Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

400-969-2866

How to use consumer research for product innovation and optimization? Experts provide you with these ideas

2024-07-18 17:00:04  来源:尚普咨询  浏览量:0

一、消费者调研的重要性

消费者是产品的最终使用者和评判者,他们的需求和满意度决定了产品的市场表现和生命周期。因此,了解和满足消费者的需求是产品创新与优化的核心目标。消费者调研可以帮助企业实现以下几个方面的目标:

发现市场机会和挑战。消费者调研可以帮助企业了解市场的规模、结构、趋势、需求、竞争、风险等方面的信息,从而发现市场的机会和挑战,为产品创新与优化提供方向和依据。

发现潜在的创新点。消费者调研可以帮助企业深入了解消费者的痛点、需求、偏好、行为、感受等方面的信息,从而发现潜在的创新点,为产品创新与优化提供灵感和创意。

评估产品的可行性和竞争力。消费者调研可以帮助企业测试和验证产品的可行性和竞争力,包括产品的技术可行性、市场可行性、经济可行性、法律可行性等,以及产品的优势、劣势、机会、威胁等,从而为产品创新与优化提供评估和反馈。

优化产品的功能、设计、定价和营销策略。消费者调研可以帮助企业优化产品的功能、设计、定价和营销策略,以提高产品的吸引力、满意度、忠诚度和口碑,从而为产品创新与优化提供改进和优化的建议。

二、消费者调研的常用方法和工具

消费者调研的方法和工具可以分为定性和定量两类。定性方法和工具主要用于收集和分析消费者的深层次的信息,如动机、态度、感受、想法等,常用的有访谈、焦点小组、观察、实验、情景分析等。定量方法和工具主要用于收集和分析消费者的表层次的信息,如行为、特征、数据等,常用的有问卷、实验、数据挖掘、数据分析等。消费者调研的方法和工具的选择应根据调研的目的、对象、内容、时间、成本等因素进行综合考虑,一般来说,定性和定量的方法和工具可以相互补充和结合,以提高调研的有效性和效率。

三、利用消费者调研的结果进行产品创新与优化的步骤和案例

利用消费者调研的结果进行产品创新与优化的步骤一般包括以下几个:

分析消费者调研的结果。根据消费者调研的目的和方法,对消费者调研的结果进行分析,提取出有价值的信息,如消费者的需求、偏好、行为、感受等,以及市场的机会和挑战,潜在的创新点,产品的可行性和竞争力,产品的优劣势,产品的改进和优化的方向和建议等。

生成产品创新与优化的方案。根据消费者调研的结果,生成产品创新与优化的方案,包括产品的功能、设计、定价和营销策略等方面的创新和优化的内容和方法,以及预期的效果和目标。

实施和评估产品创新与优化的方案。根据产品创新与优化的方案,实施和评估产品的功能、设计、定价和营销策略等方面的创新和优化的效果,收集和分析消费者的反馈和数据,以及产品的市场表现和生命周期,从而为产品创新与优化提供持续的改进和优化的依据。

下面我们以尚普咨询服务的客户为例,介绍一些利用消费者调研进行产品创新与优化的案例:

案例一:某家电企业的智能空调产品创新与优化。该企业想要开发一款智能空调,可以根据消费者的个性化需求和环境变化自动调节温度、湿度、风速等参数,提高消费者的舒适度和节能效率。尚普咨询帮助该企业进行了消费者调研,包括访谈、问卷、实验等方法,收集和分析了消费者对智能空调的需求、偏好、行为和反馈等信息,发现了以下几个创新点:

创新点一:智能空调可以通过语音、手势、遥控器等多种方式进行控制,提高消费者的便利性和灵活性。

创新点二:智能空调可以通过人脸识别、体温检测、心率监测等技术,识别消费者的身份、状态和需求,提高消费者的个性化和满意度。

创新点三:智能空调可以通过温湿度传感器、空气质量检测器、天气预报等技术,感知环境的变化,提高消费者的舒适度和节能效率。

根据这些创新点,尚普咨询帮助该企业生成了智能空调的产品创新与优化的方案,包括产品的功能、设计、定价和营销策略等方面的内容和方法,以及预期的效果和目标。尚普咨询还帮助该企业测试和验证了产品的可行性和竞争力,以及消费者的反馈和数据,从而为产品创新与优化提供了评估和反馈。最后,尚普咨询还帮助该企业实施和评估了产品的功能、设计、定价和营销策略等方面的创新和优化的效果,收集和分析了消费者的反馈和数据,以及产品的市场表现和生命周期,从而为产品创新与优化提供了持续的改进和优化的依据。

案例二:某餐饮企业的菜品创新与优化。该企业想要开发一款新的菜品,可以吸引更多的消费者,提高企业的收入和利润。尚普咨询帮助该企业进行了消费者调研,包括访谈、问卷、观察等方法,收集和分析了消费者对菜品的需求、偏好、行为和反馈等信息,发现了以下几个创新点:

创新点一:菜品可以根据消费者的口味、健康、情绪等因素进行个性化定制,提高消费者的满意度和忠诚度。

创新点二:菜品可以采用新颖的形状、颜色、香气等元素进行创意设计,提高消费者的兴趣和好奇心。

创新点三:菜品可以结合当地的特色、文化、节日等因素进行主题推出,提高消费者的认同感和参与感。

根据这些创新点,尚普咨询帮助该企业生成了菜品的产品创新与优化的方案,包括菜品的功能、设计、定价和营销策略等方面的内容和方法,以及预期的效果和目标。尚普咨询还帮助该企业测试和验证了菜品的可行性和竞争力,以及消费者的反馈和数据,从而为产品创新与优化提供了评估和反馈。最后,尚普咨询还帮助该企业实施和评估了菜品的功能、设计、定价和营销策略等方面的创新和优化的效果,收集和分析了消费者的反馈和数据,以及菜品的市场表现和生命周期,从而为产品创新与优化提供了持续的改进和优化的依据。




User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation
  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

  • On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:
Research Module research content
Market research Industry status market capacity Product Application channel mode Supply chain market competition Market Consulting
Competitor Research Enterprise background Enterprise Finance Sales Data Market Strategy Production Equipment Supply Procurement Technology R & D
warehousing logistics channel construction Human Resources Enterprise Strategy      
User Research Consumer Survey consumption behavior attitude Publicity/Promotion Product Service Brand Research consumer characteristics
satisfaction survey Employee satisfaction user satisfaction        
Market Entry Advisory Macro Industry Research competitive enterprise research Downstream User Research Channel Research Due Diligence Return on Investment
Floor module Landing implementation recommendations Long-term cooperation        
Business investment due diligence Target industry market investment value due diligence Industry Benchmarking Enterprise Research Target Enterprise Credit Assessment Report Project investment due diligence    
industry planning Market research market access development strategy investment location Acquisition and integration IPO Fundraising
Credit Report Basic information Major Events Production/Operation Network enterprise scale Operating strength Financial strength Legal risk
Future business prediction Overall credit rating cooperative risk warning        
Brand/Sales Proof Market Share Proof Market Share Proof Proof of brand strength Industry Proof Specialized new proof Proof of sales strength Proof of technological leadership
National/Global Status Certificate            
Service advantages
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise
  • Focus on production and research

    15 Year

    Champ Consulting has been established for 15 years.

    48 Intellectual Property Rights

    Independent methodology

    80% of the information comes from first-hand research.

  • massive data

    118 Billionth

    Self-built database 11.8 billion

    Covering 1978 industries in China

    0.1 billion new data per year

    Industry Big Data Platform

  • Research Team

    118 +

    Have a 300 team of professional consultants

    Practical operation and management experience of top enterprises

    88% of members have international PMP certificates

  • Intellectual Property

    48 Item

    Independent methodology

    48 independent intellectual property rights

    high-tech enterprise

    Industry Big Data Platform

Customer Evaluation
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

For detailed cases, please contact the consultant.

400-969-2866

One-to-one service for free consultants

Please leave your phone number and one of our consultants will contact you directly within 10 minutes (working hours).