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Champ Consulting: Key Links and Precautions for Consumer Research

2024-07-18 17:00:11 Source: Champ Consulting Visits:0

消费者调研的目的

The purpose of consumer research is to obtain information about consumers in order to provide a basis for marketing decisions. Consumer research can help companies achieve the following goals:

- 识别和划分目标市场，确定目标消费者的特征和需求

- 评估和预测市场的规模、增长、竞争和机会

-Design and develop products, services, pricing and promotion strategies suitable for target consumers

- 测试和优化产品、服务、广告和包装的效果和反馈

- 监测和评价市场营销活动的执行和结果

- 增强和维护与消费者的关系和忠诚度

Types of Consumer Research

The types of consumer research can be classified according to different criteria, and the common classification methods are:

- 根据信息来源，可以分为一手信息和二手信息。一手信息是指企业直接从消费者或相关方面收集的信息，如问卷调查、访谈、观察、实验等。二手信息是指企业从已有的数据源获取的信息，如内部报告、外部报告、网络数据、公开资料等。

- 根据信息性质，可以分为定量信息和定性信息。定量信息是指可以用数字或统计方法表示的信息，如消费者的人口统计特征、购买行为、满意度评分等。定性信息是指无法用数字或统计方法表示的信息，如消费者的心理动机、态度、感受、意见等。

- 根据信息用途，可以分为探索性调研和描述性调研。探索性调研是指在市场营销问题不明确或缺乏理论依据的情况下，通过开放性的方法，寻找市场营销问题的可能原因、方向和解决办法。描述性调研是指在市场营销问题已经明确或有理论依据的情况下，通过结构化的方法，描述市场营销问题的现状、特征和关系。

Methods of consumer research

The method of consumer research can choose different tools and technologies according to different types. Common methods are:

- 一手信息的收集方法，主要有问卷调查、访谈、观察和实验。问卷调查是指通过设计一系列的问题，向一定数量和类型的消费者发放或发送问卷，收集消费者的回答。访谈是指通过与消费者进行面对面或电话的交谈，获取消费者的意见和感受。观察是指通过直接或间接的方式，记录消费者的行为和反应。实验是指通过控制一些变量，观察消费者对不同条件的反应，分析消费者的偏好和影响因素。

- 二手信息的收集方法，主要有内部数据分析、外部数据检索和网络数据挖掘。内部数据分析是指通过对企业自身的数据，如销售记录、库存报告、客户档案等，进行整理、统计和分析，获取有用的信息。外部数据检索是指通过对外部的数据源，如政府机构、行业协会、专业机构、媒体报道等，进行搜索、筛选和整合，获取有用的信息。网络数据挖掘是指通过对网络上的数据，如搜索引擎、社交媒体、电子商务、用户评论等，进行抓取、处理和分析，获取有用的信息。

消费者调研的步骤

The steps of consumer research can be adjusted according to different projects and objectives, and generally include the following stages:

确定调研目标：明确调研的问题、假设和目的，以及调研的范围、对象和期限。

设计调研方案：选择合适的调研类型、方法和工具，设计调研的内容、流程和预算。

执行调研活动：按照调研方案，进行数据的收集、录入和清理，保证数据的有效性和准确性。

分析调研结果：运用适当的分析方法，如描述统计、假设检验、回归分析、聚类分析等，对数据进行加工、归纳和解释，得出调研的结论和建议。

撰写调研报告：根据调研的目标、方案、活动、结果和分析，编写调研的摘要、正文、附录和参考文献，形成完整的调研报告。

消费者调研的关键环节和注意事项

消费者调研是一个复杂而细致的过程，需要注意以下几个关键环节和注意事项：

调研目标的明确和具体：调研目标是调研的出发点和指导，应该尽可能地明确和具体，避免模糊和宽泛。调研目标应该符合SMART原则，即具有特定性（Specific）、可衡量性（Measurable）、可实现性（Achievable）、相关性（Relevant）和时限性（Time-bound）。

调研方案的合理和科学：调研方案是调研的蓝图和规范，应该根据调研目标和实际情况，选择合理和科学的调研类型、方法和工具。调研方案应该考虑调研的有效性、可靠性、代表性和成本效益，以及调研的伦理和法律问题。

调研活动的规范和有效：调研活动是调研的实施和执行，应该按照调研方案，进行规范和有效的数据收集、录入和清理。调研活动应该保证数据的真实性、完整性和一致性，以及数据的安全性和保密性。

The objectivity and depth of the research results: the research results are the output and analysis of the research, and the data should be processed, summarized and interpreted objectively and deeply to obtain the research results.Conclusionand recommendations. Research results should be consistent with research objectives and assumptions, as well as marketing theory and practice, to avoid subjective and one-sided judgments and inferences.

调研报告的完整和清晰：调研报告是调研的呈现和传递，应该完整和清晰地描述调研的目标、方案、活动、结果和分析，形成完整的调研报告。调研报告应该遵循规范的格式和结构，使用简洁和准确的语言，以及适当的图表和附件，提高调研报告的可读性和可信度。

The actual case of Champ Consulting

尚普咨询是一家专业的市场营销咨询公司，为各行各业的客户提供消费者调研和市场策略的服务。以下是尚普咨询的一些实际案例，展示了消费者调研的应用和价值：

Consumer research on new product development for a FMC company: The company plans to launch a new shampoo product aimed at young female consumers, with natural and hair care characteristics. Shangpu Consulting conducted exploratory and descriptive consumer research for the company, including interviews, questionnaires and experiments, collected information on the needs, preferences, purchase behavior and use experience of target consumers, analyzed market opportunities and competition, as well as product advantages and disadvantages, and provided the company with suggestions on the positioning, design, price and promotion strategy of new products.

Conduct consumer research on brand image for a car company: The company is a well-known car manufacturer with multiple brands and models, facing market changes and competitive challenges. Shangpu Consulting conducted descriptive and exploratory consumer research for the company, including questionnaires, interviews and observations, and collected consumers' cognition, attitude, emotion and loyalty to the company and its brands and models. Analyzed the current situation, problems and influencing factors of the brand image, and provided the company with suggestions for the improvement, maintenance and promotion of the brand image.

为一家电商平台进行用户满意度的消费者调研：该平台是一家领先的电子商务平台，提供多种商品和服务，拥有庞大的用户群体，追求用户的满意度和忠诚度。尚普咨询为该平台进行了描述性和探索性的消费者调研，包括问卷调查、访谈和网络数据挖掘，收集了用户对该平台的使用频率、使用时长、使用功能、使用体验和使用评价等信息，分析了用户满意度的水平、结构和影响因素，为该平台提供了用户满意度的提高、保持和转化的建议。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise