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2024-07-23 23:02:17 来源:尚普咨询 浏览量:0
企业外脑服务咨询是一种常见的商业模式,它可以为企业带来多方面的价值,比如提供新的视角和思路、增强决策支持和执行力、促进组织变革和学习能力等。然而,并不是所有的企业外脑服务咨询都能达到预期的效果,有时甚至会造成资源浪费和信任危机。那么,如何才能让企业外脑服务咨询更有效果呢?本文认为,需要从以下三个核心要素入手:
一、明确和准确地识别和表达咨询需求
咨询需求是指企业寻求外部帮助的原因和目标,它是企业外脑服务咨询的起点和导向。明确和准确地识别和表达咨询需求,是保证咨询效果的基础。如果咨询需求不清晰或者不真实,就会导致咨询目标不一致、咨询范围不确定、咨询内容不匹配等问题,从而影响咨询质量和效率。
因此,在寻求外部帮助之前,企业应该对自身的问题和挑战进行充分的分析和诊断,找出根本原因和关键影响因素,并将其转化为具体、可量化、可操作的咨询需求。同时,企业还应该与潜在的咨询机构或者个人进行充分的沟通和协商,确保双方对于咨询需求有共同的理解和认可,并将其明确地记录在合同或者协议中。
例如,某家制造型企业面临着市场竞争激烈、产品创新缺乏、客户满意度低下等问题,经过内部分析后,确定了需要寻求外部帮助的主要原因是组织结构过于僵化、流程过于复杂、沟通协作不畅等。因此,该企业与尚普咨询公司签订了一份以组织优化为主要目标的咨询合同,明确了咨询的范围、内容、方法、标准、时间、费用等细节,为后续的咨询工作奠定了良好的基础。
二、制定和提供切合实际和可行性的咨询方案
咨询方案是指咨询机构或者个人根据企业的咨询需求,提出的解决问题或者实现目标的方法和步骤,它是企业外脑服务咨询的核心和灵魂。制定和提供切合实际和可行性的咨询方案,是保证咨询效果的关键。如果咨询方案不符合企业的实际情况或者不具备可行性,就会导致咨询建议无法执行、咨询成果无法落地、咨询价值无法体现等问题,从而影响咨询的信誉和影响力。
因此,在提出咨询方案之前,咨询机构或者个人应该对企业的内外部环境进行深入的调研和分析,了解企业的历史、文化、战略、组织、流程、人员、财务等各个方面的情况,找出企业的优势、劣势、机会和威胁,并与企业的决策者和关键干系人进行充分的交流和反馈。同时,咨询机构或者个人还应该结合自身的专业知识和经验,以及行业的最佳实践和案例,制定出既符合理论又贴近实际,既有创新性又有可行性的咨询方案,并将其清晰地呈现在报告或者演示中。
例如,尚普咨询公司在为上述制造型企业提供组织优化方案时,采用了多种数据收集和分析方法,如访谈、问卷、观察、文档分析等,对企业的组织结构、流程设计、岗位设置、职责分配、绩效考核等方面进行了全面的评估,并与企业高层和中层管理者进行了多轮的沟通和讨论。最终,尚普咨询公司提出了一套基于矩阵式组织结构模型的优化方案,包括调整组织层级和部门划分、简化流程和规范标准、明确岗位和职责要求、激励员工和培养能力等具体措施,并通过图表、数据和案例等方式展示了方案的理论依据和实施效果。
三、有效地推动和支持咨询实施和跟进
咨询实施是指将咨询方案转化为具体的行动和结果,它是企业外脑服务咨询的终点和检验。有效地推动和支持咨询实施和跟进,是保证咨询效果的保障。如果咨询实施不得到有效地推动和支持,就会导致咨询计划延期或者变更、咨询资源不足或者浪费、咨询监督不力或者过度等问题,从而影响咨询的持续性和稳定性。
因此,在进行咨询实施之前,双方应该建立一个有效的协作机制,明确各自的角色和职责,分配合理的资源和时间,制定可行的计划和目标,建立有效的沟通和反馈渠道。同时,双方还应该根据咨询实施的进展和情况,进行定期的监督和评估,及时发现和解决问题,调整和优化方案,确保咨询实施的顺利和高效。
例如,尚普咨询公司在为上述制造型企业进行组织优化实施时,与企业成立了一个由双方代表组成的项目组,负责协调和执行咨询工作。项目组按照咨询方案的要求,制定了详细的实施计划和时间表,并设定了具体的里程碑和指标。项目组每周进行一次会议,汇报工作进展和遇到的问题,并根据企业的反馈和建议进行调整。项目组还定期向企业高层汇报咨询成果和效果,并征求其意见和支持。
总之,企业外脑服务咨询是一种有价值但也有挑战的商业模式,它需要双方的共同努力和合作,才能达到最佳的效果。本文从咨询需求、咨询方案和咨询实施三个核心要素出发,分析了如何提高企业外脑服务咨询的效果,并结合尚普咨询公司的实际案例进行了说明。希望本文能够对企业外脑服务咨询的发展和应用有所帮助。
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