Myth 1: External Brain Service Consultation is to give me a report

Many companies believe that external brain service consulting is to give them a report, tell them what to do, and then follow the report. This is a very one-sided and erroneous understanding. External brain service consultation is not only to give you a report, but also to analyze the problem with you, find out the root cause, formulate feasible plan, assist you in implementation and supervision, until the desired effect is achieved. External brain service consultation is a dynamic, interactive and continuous process, rather than a static, one-way, one-time result.

For example, Champ Consulting once provided external brain service consulting for an auto parts manufacturer. The company is facing fierce market competition, rising costs and falling profits. Shangpu Consulting not only gave them a report, but through in-depth research, data analysis, on-site observation, employee interviews, etc., it found that the company's product quality is unstable, production efficiency is low, inventory is too high, and customer satisfaction is low, and corresponding improvement measures are proposed. Champ Consulting has also established a project team with the company to promote and supervise the implementation of the improvement plan, and regularly follow up and evaluate the impact. After more than half a year's efforts, the company's product quality has been significantly improved, production efficiency has increased by 30%, inventory has been reduced by 50%, customer satisfaction has increased by 40%, and profit margin has increased by 15%.

Misunderstanding 2: External brain service consultation is to give me dogma

Many companies believe that external brain service consulting is to give them dogma, tell them what principles and methods they should follow, and then they can follow the dogma. This is a very rigid and wrong understanding. External brain service consultation is not to give you dogma, but to tailor a plan that suits you according to your actual situation and needs, and help you use and adjust flexibly. External brain service consulting is an innovative, personalized and changing process, rather than a solidified, standardized and unchanging result.

For example, Champ Consulting once provided an external brain service consultation for a clothing brand. The company is faced with the problems of fuzzy brand image, unclear market positioning, lack of product design features, and single marketing methods. Shangpu Consulting does not give them dogma, but through in-depth analysis of the company's brand positioning, target customers, competitive advantages, market trends, etc., it puts forward a brand-new brand strategy, including brand name, logo, slogan, style, color, etc. And designed a series of product series and marketing activities to create a unique brand image and personalized consumer experience. Champ Consulting has also established a creative team with the company to implement and update the brand strategy, and constantly adjust and optimize according to market feedback and consumer demand. After more than a year of hard work, the company's brand awareness has increased by 80%, market share has increased by 50%, product sales have increased by 100, and customer loyalty has increased by 60%.

Myth 3: External Brain Service Consultation Is to Sell to Me

Many companies believe that external brain service consulting is to sell them, tell them what kind of products or services they should buy, and then they can follow the sales promotion. This is a very commercial and wrong understanding. External brain service consulting is not to sell you, but to provide you with value, help you solve problems, achieve goals, and create benefits. External brain service consulting is a process of value, cooperation and win-win, rather than a result of interest, competition and zero sum.

For example, Champ Consulting once provided consulting on external brain services for a hotel group. The group faces slow growth in the number of hotels, high operating costs and declining customer satisfaction. Instead of selling them, Shangpu Consulting puts forward a perfect hotel management solution through a comprehensive diagnosis of the group's hotel positioning, operation mode, management system and customer relationship, including hotel brand building, hotel franchise mode, hotel operation standard, hotel human resource management, hotel customer care, etc., and provides corresponding training and support services, to help the group improve the level of hotel management and customer satisfaction. Champ Consulting has also established a strategic partnership with the group to assist the group in expanding into new hotel markets and sharing the benefits and risks of the hotel business. After more than two years of cooperation, the number of hotels in the group has increased by 200, operating costs have been reduced by 30%, customer satisfaction has increased by 70%, and profit margins have increased by 40%.

Myth 4: External Brain Service Consultation Is to Replace Me

Many enterprises believe that the external brain service consultation is to replace them, tell them who should let them do what, and then they can follow the replacement. This is a very dependent and wrong understanding. External brain service consultation is not to replace you, but to cooperate with you to help you improve your ability, cultivate talents and establish mechanisms. External brain service counseling is a collaborative, training, and continuous process, not a replacement, replacement, and temporary result.

For example, Champ Consulting once provided external brain service consultation for an e-commerce platform. The platform faces issues such as user churn, transaction decline, and credit risk. Instead of replacing them, Shangpu Consulting proposes a solution to improve user experience and trust by systematically optimizing the platform's user behavior, transaction mode, credit system, etc., including user portrait, recommend system, credit rating, anti-fraud, etc., and provides corresponding technical and data support to help the platform improve user stickiness and transaction volume. Shangpu Consulting has also established a technical team with the platform, which is responsible for training and guiding the technical personnel of the platform to improve their technical ability and data analysis ability, and has established a mechanism of technical exchange and cooperation to ensure the update and iteration of technology. After more than three years of cooperation, the number of users of the platform has increased by 300, the transaction volume has increased by 500, the credit risk has been reduced by 80%, and the technical level has been improved by 100.

Myth 5: External brain service consultation is to give me control

Many companies believe that external brain service consulting is to give them control, tell them what rules and standards they should follow to do things, and then they can follow the control. This is a very binding and wrong understanding. External brain service consultation is not to give you control, but to give you guidance, help you build independent thinking and judgment ability, cultivate self-confidence and sense of responsibility. External brain service counseling is a process of guidance, motivation, growth, rather than a controlled, repressive, stagnant results.

For example, Champ Consulting once provided external brain services consulting for an educational institution. The institution is faced with the problems of low teaching quality, insufficient teachers and high student turnover rate. Shangpu Consulting does not give them control, but through the scientific design of the institution's teaching objectives, teaching content, teaching methods, teaching evaluation, etc., it proposes a solution to improve the quality and effectiveness of teaching, including syllabus, teaching plan, Teaching resources, teaching feedback, etc., and provide corresponding training and evaluation services to help the institution improve the level of teachers and student satisfaction. Shangpu Consulting has also established a teaching and research team with the institution, which is responsible for guiding and encouraging the teachers of the institution to carry out independent teaching innovation and improvement, and has established a teaching exchange and sharing mechanism to promote the interaction and learning between teachers. After more than a year of cooperation, the teaching quality of the institution has improved by 80%, the teaching staff has increased by 50%, the student turnover rate has decreased by 60%, and the teacher satisfaction has increased by 70%.

Misunderstanding 6: External Brain Service Consultation Is to Copy Me

Many companies believe that external brain service consulting is to plagiarize them, tell them what kind of success stories or competitors they should imitate, and then they can follow the plagiarism. This is a very blind and wrong understanding. External brain service consultation is not to give you plagiarism, but to inspire you, help you discover your own advantages and characteristics, and cultivate your own innovation and competitiveness. External brain service consultation is a process of inspiration, differentiation and breakthrough, rather than a result of plagiarism, imitation and following.

For example, Champ Consulting once provided an external brain service consultation for a restaurant chain. The chain is facing a single dish, taste bland, traffic decline and other issues. Shangpu Consulting is not plagiarizing them, but through a comprehensive analysis of the chain store's food characteristics, customer needs, market competition, etc., it proposes a solution to create specialty dishes and increase customer loyalty, including food innovation and taste adjustment, Service optimization, membership system, etc., and provide corresponding training and marketing services to help the chain store enhance the attractiveness of dishes and customer stickiness. Champ Consulting has also established an innovation team with the chain to inspire and support the chain's independent dish development and improvement, and established a dish evaluation and recommend mechanism to increase customer participation and word-of-mouth. After more than half a year of cooperation, the chain's variety of dishes has increased by 100, the taste score has increased by 80%, the passenger flow has increased by 150, and the customer loyalty has increased by 90%.

Misunderstanding 7: External Brain Service Consultation Is to Intervene Me

Many enterprises believe that the external brain service consultation is to give them intervention, tell them how to deal with their internal affairs or external relations, and then can follow the intervention. This is a very intrusive and wrong understanding. External brain service consultation is not to give you intervention, but to give you advice to help you optimize your internal management or external communication, and cultivate your coordination and cooperation ability. External brain service consultation is a suggested, optimized, collaborative process, rather than an interventionist, interventionist, confrontational outcome.

For example, Champ Consulting once provided external brain services consulting for a medical institution. The institution is faced with problems such as tense doctor-patient relationship, frequent medical disputes and questionable medical quality. Shangpu consultation is not to intervene for them, but to standardize and improve the medical process, medical safety and medical communication of the institution, and put forward a solution to improve the doctor-patient relationship and medical quality, including medical process optimization, medical safety management, doctor-patient communication training, doctor-patient trust mechanism, etc., and provide corresponding training and supervision services. To help the institution improve the doctor-patient relationship and medical quality. Champ Consulting has also established a team of experts with the agency to advise and assist the agency in handling medical disputes and medical complaints, and has established a mechanism for medical evaluation and improvement to increase understanding and trust between doctors and patients. After more than a year of cooperation, the doctor-patient relationship of the institution has improved by 80%, medical disputes have been reduced by 90%, medical quality has been improved by 70%, and doctor-patient satisfaction has increased by 80%.

Conclusion

Enterprise external brain service consulting is an effective way to help enterprises improve their competitiveness and efficiency, but there are also some misunderstandings, which lead to enterprises can not make full use of consulting resources, and even cause waste of resources and failure of cooperation. From a professional point of view, this article reveals the seven misunderstandings of enterprise external brain service consulting, so that you will no longer be fooled. I hope this article can inspire and help you, so that you can better choose and use the external brain service consulting, to achieve the development and success of the enterprise.