Consumer research is a kind of consulting service that provides professional solutions for enterprise strategic decision-making, involving industry research, market analysis, competitor analysis, consumer analysis, product analysis and other aspects. The purpose of consumer research is to help companies better understand the current situation and trends of the market, the needs and psychology of consumers, the strengths and weaknesses of competitors, and their own strengths and weaknesses, so as to provide valuable information and suggestions for product innovation.

There are two main methods of consumer research: qualitative research and quantitative research. Qualitative research refers to the collection of unstructured data such as consumers' subjective feelings, attitudes, motivations, and opinions through in-depth interviews, focus groups, and observation methods to reveal consumers' deep needs and psychology. Quantitative research refers to the collection of structured data on consumer behavior, preferences, and satisfaction through questionnaires, experimental methods, and mathematical statistics to quantify consumer surface needs and psychology.

The process of consumer research generally includes the following steps:

Determine the research objectives: clarify the subject, scope, object, content and duration of the research, as well as the expected results and value of the research.

Design the research plan: select the appropriate research methods, tools, samples, indicators and questions, as well as the implementation plan and budget of the research.

Implementation of research activities: according to the research plan, using different ways and channels to collect effective data and information.

Analysis of research results: the use of appropriate analytical methods and techniques to collate, summarize, analyze and interpret the data and information collected to arrive at meaningful results.Conclusionand insight.

Output research report: according to the analysis results, write research report, including background introduction, method description, results display,ConclusionSummaries, suggestions, etc., as well as related charts, attachments and other supporting materials.

The results of consumer research are mainly reflected in the following aspects:

Help companies understand the size, structure, dynamics and potential of the market, as well as the opportunities and threats of the market, and provide a basis for market positioning and target setting.

Help companies understand consumer needs, preferences, behavior and psychology, as well as consumer satisfaction and loyalty, and provide direction for product design and optimization.

Help companies understand competitors' products, prices, channels, promotions and brands, as well as competitors' strengths and weaknesses, to provide reference for product differentiation and competitive strategy.

Help companies understand their own products, prices, channels, promotions and brands, as well as their own strengths and weaknesses, to provide inspiration for product improvement and innovation.

Shangpu Consulting Company is a professional market research and consulting company, with Class A consulting qualification and foreign-related investigation license, data analysis methods and market measurement models with independent intellectual property rights, and rich industry experience and customer resources. it provides customized special market research, consulting, long-term business companionship and other services for the global top 500 enterprises. Shangpu Consulting Company has profound accumulation and advantages in consumer research. It has provided consumer research services for the product innovation of well-known companies such as Nestle and Procter & Gamble, and has achieved good results and feedback.

The following are specific examples of consumer research services provided by Champ Consulting to Nestle and Procter & Gamble:

Nestle is the world's largest food and beverage company, with a number of well-known brands and products, such as Nestle coffee, Nestle chocolate, Nestle ice cream, Nestle cereal, Nestle baby food and so on. Nestlé has been committed to meeting the different needs and preferences of consumers through product innovation, and improving the quality of life and health of consumers. Champ Consulting has provided a number of consumer research projects for Nestle, including:

Nestle coffee consumer survey: Shangpu Consulting Company collected data and information of more than 1000 coffee consumers through online questionnaire survey and offline in-depth interview for Nestle coffee consumer research in the Chinese market, and analyzed the demand, preference, behavior and psychology of coffee consumers, as well as the scale, structure, dynamics and competition pattern of coffee market, It provides valuable suggestions and support for Nestle coffee product innovation and market strategy.

Nestle chocolate consumer research: Shangpu Consulting Company conducted consumer research for Nestle chocolate in the Chinese market. Through online questionnaire survey and offline focus group, it collected data and information of more than 800 chocolate consumers, and analyzed the needs, preferences, behaviors and psychology of chocolate consumers, as well as the scale, structure, dynamics and competition pattern of chocolate market, it provides valuable advice and support for Nestlé Chocolate's product innovation and marketing strategy.

Nestle ice cream consumer research: Shangpu Consulting Company conducted consumer research on Nestle ice cream in the Chinese market. Through online questionnaire survey and offline experimental method, it collected data and information of more than 600 ice cream consumers, and analyzed the needs, preferences, behaviors and psychology of ice cream consumers, as well as the scale, structure, dynamics and competition pattern of the ice cream market, it provides valuable suggestions and support for product innovation and market strategy of Nestle ice cream.

Nestle Oatmeal Consumer Survey: Shangpu Consulting Company conducted consumer research on Nestle Oatmeal in the Chinese market. Through online questionnaire survey and offline observation, it collected data and information of more than 500 oatmeal consumers, and analyzed the demand, preference, behavior and psychology of oatmeal consumers, as well as the scale, structure, dynamics and competition pattern of the oatmeal market, it provides valuable advice and support for product innovation and marketing strategy of Nestle cereal.

Nestle baby food consumer research: Shangpu Consulting Company conducted consumer research on Nestle baby food in the Chinese market. Through online questionnaire survey and offline in-depth interview, it collected data and information of more than 400 baby food consumers, and analyzed the needs, preferences, behaviors and psychology of baby food consumers, as well as the scale, structure, dynamics and competition pattern of baby food market, it provides valuable advice and support for product innovation and marketing strategy of Nestle baby food.

Procter & Gamble is the world's largest consumer goods company, with a number of well-known brands and products, such as Rejoice, Haifei Silk, Olay, Crest, Shufujia, Tide and so on. P & G has been committed to product innovation to meet the different needs and preferences of consumers, improve the quality of life and health of consumers. Champ Consulting has provided P & G with a number of consumer research projects, including:

Rejoice shampoo consumer research: Shangpu Consulting Company has collected data and information of more than 1000 shampoo consumers through online questionnaire survey and offline focus group for the consumer research of Rejoice shampoo in the Chinese market, and analyzed the demand, preference, behavior and psychology of shampoo consumers, as well as the scale, structure, dynamics and competition pattern of shampoo market, it provides valuable suggestions and support for the product innovation and market strategy of Rejoice Shampoo.

Survey on consumers of Haifei Shampoo: Shangpu Consulting Company conducted a survey on consumers of Haifei Shampoo in the Chinese market. Through online questionnaire survey and offline experiment, it collected data and information of more than 800 shampoo consumers, and analyzed the demand, preference, behavior and psychology of shampoo consumers, as well as the scale, structure, dynamics and competition pattern of shampoo market, it provides valuable advice and support for the product innovation and market strategy of Haifei Shampoo.

Consumer research on Olay skin care products: Shangpu Consulting Company conducted consumer research on Olay skin care products in the Chinese market. Through online questionnaire survey and offline in-depth interviews, it collected data and information of more than 600 skin care products consumers, and analyzed the needs, preferences, behaviors and psychology of skin care products consumers, as well as the scale, structure, dynamics and competition pattern of the skin care products market, it provides valuable advice and support for product innovation and market strategy of Olay skin care products.

Crest toothpaste consumer research: Shangpu Consulting Company conducted consumer research on Crest toothpaste in the Chinese market. Through online questionnaire survey and offline observation, it collected data and information of more than 500 toothpaste consumers, and analyzed the needs, preferences, behaviors and psychology of toothpaste consumers, as well as the scale, structure, dynamics and competition pattern of the toothpaste market, for Crest toothpaste product innovation and market strategy to provide valuable advice and support.

Research on consumers of Shufujia soap: Shangpu Consulting Company conducted research on consumers of Shufujia soap in the Chinese market. Through online questionnaire survey and offline experimental method, it collected data and information of more than 400 soap consumers, and analyzed the demand, preference, behavior and psychology of soap consumers, as well as the scale, structure, dynamics and competition pattern of soap market, it provides valuable suggestions and support for the product innovation and market strategy of Shufujia soap.

Tide washing powder consumer research: Shangpu Consulting Company conducted consumer research on Tide washing powder in the Chinese market. Through online questionnaire survey and offline focus group, it collected data and information of more than 300 washing powder consumers, and analyzed the needs, preferences, behaviors and psychology of washing powder consumers, as well as the scale, structure, dynamics and competition pattern of washing powder market, it provides valuable advice and support for the product innovation and market strategy of Tide detergent.