Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

Your location:Home Page > About Us > Expert opinion > Consumer Research > Cao Jie >

The scope of consumer research, from single to comprehensive, from partial to overall

2024-07-18 16:59:59 来源：尚普咨询浏览量：0

一、消费者调研的范围从单一到综合

消费者调研的范围，指的是消费者调研所涉及的内容和方面，包括消费者的基本情况、购买动机、购买行为、购买习惯、消费结构、消费水平、消费偏好、消费满意度、消费忠诚度、消费意见等。消费者调研的范围，反映了消费者调研的深度和广度，也影响了消费者调研的方法和技术的选择。

在市场经济初期，消费者调研的范围相对单一，主要集中在产品或服务的层面，即消费者对产品或服务的需求、认知、评价、选择等方面的调研。这种消费者调研的范围，主要是为了了解消费者的基本需求和偏好，以及产品或服务的市场潜力和竞争力，为产品或服务的开发、改进、定价、分销等提供参考。例如，尚普咨询公司在2008年为一家汽车企业进行的消费者调研，主要是为了了解消费者对汽车的需求、认知、评价、选择等方面的情况，以及汽车市场的规模、结构、趋势等，为汽车企业的市场战略和营销策略提供依据。

随着市场环境的变化和消费者需求的多样化，消费者调研的范围逐渐扩大和深化，从单一的产品或服务层面，扩展到综合的品牌或体验层面，即消费者对品牌或体验的需求、认知、评价、选择等方面的调研。这种消费者调研的范围，主要是为了了解消费者的高层次需求和偏好，以及品牌或体验的市场影响力和竞争力，为品牌或体验的建设、提升、传播等提供参考。例如，尚普咨询公司在2019年为一家酒店企业进行的消费者调研，主要是为了了解消费者对酒店的品牌形象、品牌价值、品牌忠诚度等方面的情况，以及酒店品牌的市场地位、竞争优势、发展机会等，为酒店企业的品牌战略和营销策略提供依据。

消费者调研的范围从单一到综合的演变，反映了消费者的需求从功能性到情感性的转变，以及市场的竞争从产品或服务到品牌或体验的升级。消费者调研的范围扩大和深化，有利于企业更全面、更准确地了解消费者的需求和心理，更有效地满足消费者的需求和期望，更有力地提升企业的市场竞争力和盈利能力。

二、消费者调研的范围从局部到整体

消费者调研的范围，还指的是消费者调研所涉及的对象和范围，包括消费者的个体或群体、市场或社会等。消费者调研的范围，反映了消费者调研的角度和视野，也影响了消费者调研的目的和意义。

在市场经济初期，消费者调研的范围相对局部，主要集中在个体或群体的层面，即消费者个人或特定的消费者群体的调研。这种消费者调研的范围，主要是为了了解消费者个人或特定的消费者群体的特征、需求、行为、心理等，为企业的目标市场的选择、细分、定位等提供参考。例如，尚普咨询公司在2010年为一家化妆品企业进行的消费者调研，主要是为了了解消费者个人的皮肤类型、护肤习惯、护肤需求、护肤品牌偏好等，以及特定的消费者群体（如女性、青年、白领等）的护肤消费特征、需求、行为、心理等，为化妆品企业的目标市场的选择、细分、定位等提供依据。

随着市场环境的变化和消费者需求的多元化，消费者调研的范围逐渐扩大和深化，从局部的个体或群体层面，扩展到整体的市场或社会层面，即消费者在整个市场或社会中的地位、作用、影响等方面的调研。这种消费者调研的范围，主要是为了了解消费者在整个市场或社会中的需求、行为、心理的变化和趋势，以及消费者对市场或社会的影响和贡献，为企业的市场战略和社会责任的制定和实施提供参考。

消费者调研的范围从局部到整体的演变，反映了消费者的需求从个性化到社会化的转变，以及市场的竞争从个体或群体到市场或社会的拓展。消费者调研的范围扩大和深化，有利于企业更广泛、更长远地了解消费者的需求和心理，更有效地适应消费者的需求和期望，更有力地实现企业的市场价值和社会价值。

三、消费者调研的范围的选择和组合

消费者调研的范围，是消费者调研的重要内容和方向，也是消费者调研的重要依据和指导。消费者调研的范围的选择和组合，应该根据消费者调研的目的和对象，灵活运用和综合考虑，以提高消费者调研的效果和价值。

一方面，消费者调研的范围的选择，应该根据消费者调研的目的，确定消费者调研的重点和侧重。消费者调研的目的，是消费者调研的出发点和归宿，是消费者调研的动力和方向。消费者调研的目的，可以是了解消费者的基本需求和偏好，可以是了解消费者的高层次需求和偏好，可以是了解消费者的个性化需求和偏好，可以是了解消费者的社会化需求和偏好，也可以是了解消费者的需求和偏好的变化和趋势等。根据不同的消费者调研的目的，消费者调研的范围的选择，可以是单一的，也可以是综合的，可以是局部的，也可以是整体的，或者是单一和综合、局部和整体的结合。例如，如果消费者调研的目的是了解消费者的基本需求和偏好，那么消费者调研的范围的选择，可以是单一的产品或服务层面，也可以是综合的品牌或体验层面，或者是两者的结合；如果消费者调研的目的是了解消费者的社会化需求和偏好，那么消费者调研的范围的选择，可以是整体的市场或社会层面，也可以是局部的个体或群体层面，或者是两者的结合。消费者调研的范围的选择，应该根据消费者调研的目的，有针对性地确定，以保证消费者调研的有效性和实用性。

另一方面，消费者调研的范围的组合，应该根据消费者调研的对象，综合考虑消费者调研的多样性和复杂性。消费者调研的对象，是消费者调研的主体和核心，是消费者调研的对象和内容。消费者调研的对象，可以是现有的消费者，也可以是潜在的消费者，可以是一般的消费者，也可以是特殊的消费者，可以是单一的消费者，也可以是多元的消费者，也可以是不同的消费者群体等。根据不同的消费者调研的对象，消费者调研的范围的组合，可以是单一的，也可以是多样的，可以是简单的，也可以是复杂的，或者是单一和多样、简单和复杂的结合。例如，如果消费者调研的对象是现有的消费者，那么消费者调研的范围的组合，可以是单一的产品或服务层面，也可以是多样的品牌或体验层面，或者是两者的结合；如果消费者调研的对象是多元的消费者，那么消费者调研的范围的组合，可以是简单的个体或群体层面，也可以是复杂的市场或社会层面，或者是两者的结合。消费者调研的范围的组合，应该根据消费者调研的对象，综合考虑消费者调研的多样性和复杂性，以保证消费者调研的全面性和深入性。

综上所述，消费者调研的范围，是消费者调研的重要内容和方向，也是消费者调研的重要依据和指导。消费者调研的范围，从单一到综合，从局部到整体，反映了消费者的需求和市场的竞争的变化和发展。消费者调研的范围的选择和组合，应该根据消费者调研的目的和对象，灵活运用和综合考虑，以提高消费者调研的效果和价值。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise