought together to form a cross-field and cross-regional ecological team to provide professional ecosystem construction consultation for the enterprise.

Through cloud computing technology, a collaborative governance environment is built to support the ecological team and the internal personnel of the enterprise to communicate, collaborate and govern online, and jointly formulate and implement a set of ecosystem construction plans that meet the characteristics and goals of the enterprise.

Through data analysis and intelligent recommend technology, the enterprise's resource utilization, environmental impact and social benefits are analyzed and studied in depth, and personalized, customized and efficient solutions are provided to help the enterprise improve its resource utilization efficiency, environmental protection level and social responsibility in the food industry.




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More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise
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More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

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