1. what are external brain services

External Brain Services (Outsourced Brain Service, shortOBS) refers to a cooperation mode in which an enterprise hands over part of its non-core business or project to a professional third-party organization or personnel for undertaking and execution. External brain services are different from traditional outsourcing services (Outsourcing Service), the latter usually refers to a company handing over some standardized, repetitive, low-value-added work to a low-cost supplier. External brain service means that enterprises hand over some work that requires professional knowledge, innovative thinking and high added value to suppliers with expertise and experience.

The main features of external brain services are the following:

Exocerebral service is a project-or task-based cooperation model, not a human resource-or time-based cooperation model. In other words, providers of external brain services are not charged according to the number of people or time, but according to the completion of projects or tasks.

External brain service is a cooperative model based on value rather than cost. In other words, the provider of external brain services does not provide the lowest level of service at the lowest cost, but provides the highest level of service at a reasonable price.

Exocerebral service is a cooperative model based on trust rather than control. In other words, the suppliers of external brain services are not strictly supervised and managed by enterprises, but are fully trusted and respected by enterprises.

Classification and Value of 2. External Brain Services

External brain services can be classified according to different dimensions, such as according to the content, form, object, domain, etc. of the service. In this paper, according to the content of the service classification method, the external brain service is divided into the following four types:

Consulting external brain services. This type of external brain service refers to a service in which an enterprise hands over some consulting questions that require professional knowledge and experience to a third-party organization or personnel for answers and suggestions, such as market research, investment evaluation, strategic planning, management diagnosis, etc.

Research and development of external brain services. This type of external brain service refers to the service that enterprises hand over some R & D tasks that require professional technology and innovation ability to third-party organizations or personnel to undertake and complete, such as product design, software development, technological transformation, etc.

Creative out-of-class brain services. This type of external brain service refers to the service that enterprises hand over some creative work that requires professional talent and creative thinking to third-party organizations or personnel to provide and realize, such as advertising planning, brand design, copywriting, etc.

Exterior brain services for education. This type of external brain service refers to the service that enterprises hand over some education and training that require professional knowledge and teaching methods to third-party institutions or personnel to carry out and perform, such as staff training, customer training, special lectures, etc.

External brain services are of great value to enterprises, mainly in the following aspects:

Improve efficiency. Through external brain services, enterprises can hand over some non-core or difficult business or projects to professional third-party organizations or personnel, thus saving their own time and energy, focusing on their core competitiveness and improving work efficiency.

Reduce costs. Through external brain services, companies can avoid recruiting and training a large number of full-time or part-time employees, thereby saving labor costs, management costs, equipment costs, etc., and can also flexibly adjust the scale and cycle of cooperation according to actual needs to reduce risk costs.

Increase innovation. Through external brain services, enterprises can use the professional knowledge, technical ability and creative thinking of third-party organizations or personnel to provide new perspectives, methods and solutions for their own business or projects, so as to increase innovation and competitiveness.

Expanding resources. Through external brain services, enterprises can use the network resources, market resources and social resources of third-party organizations or personnel to provide more information, channels and partners for their own business or projects, so as to expand the scope and influence of resources.

Risks and Challenges of 3. External Brain Services

Although external brain services are of great value to enterprises, there are inevitably some risks and challenges, mainly including the following aspects:

Information security. As the external brain service involves the information exchange and sharing between the enterprise and the third-party organization or personnel, if there is no effective confidentiality measures and agreement, it may lead to the disclosure of the enterprise's trade secrets, customer data, core technology and so on.

Quality control. As the suppliers of external brain services may have different professional levels, working standards, service quality, etc., if there is no effective quality monitoring and evaluation mechanism, the quality of the business or project may not meet the standards or expectations.

Cooperative management. Since suppliers of external brain services may have different working styles, communication methods, and cooperative attitudes, if there is no effective cooperation, coordination and communication mechanism, it may lead to obstacles or conflicts in cooperation between enterprises and third-party organizations or personnel.

Legal liability. As the external brain service involves the signing and performance of contracts between enterprises and third-party institutions or personnel, if there is no effective legal protection and restraint mechanism, it may lead to legal disputes or losses in the process of cooperation.

4. how to establish and improve the norms and systems of external brain services

In order to effectively deal with the risks and challenges faced by external brain services, ensure the smooth progress of external brain services, and improve the effect and value of external brain services, enterprises need to establish and improve the norms and systems of external brain services, including the following aspects:

Clarify the objectives, scope and standards of external brain services. Before carrying out external brain services, enterprises need to clarify their cooperation objectives, demand scope, quality standards, etc., so as to select suitable suppliers, formulate reasonable contracts, evaluate the cooperation effect, etc.

Standardize the process, responsibility and assessment of external brain services. In the process of carrying out external brain service, enterprises need to standardize the cooperation process, division of responsibilities and assessment methods between themselves and suppliers, so as to ensure the smooth, efficient and fair cooperation.

Establish communication and coordination, supervision and evaluation, incentive and restraint mechanisms for external brain services. In the process of carrying out external brain services, enterprises need to establish a communication and coordination mechanism with suppliers, exchange information in a timely manner, solve problems, coordinate relations, etc.; it is necessary to establish a supervision and evaluation mechanism to regularly check progress, quality, results, etc.; it is necessary to establish incentives and constraints Mechanism, rewards or punishments based on assessment results, etc.

Practical Experience of 5. Champ Consulting in the Field of Outside Brain Service

Shangpu Consulting is one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China,IPOWe have rich professional experience and customer resources in the field of listing consulting. Champu Consulting also has successful practice cases in the field of external brain services. The following are some typical cases:

A well-known Internet company commissioned Shangpu Consulting to conduct new product market research. According to customer needs, Shangpu Consulting has designed a complete set of market research plans, including target market analysis, competitor analysis, user demand analysis, product positioning analysis, etc. Through a variety of online and offline research methods, it has collected a large amount of first-hand data and information, conducted in-depth analysis and interpretation, and provided customers with detailed market research reports, for the customer's new product development and listing to provide a strong support.

A well-known manufacturing company commissioned Champ Consulting to conduct an investment evaluation. According to the customer's needs, Shangpu Consulting has conducted a comprehensive evaluation of the project to be invested by the customer, including project overview, market prospects, financial analysis, risk assessment, etc., through professional evaluation models and methods, to provide customers with an objective investment evaluation report, for the customer's investment decision-making provides a strong basis.

A well-known medical device company commissioned Shangpu ConsultingIPOListing Advisory. According to the customer's needs, Shangpu Consulting has conducted comprehensive consultation and guidance on the customer's listing conditions, listing process, listing risks, etc., including the preparation of the fund-raising feasibility study report, assistance in completing the application materials, coordination and communication between the CSRC and the exchange, etc., through professional consulting services, for the customer'sIPOThe listing provides full support.

6. epilogue

External brain service is a new cooperation mode, which has great development potential and value for enterprises, but it also needs enterprises to establish and improve the norms and systems of external brain service to ensure the smooth progress of external brain service. As one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China, Shangpu Consulting also has successful practical experience in the field of external brain services, and is willing to share and cooperate with more enterprises to jointly promote the development of external brain services.