1. energy-saving air conditioning industry overview

As an important part of the home appliance industry, the development of energy-saving air-conditioning is closely related to the trend of global energy saving and emission reduction. With the advancement of technology and the improvement of consumers' environmental awareness, the energy-saving air-conditioning market has gradually become a new blue ocean in the home appliance industry. Energy-saving air-conditioning adopts efficient refrigeration technology, optimized system design and intelligent control to achieve a significant reduction in energy consumption and environmental impact while meeting user comfort requirements.

The Importance of 2. Consumer Research

Consumer research is an important means for enterprises to understand market demand, grasp market trends and formulate market strategies. In the energy-saving air-conditioning industry, consumer research can help companies understand consumers' purchase motivation, usage habits, preferences, and awareness and acceptance of energy-saving air-conditioning. Through research, enterprises can find the pain points and needs of consumers, so as to design products that are more in line with market demand and enhance the market competitiveness of products.

Analysis of 3. Energy Saving Air Conditioning Market

According to data from Shangpu Consulting Group, the omni-channel sales volume of China's air-conditioning market in 2022 was 57.14 million units, down 3.3 per cent from a year earlier, with sales of 196.9 billion billion yuan, up 0.3 per cent from a year earlier. This data shows that despite the decline in market sales, sales have achieved growth, reflecting the increasing demand for high-end energy-saving air conditioners in the market. At the same time, with the continuous strengthening of the country's energy-saving and environmental protection policies, the market demand for energy-saving air conditioners continues to grow. By the end of 2023, the global energy-saving air-conditioning market will reach 4.8 billion billion US dollars.

4.Case Analysis of Champ Consulting in 2024

In the case of 2024, Shangpu Consulting Group conducted in-depth research and analysis on the energy-saving air conditioning market. For example, Shangpu Consulting cooperated with a company in Kunming to undertake the preparation of the feasibility study report of the cell industrial park project. In addition, Shangpu Consulting also participated in the marketing activities of Midea's air conditioner, in which Midea's second-generation air conditioner won the five-star comfort standard certification, which solved the common pain points of air conditioner usage scenarios and provided consumers with a more comfortable experience.

5. Consumer Research Methodology

In conducting consumer research, Champ Consulting uses a variety of methods, including questionnaires, in-depth interviews, and focus group discussions. Through these methods, Champ Consulting can fully understand the purchase behavior, use experience and satisfaction of consumers. The survey results show that when consumers choose energy-saving air conditioners, they are most concerned about the energy-saving effect, comfort, intelligent level and brand reputation of the products.

Challenges and opportunities of 6. energy-saving air-conditioning industry

The energy-saving air-conditioning industry is facing multiple challenges in the development process, such as rising raw material costs, increased shipping costs, and improved environmental standards. However, with the support of policies, technological innovation and consumption upgrades, the energy-saving air-conditioning industry has also ushered in huge market opportunities. The state's tax incentives, subsidies and standards for energy-saving and environmentally friendly products have provided strong support for the development of the energy-saving air-conditioning industry.

7. Market Strategy Advice

Based on consumer research and market status analysis, Shangpu Consulting recommends that energy-saving air-conditioning companies should strengthen brand building, enhance brand awareness and reputation; expand the channel network, covering online and offline, monopoly and comprehensive, urban and rural levels; Develop differentiated product strategies, develop innovative, personalized and diversified energy-saving air-conditioning products; improve service levels, and provide all-round, full-cycle, and full-channel service experience.

Future development trend of energy-saving air-conditioning industry in 8.

Looking forward to the future, the energy-saving air-conditioning industry will continue to develop in the direction of low-carbon, smart and comfortable. With the continuous advancement of technology and the increasing diversification of consumer demand, energy-saving air-conditioning products will pay more attention to the improvement of energy efficiency ratio, the enrichment of intelligent functions and the optimization of user comfort. At the same time, with the global emphasis on climate change and sustainable development, the energy-saving air-conditioning industry is expected to usher in a broader market space and more development opportunities.

9. Conclusion

Through the in-depth research and analysis of Shangpu Consulting, the energy-saving air-conditioning industry has huge market potential and development space while facing challenges. Through consumer research, enterprises should have an in-depth understanding of market demand, grasp market trends, and formulate effective market strategies to seize the opportunities of industry development and achieve sustainable development.