Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

Your location:Home Page > About Us > Expert opinion > Consumer Research > Cao Jie >

Consumer research resources, how to use and integrate various research resources?

2024-07-18 17:00:02 来源：尚普咨询浏览量：0

Purpose of 1. Consumer Research

消费者调研的目的是为了帮助企业解决市场营销中的问题，提高市场绩效。消费者调研的问题可以分为三类：

描述性问题：描述消费者的特征、行为和态度，例如消费者的人口统计、购买频率、品牌偏好等。

解释性问题：解释消费者的行为和态度的原因，例如消费者的需求、动机、价值观、信念等。

预测性问题：预测消费者的行为和态度的变化，例如消费者的需求变化、购买意愿、忠诚度等。

消费者调研的目的决定了消费者调研的资源的选择和使用。不同的问题需要不同的资源来回答。例如，描述性问题通常需要大量的数据来描述消费者的现状，因此可以利用问卷、大数据等资源来收集数据；解释性问题通常需要深入的分析来解释消费者的内在，因此可以利用访谈、观察等资源来获取洞察；预测性问题通常需要先进的技术来预测消费者的未来，因此可以利用人工智能、模拟等资源来生成预测。

Content of 2. Consumer Research

消费者调研的内容是指消费者调研所涉及的信息和知识，它可以分为四个层次：

基础层：基础层是消费者调研的基础，它包括消费者的基本信息，例如消费者的人口统计、地理位置、社会经济等。

行为层：行为层是消费者调研的核心，它包括消费者的行为信息，例如消费者的购买行为、使用行为、评价行为等。

心理层：心理层是消费者调研的深度，它包括消费者的心理信息，例如消费者的需求、动机、态度、满意度等。

环境层：环境层是消费者调研的背景，它包括消费者的环境信息，例如消费者的文化、社会、法律、竞争等。

消费者调研的内容决定了消费者调研的资源的整合和分析。不同的层次需要不同的资源来补充和完善。例如，基础层的信息可以通过问卷、大数据等资源来获取，但是需要通过访谈、观察等资源来验证和解释；行为层的信息可以通过社交媒体、人工智能等资源来捕捉和分析，但是需要通过问卷、访谈等资源来补充和深化；心理层的信息可以通过访谈、观察等资源来探索和理解，但是需要通过问卷、大数据等资源来量化和概括；环境层的信息可以通过大数据、人工智能等资源来监测和预测，但是需要通过访谈、观察等资源来感知和适应。

Methods of 3. Consumer Research

消费者调研的方法是指消费者调研所采用的技术和工具，它可以分为两类：

定量方法：定量方法是指通过数值和统计来收集和分析消费者调研的信息，例如问卷、实验、大数据等。

定性方法：定性方法是指通过语言和图像来收集和分析消费者调研的信息，例如访谈、观察、社交媒体等。

消费者调研的方法决定了消费者调研的资源的优势和局限。不同的方法有不同的特点和适用场景。例如，定量方法的优势是可以提供客观、可比较、可推广的信息，但是局限是无法揭示消费者的内在、复杂、动态的信息；定性方法的优势是可以提供主观、细致、多维的信息，但是局限是无法提供普遍、简洁、一致的信息。

因此，消费者调研的资源的利用和整合，需要根据消费者调研的目的、内容和方法，进行有针对性的选择和组合，以达到最佳的效果。下面，我们将结合尚普咨询服务客户的具体案例，展示消费者调研资源的利用和整合的实践效果。

四、消费者调研资源的利用和整合的案例

案例一：某汽车品牌的消费者调研

某汽车品牌想要了解消费者对其新推出的一款电动汽车的评价和反馈，以及消费者的购买意愿和忠诚度。该汽车品牌委托尚普咨询进行消费者调研，尚普咨询采用了以下的资源利用和整合的策略：

利用问卷和大数据，收集消费者的基本信息和行为信息，例如消费者的年龄、性别、收入、教育、购买频率、购买渠道、购买金额等。

利用访谈和观察，收集消费者的心理信息和环境信息，例如消费者的需求、动机、态度、满意度、文化、社会、竞争等。

利用社交媒体和人工智能，分析消费者的行为信息和心理信息，例如消费者的评论、评分、点赞、转发、情感、偏好、意见等。

整合问卷、大数据、访谈、观察、社交媒体和人工智能，生成消费者的评价和反馈的综合报告，例如消费者对该款电动汽车的优点、缺点、建议、期望等。

整合问卷、大数据、访谈、观察、社交媒体和人工智能，生成消费者的购买意愿和忠诚度的预测报告，例如消费者的购买概率、购买条件、购买频率、购买金额、重复购买率、推荐率等。

通过这样的资源利用和整合的策略，尚普咨询为该汽车品牌提供了一份全面、深入、准确的消费者调研报告，帮助该汽车品牌了解消费者的真实想法和需求，以及消费者的市场潜力和价值，从而制定更有效的市场策略和产品改进方案。

案例二：某化妆品品牌的消费者调研

某化妆品品牌想要了解消费者对其新推出的一款护肤品的认知和感受，以及消费者的使用体验和效果。该化妆品品牌委托尚普咨询进行消费者调研，尚普咨询采用了以下的资源利用和整合的策略：

利用问卷和大数据，收集消费者的基本信息和行为信息，例如消费者的年龄、性别、肤质、购买频率、购买渠道、购买金额等。

利用访谈和观察，收集消费者的心理信息和环境信息，例如消费者的需求、动机、态度、满意度、文化、社会、竞争等。

利用社交媒体和人工智能，分析消费者的认知和感受，例如消费者对该款护肤品的知晓度、认知度、感知度、情感度、忠诚度等。

利用人工智能和模拟，分析消费者的使用体验和效果，例如消费者的使用频率、使用方法、使用感受、使用效果、使用建议等。

通过这样的资源利用和整合的策略，尚普咨询为该化妆品品牌提供了一份详细、真实、科学的消费者调研报告，帮助该化妆品品牌了解消费者对该款护肤品的认知和感受，以及消费者的使用体验和效果，从而提升该款护肤品的品牌形象和市场占有率。

5. Conclusion

消费者调研的资源是多样的，包括传统的问卷、访谈、观察等，也包括新兴的社交媒体、大数据、人工智能等。如何利用和整合这些不同的调研资源，是消费者调研的一个关键问题。本文从消费者调研的目的、内容和方法三个方面，探讨了消费者调研资源的利用和整合的原则和策略，并结合尚普咨询服务客户的具体案例，展示了消费者调研资源的利用和整合的实践效果。本文的主要Conclusion如下：

消费者调研的目的决定了消费者调研的资源的选择和使用。不同的问题需要不同的资源来回答。

消费者调研的内容决定了消费者调研的资源的整合和分析。不同的层次需要不同的资源来补充和完善。

消费者调研的方法决定了消费者调研的资源的优势和局限。不同的方法有不同的特点和适用场景。

消费者调研的资源的利用和整合，需要根据消费者调研的目的、内容和方法，进行有针对性的选择和组合，以达到最佳的效果。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise