Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting

+86-10-82885719

Consumer Research How to Improve the Competitiveness of Women's Sanitary Napkin Enterprises

2024-07-18 16:35:26 Source: Champ Consulting Visits:0

Market Status and Development Trend of Women's Sanitary Napkin Industry in 1.

As an important consumer product for women's physical health, women's sanitary napkins continue to grow in market demand with the society's emphasis on women's health and women's awareness of self-care. China's sanitary napkin market will reach 99.1 billion yuan in 2022 and is expected to exceed 80 billion yuan by 2028. The market presents diversified, personalized and functional product demand, and consumers have higher requirements for the material, comfort and absorption performance of sanitary napkins.

The Importance of 2. Consumer Research

In the highly competitive market environment, consumer research has become an important means for enterprises to obtain market information, insight into consumer demand and formulate market strategies. Through in-depth market analysis and consumer insight, Shangpu Consulting provides customers with accurate market positioning and product strategies to cope with market competition and diversification of customer needs.

Case Analysis of 3. Shangpu Consulting Company

Shangpu Consulting has conducted consumer research projects in a number of industry sectors, including research for clients in the fertilizer industry. Through these projects, Shangpu Consulting Company has accumulated rich experience and can provide professional market research services for women's sanitary napkin enterprises. For example, Shangpu Consulting has provided a feasibility study report for a technical transformation project of a functional polyester film production line, which shows that the company has the ability to conduct cross-industry research and can provide full-chain market research from raw materials to final products for sanitary napkin enterprises.

4. market strategy recommendations based on consumer research

1. Product innovation: According to consumers' demand for sanitary napkin product functions, materials, and comfort, companies should continue to innovate products and develop new, high-quality sanitary napkin products to meet market demand.

2. Brand building: strengthen brand publicity, enhance brand awareness and reputation. Through advertising, public relations activities, social media marketing and other means to establish a close relationship with consumers.

Market segmentation: market segmentation, for different consumer groups (such as young women, middle-aged women, pregnant women, etc.) to develop differentiated products.

4. Channel optimization: Strengthen the integration of online and offline sales channels, improve channel efficiency, and ensure that products can quickly reach consumers.

5. Price strategy: According to the results of market research, formulate a reasonable price strategy to attract customers of different consumption levels.

The Relationship between 5. Consumer Research and Enterprise Competitiveness Promotion

Consumer research can help companies better understand the target market, insight into consumer needs and behavior, so as to develop a more accurate market strategy. Through continuous market research and strategy adjustment, enterprises can enhance their market competitiveness and achieve sustainable development.

6. Conclusion

Consumer research is an important tool for women's sanitary napkin enterprises to enhance their market competitiveness. Through the case study of Shangpu Consulting, we can see the key role of consumer research in helping companies understand market needs and formulate market strategies. Enterprises should make full use of consumer research results, constantly innovate products, optimize brand building, segment markets, integrate sales channels, and formulate reasonable price strategies to enhance their market competitiveness.




User evaluation

Shangpu Consulting-Market Research & Consulting China Pioneer

immediate consultation
  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

  • On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

Shangpu Consulting In the field of consulting, we can also provide you with the following services:
Research Module research content
Market research Industry status market capacity Product Application channel mode Supply chain market competition Market Consulting
Competitor Research Enterprise background Enterprise Finance Sales Data Market Strategy Production Equipment Supply Procurement Technology R & D
warehousing logistics channel construction Human Resources Enterprise Strategy      
User Research Consumer Survey consumption behavior attitude Publicity/Promotion Product Service Brand Research consumer characteristics
satisfaction survey Employee satisfaction user satisfaction        
Market Entry Advisory Macro Industry Research competitive enterprise research Downstream User Research Channel Research Due Diligence Return on Investment
Floor module Landing implementation recommendations Long-term cooperation        
Business investment due diligence Target industry market investment value due diligence Industry Benchmarking Enterprise Research Target Enterprise Credit Assessment Report Project investment due diligence    
industry planning Market research market access development strategy investment location Acquisition and integration IPO Fundraising
Credit Report Basic information Major Events Production/Operation Network enterprise scale Operating strength Financial strength Legal risk
Future business prediction Overall credit rating cooperative risk warning        
Brand/Sales Proof Market Share Proof Market Share Proof Proof of brand strength Industry Proof Specialized new proof Proof of sales strength Proof of technological leadership
National/Global Status Certificate            
Service advantages
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise
  • Focus on production and research

    15 Year

    15 years of Shangpu consulting

    48 Intellectual Property Rights

    Independent methodology

    80% of the information comes from first-hand research.

  • massive data

    118 Billionth

    Self-built database 11.8 billion

    Covering 1978 industries in China

    0.1 billion new data per year

    Industry Big Data Platform

  • Research Team

    118 +

    Have a 300 team of professional consultants

    Practical operation and management experience of top enterprises

    88% of members have international PMP certificates

  • Intellectual Property

    48 Item

    Independent methodology

    48 independent intellectual property rights

    high-tech enterprise

    Industry Big Data Platform

Customer Evaluation
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

For detailed cases, please contact the consultant.

400-969-2866

One-to-one service for free consultants

Please leave your phone number and one of our consultants will contact you directly within 10 minutes (working hours).