Introduction to 1. Champ Consulting

Shangpu Consulting Group Co., Ltd. (referred to as "Shangpu Consulting"), with a registered capital of 50 million, was founded in early 2008, formerly known as "Beijing Shangpu Information Consulting Co., Ltd". After more than ten years of hard work, Shangpu Consulting has accumulated rich professional experience and customer resources in the fields of industry research, market research, investment and financing consulting, and IPO listing consulting. With strong consulting innovation capabilities, first-class service quality, and Strong market competitiveness is highly recognized by all sectors of society, and has now become one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China.

As one of the earliest consulting agencies to provide special market research services in China, Shangpu Consulting has been involved in market research business since 2008. In the past 14 years, it has experienced and witnessed the rapid development of China's market research industry. It has provided professional market research and related consulting services to more than 5000 customers, serving customers covering many industry fields, and has now become the most influential domestic leading brand of market research in China, and won the "China market survey customer satisfaction best brand award", with China National Bureau of statistics issued by the "the People's Republic of China foreign-related investigation license".

As a pioneer in domestic investment decision-making consulting, Shangpu is one of the institutions with the most complete qualification certificates in the industry. It has the Grade A credit qualification of China Engineering Consulting Unit. It is a member unit of China Society of Science and Technology Information and Beijing Engineering Consulting Association, and the Ministry of Finance. "PPP Consulting Warehousing Agency", Beijing Zhongguancun High-tech Enterprise, Shangpu Consulting has become one of the leaders in the field of domestic investment, financing and M & A consulting.

As one of the first domestic professional institutions to engage in IPO listing consulting since the opening of the-share gem in 2009, Shangpu's listing consulting business has been in the leading position in the market all the year round, firmly at the head of the industry, and has always been one of the IPO, M & A and refinancing feasibility study consulting institutions with the largest number of declared projects accepted by the China Securities Regulatory Commission. It has been selected as the "pioneer institution of IPO consulting industry" by the International Finance ", it has become one of the largest IPO consulting agencies in China recognized by the capital market, and is the first professional IPO consulting agency in the country to obtain the Grade A qualification for the preparation of fundraising reports.

As a professional research institution under the Shangpu Consulting Group, Shangpu Research Institute combines the massive data and research models accumulated by the group over the past 14 years, and relies on the professional data provided by national statistical institutions and various industry associations to carry out in-depth industry research, focusing on emerging fields such as semiconductors, artificial intelligence, automatic driving, new energy, financial technology, medical health and so on. Shangpu Research Institute adheres to the work style of "professional, objective and rigorous", insists on providing customers with comprehensive, accurate, timely and continuous industry in-depth reports, and cooperates with industry associations and partners at multiple levels to provide professional services to the government, social organizations and related enterprises, and is determined to become one of the most professional and influential authoritative research institutions in China.

Concept and content of 2. consumer research

Consumer research is an important part of market research, which aims to understand the needs, preferences and behaviors of the target market and customers, and provide professional solutions for the strategic decision-making of enterprises. Consumer research is a systematic research method, which needs to be based on the study of the basic characteristics of the market environment (politics, law, society, culture, technology), demographic characteristics, lifestyle, economic level and other basic characteristics, using various market research techniques and methods to study the realization of their own wishes and needs of consumer groups through the stages of cognition, attitude, motivation, choice, decision-making, purchase and use.

The main contents of consumer research include:

The analysis of the basic situation of consumers includes the understanding and analysis of many basic variables such as age, gender, education level, occupation, marital status, personal income, family income, and whether or not the only child.

Consumer purchase motivation and cognitive ability analysis, including consumer demand for products or services, expectations, preferences, beliefs, attitudes, knowledge, perception and other psychological factors.

The analysis of consumer purchase behavior includes the understanding and analysis of consumer purchase process, purchase decision, purchase mode, purchase frequency, purchase quantity, purchase time, purchase place, purchase object and other behavioral factors.

Consumer behavior analysis, including consumer use of products or services, use effect, use satisfaction, use loyalty, use feedback and other behavioral factors of understanding and analysis.

Analysis of consumer influence factors, including consumers' personal characteristics, psychological characteristics, social characteristics, cultural characteristics and other internal factors, as well as the market environment, competitors, marketing strategies, public opinion and other external factors on the degree and direction of consumer understanding and analysis.

The purpose of consumer research is to help enterprises better understand the market and customers, so as to formulate more effective marketing strategies, improve market share and profit margin, enhance brand influence and competitive advantage, and realize the long-term development of enterprises.

Consumer Research Service of 3. Shangpu Consulting

Champu Consulting provides professional services in the field of consumer research, covering a variety of industries and fields, including:

Industry research: Through in-depth research on the historical development of the industry, current situation analysis, future trends, market size, market structure, market competition, market opportunities, market risks, etc., to provide customers with comprehensive industry insights and strategic recommendations.

Market segmentation and user behavior research: Through market segmentation and positioning, as well as in-depth research on user needs, preferences, behavior, satisfaction, etc., to provide customers with accurate market entry points and user portraits.

Channel model research: Through in-depth research on the market's channel structure, channel characteristics, channel efficiency, channel optimization, etc., to provide customers with optimized channel strategies and models.

Competitor survey: through in-depth research on the strategy, products, prices, channels, marketing, finance and other aspects of the main competitors in the market, to provide customers with competitive intelligence and competitive strategy.

Market entry research: Through in-depth research on the potential market demand, market barriers, market rules, market risks, etc., to provide customers with feasibility analysis and suggestions for market entry.

Consumer research: Through in-depth research on consumers' basic situation, purchase motivation, purchase behavior, use behavior, influencing factors, etc., to provide customers with consumer insights and consumer strategies.

Investment decision evaluation: through the market investment value, investment return, investment risk and other aspects of in-depth research, to provide customers with investment decision-making evaluation and advice.

The features and advantages of the consumer research service of Champ Consulting include:

Professional research team: Shangpu Consulting has a professional research team composed of industry experts, market analysts, data analysts, project managers, etc., with rich industry knowledge, market experience, data capabilities and project management capabilities. Provide customers with high-quality research services.

Comprehensive data resources: Shangpu Consulting has massive data resources, including the National Bureau of Statistics, various industry associations, third-party databases, network platforms, social media and other data sources, which can provide customers with comprehensive, accurate and timely data support.

Flexible research methods: Shangpu Consulting adopts flexible research methods, according to the different needs and purposes of customers, the use of qualitative analysis technology, quantitative analysis technology, market analysis technology and other research methods, can provide customers with multi-dimensional, multi-angle research results.

Customer-oriented service concept: Shangpu Consulting adheres to the customer-oriented service concept, takes customer needs as the starting point, customer satisfaction as the goal, and customer value as the orientation, and can provide customers with tailor-made research programs and solutions.

4. Shangpu Consulting's Consumer Research Case

Shangpu Consulting has a number of successful cases in the field of consumer research. The following is a brief introduction of some cases:

Consumer research on the Chinese market of an internationally renowned beverage brand: The purpose of this project is to provide customers with an understanding of consumer needs, preferences, behaviors, satisfaction, etc. in the Chinese market, and to provide a basis for customers to formulate more effective market strategies. Shangpu Consulting adopts a variety of research methods, including literature analysis, questionnaire survey, in-depth interview, focus group, neural marketing, etc., to conduct a comprehensive research on consumers in the Chinese market, provide customers with detailed research reports and suggestions, and help customers improve their market share and brand influence.

Consumer survey of a leading domestic e-commerce platform: The purpose of this project is to provide customers with an understanding of consumers' use of e-commerce platforms, use effects, use satisfaction, use loyalty, etc., and to optimize platform functions and services for customers. basis. Shangpu Consulting uses a variety of research methods, including online surveys, online interviews, data mining, social media analysis, etc., to conduct a comprehensive study of consumers of e-commerce platforms, providing customers with detailed research reports and recommendations to help customers improve the platform's functions and service levels.

Consumer survey of a well-known domestic automobile brand: the purpose of this project is to provide customers with a basis for understanding consumers' cognition, attitude, choice and decision-making of automobile brand, and to optimize brand strategy for customers. Shangpu Consulting adopts a variety of research methods, including literature analysis, questionnaire survey, in-depth interview, neuromarketing, brand trajectory analysis, etc., to conduct a comprehensive study on the consumers of automobile brands, provide customers with detailed research reports and suggestions, and help customers enhance their brand influence and competitive advantage.