Consumer research refers to the process of collecting, analyzing and interpreting consumer-related information to understand consumer needs, preferences, behavior and satisfaction, so as to provide a basis for marketing decisions. Consumer research is an important part of marketing, which can help companies achieve the following goals:

Identify and classify target markets and target consumers in order to adopt different marketing combinations for different markets and consumers;

Assess and forecast the size, growth, trends and changes of the market in order to set reasonable market targets and budgets;

Understand and monitor consumer needs, preferences, behaviors and satisfaction in order to develop and improve products, services and brands;

Understand and monitor competitors' strategies, strengths and weaknesses in order to develop effective competitive strategies and differentiators;

Understand and monitor the changes and impacts of the market environment, such as political, legal, social, technological, economic and cultural factors, in order to adjust and optimize marketing strategies in a timely manner;

Evaluate and test the effectiveness and efficiency of marketing strategies, such as products, prices, channels and promotions, in order to continuously improve and improve marketing performance.

The methods of consumer research are divided into two main categories: quantitative research and qualitative research. Quantitative research refers to the use of mathematical and statistical methods to measure, analyze and infer a large amount of consumer data, such as questionnaires, experiments, observations and so on. The advantage of quantitative research is that it can provide objective, accurate and comparable data, as well as representative and universal.Conclusion. The disadvantage of quantitative research is that it does not have an in-depth understanding of consumers' motivations, attitudes and feelings, and it cannot adapt to complex and changing market conditions. Qualitative research refers to the use of non-mathematical and non-statistical methods to describe, interpret and understand a small amount of consumer data, such as interviews, focus groups, case studies, etc. The advantage of qualitative research is that it provides insight into consumers' motivations, attitudes and feelings, as well as the ability to adapt to complex and changing market conditions. The disadvantage of qualitative research is the inability to provide objective, accurate and comparable data, as well as the inability to be representative and universal.Conclusion。

The types of consumer research are divided into four main categories: demand research, satisfaction research, loyalty research and value research. Demand research refers to the research that provides a basis for the development and improvement of products and services by understanding the level of consumer demand, demand structure, demand characteristics and demand changes. Satisfaction survey refers to the survey that provides a basis for the improvement of the quality and effectiveness of products and services by understanding consumers' expectations, perceptions, evaluations and feedback on products and services. Loyalty research refers to the research that provides a basis for the increase of market share and profit of products and services by understanding consumers' repeated purchase, recommend and maintenance of products and services, as well as the factors and extent that affect consumer loyalty. Value research refers to the research that provides a basis for the pricing and promotion of products and services by understanding consumers' perceptions, feelings, and contributions to products and services, as well as the factors and degrees that affect consumer value.

Shangpu Consulting is a professional market research consulting agency with many years of consumer research experience and excellent consumer research team, providing high-quality consumer research services for customers in all walks of life. The consumer research service of Shangpu Consulting covers various methods and types. It can design and implement appropriate consumer research programs according to the different needs and goals of customers, provide comprehensive and in-depth consumer research reports, and targeted and practical Consumer research recommendations. The consumer research service of Shangpu Consulting has been recognized and trusted by many customers, such as PetroChina, Toyota Motor, Shell, Samsung Electronics, Foxconn, Siemens, Hitachi, Bosch and other Fortune 500 companies, as well as good product shops, Jinyu Medicine, Valin Cable, Jinli Permanent Magnet, Polaroid, Jinpan Technology and other domestic listed companies. The following are some of the consumer research service customer cases of Champ Consulting:

Liangpin Shop is a professional snack food production and sales enterprise. In order to increase the market share and brand awareness of its products, Shangpu Consulting conducted a survey on the demand and satisfaction of snack food consumers. Through questionnaires and interviews, Shangpu Consulting collected more than 1000 valid consumer data, and analyzed consumers' purchase motivation, purchase frequency, purchase channels, purchase amount, purchase preferences, purchase decisions, and purchase evaluations for snack foods. And other information, as well as consumers' cognition, feelings and loyalty to the products and brands of good products. According to the analysis results, Shangpu Consulting provides the following suggestions for good product shops:(1) Strengthen product innovation and differentiation to meet the diversified and personalized needs of consumers;(2) Optimize product price strategies to improve Consumers' price acceptance and willingness to buy;(3) Expand product sales channels to increase consumers' purchasing convenience and purchasing opportunities;(4) Strengthen product promotion and promotion, to improve the awareness and recognition of consumers' products and brands;(5) to improve the quality of products and services to improve the satisfaction and loyalty of consumers' products and brands.

Jinyu Medical is a professional medical device production and sales enterprise. In order to improve the market competitiveness and brand influence of its products, Shangpu Consulting conducted a survey on the value and loyalty of medical device consumers. Through interviews and case studies, Shangpu Consulting collected more than 100 valid consumer data, and analyzed consumers' value perception, value evaluation, value payment and value acquisition of medical devices, as well as consumers' information on the repeated purchase, recommend and maintenance of Jinyu Medical's products and brands. According to the analysis results, Shangpu Consulting provides the following suggestions for Jinyu Medicine:(1) Highlight the function and effect of products to improve consumers' value perception and value evaluation;(2) Reasonably price products to improve consumers' value Pay and value acquisition balance;(3) Increase the added value of products, such as providing training, consulting, warranty and other services to improve consumers' value acquisition and value satisfaction;(4) Establish the brand image of the product to improve consumers' brand recognition and brand trust;(5) Maintain the brand relationship of the product, such as providing return visits, feedback, rewards and other mechanisms to improve consumers' brand loyalty and brand advocacy.

Valin Cable is a professional power cable production and sales enterprise. In order to increase the market share and market efficiency of its products, Shangpu Consulting conducted a survey on the scale, growth, trends and changes of the power cable market. Through experiments and observations, Shangpu Consulting has collected more than 1000 effective market data, and analyzed the overall situation of the power cable market, market segments, competitors, consumers, and market environment. And other information, as well as the development potential and development direction of the power cable market. According to the analysis results, Shangpu Consulting provides the following suggestions for Valin Cable:(1) seize the growth opportunities of the market, such as the demand of new energy, smart grid, urbanization and other fields, so as to improve the market share of products;(2) adapt to the changing trend of the market, such as the demand of high-end, green and intelligent products, so as to improve the market competitiveness of products;(3) pay attention to the changing factors of the market, such as policies, regulations, technology, economy, society and other aspects of the impact, in order to adjust and optimize the product market strategy;(4) to understand the competitive landscape of the market, such as competitors' strategy, strengths, weaknesses, dynamics and other aspects of information, in order to develop effective competitive strategies and differentiation advantages;(5) to understand the consumer characteristics of the market, such as consumer needs, preferences, behavior, satisfaction and other aspects of information to develop and improve product functionality, performance, quality, service and other aspects.