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Reveal the seven misunderstandings of enterprise external brain service consulting, so that you will no longer be fooled.

2024-07-23 23:02:15 来源：尚普咨询浏览量：0

误解一：外脑服务咨询就是给我出个报告

很多企业认为，外脑服务咨询就是给他们出个报告，告诉他们应该怎么做，然后就可以按照报告执行。这是一种非常片面和错误的理解。外脑服务咨询不仅仅是给你出个报告，而是要和你一起分析问题，找出根本原因，制定可行的方案，协助你实施和监督，直到达到预期的效果。外脑服务咨询是一个动态的、互动的、持续的过程，而不是一个静态的、单向的、一次性的结果。

例如，尚普咨询曾经为一家汽车零部件制造商提供了外脑服务咨询。该公司面临着市场竞争激烈、成本上升、利润下降等问题。尚普咨询不仅仅是给他们出了一个报告，而是通过深入调研、数据分析、现场观察、员工访谈等方式，发现了该公司存在的产品质量不稳定、生产效率低下、库存过高、客户满意度低下等问题，并提出了相应的改进措施。尚普咨询还和该公司建立了一个项目团队，负责推动和监督改进方案的实施，并定期跟进和评估效果。经过半年多的努力，该公司的产品质量显著提高，生产效率提升了30%，库存降低了50%，客户满意度提升了40%，利润率提升了15%。

误解二：外脑服务咨询就是给我教条

很多企业认为，外脑服务咨询就是给他们教条，告诉他们应该遵循什么样的原则和方法，然后就可以按照教条执行。这是一种非常刻板和错误的理解。外脑服务咨询不是给你教条，而是要根据你的实际情况和需求，量身定制适合你的方案，并帮助你灵活运用和调整。外脑服务咨询是一个创新的、个性化的、变化的过程，而不是一个固化的、标准化的、不变的结果。

例如，尚普咨询曾经为一家服装品牌提供了外脑服务咨询。该公司面临着品牌形象模糊、市场定位不清、产品设计缺乏特色、营销方式单一等问题。尚普咨询不是给他们教条，而是通过对该公司的品牌定位、目标客户、竞争优势、市场趋势等进行深入分析，提出了一个全新的品牌战略，包括品牌名称、标志、口号、风格、色彩等，并设计了一系列的产品系列和营销活动，以打造一个独特的品牌形象和个性化的消费体验。尚普咨询还和该公司建立了一个创意团队，负责执行和更新品牌战略，并根据市场反馈和消费者需求进行不断的调整和优化。经过一年多的努力，该公司的品牌知名度提升了80%，市场占有率提升了50%，产品销售额提升了100%，客户忠诚度提升了60%。

误解三：外脑服务咨询就是给我推销

很多企业认为，外脑服务咨询就是给他们推销，告诉他们应该购买什么样的产品或服务，然后就可以按照推销执行。这是一种非常商业化和错误的理解。外脑服务咨询不是给你推销，而是要为你提供价值，帮助你解决问题，实现目标，创造利益。外脑服务咨询是一个价值的、合作的、共赢的过程，而不是一个利益的、竞争的、零和的结果。

例如，尚普咨询曾经为一家酒店集团提供了外脑服务咨询。该集团面临着酒店数量增长缓慢、运营成本高昂、客户满意度下降等问题。尚普咨询不是给他们推销，而是通过对该集团的酒店定位、运营模式、管理体系、客户关系等进行全面诊断，提出了一个完善的酒店管理解决方案，包括酒店品牌建设、酒店加盟模式、酒店运营标准、酒店人力资源管理、酒店客户关怀等，并提供了相应的培训和支持服务，以帮助该集团提升酒店管理水平和客户满意度。尚普咨询还和该集团建立了一个战略伙伴关系，负责协助该集团拓展新的酒店市场，并分享酒店业务的收益和风险。经过两年多的合作，该集团的酒店数量增长了200%，运营成本降低了30%，客户满意度提升了70%，利润率提升了40%。

误解四：外脑服务咨询就是给我替代

很多企业认为，外脑服务咨询就是给他们替代，告诉他们应该让谁来做什么事情，然后就可以按照替代执行。这是一种非常依赖和错误的理解。外脑服务咨询不是给你替代，而是要和你一起合作，帮助你提升能力，培养人才，建立机制。外脑服务咨询是一个协作的、培训的、持续的过程，而不是一个替换的、取代的、暂时的结果。

例如，尚普咨询曾经为一家电子商务平台提供了外脑服务咨询。该平台面临着用户流失、交易下降、信用风险等问题。尚普咨询不是给他们替代，而是通过对该平台的用户行为、交易模式、信用体系等进行系统优化，提出了一个提升用户体验和信任度的解决方案，包括用户画像、推荐系统、信用评级、反欺诈等，并提供了相应的技术和数据支持，以帮助该平台提升用户粘性和交易量。尚普咨询还和该平台建立了一个技术团队，负责培训和指导该平台的技术人员，以提升他们的技术能力和数据分析能力，并建立了一个技术交流和合作的机制，以保证技术的更新和迭代。经过三年多的合作，该平台的用户数量增长了300%，交易额增长了500%，信用风险降低了80%，技术水平提升了100%。

误解五：外脑服务咨询就是给我控制

很多企业认为，外脑服务咨询就是给他们控制，告诉他们应该按照什么样的规则和标准来做事情，然后就可以按照控制执行。这是一种非常束缚和错误的理解。外脑服务咨询不是给你控制，而是要给你指导，帮助你建立自主的思考和判断能力，培养自信和责任感。外脑服务咨询是一个指导的、激励的、成长的过程，而不是一个控制的、压抑的、停滞的结果。

例如，尚普咨询曾经为一家教育机构提供了外脑服务咨询。该机构面临着教学质量不高、师资力量不足、学员流失率高等问题。尚普咨询不是给他们控制，而是通过对该机构的教学目标、教学内容、教学方法、教学评估等进行科学设计，提出了一个提升教学质量和效果的解决方案，包括教学大纲、教学计划、教学资源、教学反馈等，并提供了相应的培训和评估服务，以帮助该机构提升教师水平和学员满意度。尚普咨询还和该机构建立了一个教研团队，负责指导和鼓励该机构的教师进行自主的教学创新和改进，并建立了一个教学交流和分享的机制，以促进教师之间的互动和学习。经过一年多的合作，该机构的教学质量提升了80%，师资力量增加了50%，学员流失率降低了60%，教师满意度提升了70%。

误解六：外脑服务咨询就是给我抄袭

很多企业认为，外脑服务咨询就是给他们抄袭，告诉他们应该模仿什么样的成功案例或者竞争对手，然后就可以按照抄袭执行。这是一种非常盲目和错误的理解。外脑服务咨询不是给你抄袭，而是要给你启发，帮助你发现自己的优势和特色，培养自己的创新和竞争力。外脑服务咨询是一个启发的、区分的、突破的过程，而不是一个抄袭的、模仿的、跟随的结果。

例如，尚普咨询曾经为一家餐饮连锁店提供了外脑服务咨询。该连锁店面临着菜品单一、口味平淡、客流量下降等问题。尚普咨询不是给他们抄袭，而是通过对该连锁店的菜品特色、客户需求、市场竞争等进行综合分析，提出了一个打造特色菜品和增加客户忠诚度的解决方案，包括菜品创新、口味调整、服务优化、会员制度等，并提供了相应的培训和营销服务，以帮助该连锁店提升菜品吸引力和客户黏性。尚普咨询还和该连锁店建立了一个创新团队，负责启发和支持该连锁店进行自主的菜品开发和改进，并建立了一个菜品评价和推荐的机制，以增加客户参与和口碑。经过半年多的合作，该连锁店的菜品种类增加了100%，口味评分提升了80%，客流量增长了150%，客户忠诚度提升了90%。

误解七：外脑服务咨询就是给我干预

很多企业认为，外脑服务咨询就是给他们干预，告诉他们应该如何处理自己的内部事务或者外部关系，然后就可以按照干预执行。这是一种非常干涉和错误的理解。外脑服务咨询不是给你干预，而是要给你建议，帮助你优化自己的内部管理或者外部沟通，培养自己的协调和合作能力。外脑服务咨询是一个建议的、优化的、协作的过程，而不是一个干预的、干涉的、对抗的结果。

例如，尚普咨询曾经为一家医疗机构提供了外脑服务咨询。该机构面临着医患关系紧张、医疗纠纷频发、医疗质量受质疑等问题。尚普咨询不是给他们干预，而是通过对该机构的医疗流程、医疗安全、医疗沟通等进行规范化改进，提出了一个提升医患关系和医疗质量的解决方案，包括医疗流程优化、医疗安全管理、医患沟通培训、医患信任机制等，并提供了相应的培训和监督服务，以帮助该机构提升医患关系和医疗质量。尚普咨询还和该机构建立了一个专家团队，负责建议和协助该机构处理医疗纠纷和医疗投诉，并建立了一个医疗评价和改进的机制，以增加医患之间的理解和信任。经过一年多的合作，该机构的医患关系改善了80%，医疗纠纷减少了90%，医疗质量提升了70%，医患满意度提升了80%。

Conclusion

企业外脑服务咨询是一种有效的帮助企业提升竞争力和效率的方式，但是也存在一些误解，导致企业无法充分利用咨询资源，甚至造成资源浪费和合作失败。本文从专业的角度，揭秘了企业外脑服务咨询的七大误解，让你不再被忽悠。希望本文能够对你有所启发和帮助，让你能够更好地选择和使用外脑服务咨询，实现企业的发展和成功。

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On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
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