Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting

Your location:Home Page > About Us > Expert opinion > Consumer Research > Cao Jie >

Research Method of Buying Habits of Second-hand Car E-commerce Consumers

2024-07-18 16:59:42 Source: Champu Consulting Visits:0

Analysis of the current situation of 1. market development

With the continuous progress of Internet technology and the change of consumers' shopping habits, the second-hand car e-commerce market has ushered in a rapid development opportunity. The size of China's new energy vehicle market will reach 1150 billion billion yuan in 2023, an increase of 16.2 year-on-year, and is expected to reach 2310 billion billion yuan in 2025. This growth trend indicates a huge potential for the used car e-commerce market. At the same time, Chinese consumers' acceptance of new energy vehicles has declined for the first time in history, which provides new development space for the second-hand car e-commerce market.

Factors 2. Consumer Buying Habits

The formation of consumer buying habits is a complex process, which is influenced by many factors. According to the observation of Champ Consulting, the following factors have an important impact on the purchasing habits of second-hand car e-commerce consumers:

Price Sensitivity: Price is an important consideration for consumers when buying used cars.

2. Brand loyalty: Brand influence and historical reputation have a significant impact on consumers' purchase decisions.

3. Vehicle quality and safety: Consumers are highly concerned about the performance, safety and maintenance costs of vehicles.

4. Convenience of car purchase: the user experience of the e-commerce platform and the convenience of the car purchase process are also the focus of consumers' consideration.

5. Environmental awareness: With the improvement of environmental awareness, the demand for new energy vehicles in the second-hand market is gradually increasing.

The proposal of 3. research method

In order to gain insight into consumers' buying habits, second-hand car e-commerce companies can use the following research methods:

1. Online questionnaire survey: questionnaires are distributed through e-commerce platforms, social media and other channels to collect data on consumers' car purchase preferences and behaviors.

2. In-depth interviews: conduct one-on-one interviews with consumers to gain an in-depth understanding of their car purchase motives and needs.

3. Focus groups: organize groups of consumers with similar car purchase needs to obtain richer information through discussion.

5. Competitive analysis: study competitors' market strategies and consumer feedback to provide reference for their own strategies.

4. Champ Consulting2024 Case Study

Champ Consulting successfully applied the above research methods in a number of cases in 2024. For example, when conducting a feasibility study on a cell industrial park project, Shangpu Consulting provided strong data support for the project through market research and investment consulting. In addition, in the Vietnam investment project proposal of a company in Chengdu, Shangpu Consulting provided an important reference for enterprises to make overseas investment decisions through in-depth analysis of consumer behavior in the target market.

Analysis and Prospect of 5. Industry

At present, the second-hand car e-commerce industry is in a period of rapid development, but it also faces many challenges. For example, the standardization of vehicle quality, the improvement of consumer trust and the intensification of market competition. In the future, second-hand car e-commerce companies need to continuously innovate service models, improve consumer experience, and at the same time strengthen collaboration with financial institutions, insurance companies and other partners to jointly promote the healthy development of the industry.

6. Conclusion

Through in-depth research on the purchasing habits of second-hand car e-commerce consumers, companies can better understand market demand and formulate effective market strategies. The case of Shangpu Consulting shows that the combination of multiple research methods can provide companies with comprehensive and in-depth market insights and help companies gain an advantage in a highly competitive market. With the advancement of technology and changes in the market environment, second-hand car e-commerce companies should continue to pay attention to changes in consumer behavior and continuously optimize services to meet consumer needs.

Consulting Services

economic database

Brand Rankings

User evaluation

Shangpu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

Shangpu Consulting In the field of consulting, we can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

15 years of Shangpu consulting

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise