Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting

+86-10-82885719

Consumer Research How to Improve the Competitiveness of Air Purifier Enterprises

2024-07-18 16:35:29 Source: Champ Consulting Visits:0

The Importance of 1. Consumer Research

In the current competitive market environment, consumer research has become an important means for enterprises to obtain market information, understand consumer demand and predict market trends. For air purifier companies, consumer research can provide an in-depth understanding of the specific needs of target customer groups, including preferences for product functions, design, and prices, so as to guide product development and improvement.

Analysis of the current situation of 2. market

According to the case study of Champ Consulting in 2024, the air purifier market has a high penetration rate in Western countries, while in developing countries such as China, although the penetration rate is low, the market demand is growing rapidly with the increasing environmental pollution problems and the improvement of consumers' health awareness. Enterprises need to pay attention to this market change and grasp the market development opportunities.

Research on 3. Consumer Demand

Consumer demand research can help companies understand the specific needs of different consumer groups. For example, some consumers may pay more attention to the purification efficiency and filtration technology of air purifiers, while others may pay more attention to the intelligence and ease of operation of the products. Through research, companies can develop products that meet different needs and improve user experience.

4. Industry Development Trend Analysis

Industry trend analysis is an important part of consumer research. The case of Shangpu Consulting shows that with the advancement of technology and the diversification of consumer needs, the air purifier industry is developing in the direction of intelligence, personalization and green environmental protection. Enterprises need to keep up with the development trend of the industry and constantly innovate products to meet the changes of the market.

5. competitor analysis

Competitor analysis can help companies understand the main competitors in the market, including their product characteristics, market strategy, brand influence, etc. By analyzing the advantages and disadvantages of competitors, enterprises can find their own market positioning and formulate effective competitive strategies.

6. product function optimization

Based on the results of consumer research, companies can optimize the function of air purifiers. For example, increase the real-time monitoring and display function of PM2.5, formaldehyde and other pollutants, improve the filtration efficiency, or develop an intelligent system with automatic adjustment of purification intensity.

7. brand image building

Brand image is an important part of enterprise competitiveness. Through consumer research, companies can understand consumers' perceptions and expectations of the brand, so as to formulate effective brand communication strategies and enhance brand awareness and reputation.

8. market strategy formulation

Combining the results of consumer research, market status, industry trends and competitor analysis, companies can develop more accurate market strategies. This includes pricing strategies, channel strategies, promotion strategies, etc. to adapt to market changes and consumer needs.

9. case analysis

Shangpu Consulting provided market research and strategic planning services to a number of air purifier companies in 2024. Through in-depth analysis of the market and consumers, these companies can better understand market needs, optimize product functions, enhance brand image, and stand out in the fierce market competition.

10. Conclusion

Consumer research is the key to enhance the competitiveness of air purifier enterprises. Through in-depth market and consumer analysis, companies can better understand market needs, formulate effective market strategies, optimize product functions, shape brand image, and ultimately enhance market competitiveness. The professional services of Shangpu Consulting Company will provide strong support for the development of enterprises in the air purifier market.




User evaluation

Shangpu Consulting-Market Research & Consulting China Pioneer

immediate consultation
  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

  • On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

Shangpu Consulting In the field of consulting, we can also provide you with the following services:
Research Module research content
Market research Industry status market capacity Product Application channel mode Supply chain market competition Market Consulting
Competitor Research Enterprise background Enterprise Finance Sales Data Market Strategy Production Equipment Supply Procurement Technology R & D
warehousing logistics channel construction Human Resources Enterprise Strategy      
User Research Consumer Survey consumption behavior attitude Publicity/Promotion Product Service Brand Research consumer characteristics
satisfaction survey Employee satisfaction user satisfaction        
Market Entry Advisory Macro Industry Research competitive enterprise research Downstream User Research Channel Research Due Diligence Return on Investment
Floor module Landing implementation recommendations Long-term cooperation        
Business investment due diligence Target industry market investment value due diligence Industry Benchmarking Enterprise Research Target Enterprise Credit Assessment Report Project investment due diligence    
industry planning Market research market access development strategy investment location Acquisition and integration IPO Fundraising
Credit Report Basic information Major Events Production/Operation Network enterprise scale Operating strength Financial strength Legal risk
Future business prediction Overall credit rating cooperative risk warning        
Brand/Sales Proof Market Share Proof Market Share Proof Proof of brand strength Industry Proof Specialized new proof Proof of sales strength Proof of technological leadership
National/Global Status Certificate            
Service advantages
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise
  • Focus on production and research

    15 Year

    15 years of Shangpu consulting

    48 Intellectual Property Rights

    Independent methodology

    80% of the information comes from first-hand research.

  • massive data

    118 Billionth

    Self-built database 11.8 billion

    Covering 1978 industries in China

    0.1 billion new data per year

    Industry Big Data Platform

  • Research Team

    118 +

    Have a 300 team of professional consultants

    Practical operation and management experience of top enterprises

    88% of members have international PMP certificates

  • Intellectual Property

    48 Item

    Independent methodology

    48 independent intellectual property rights

    high-tech enterprise

    Industry Big Data Platform

Customer Evaluation
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

For detailed cases, please contact the consultant.

400-969-2866

One-to-one service for free consultants

Please leave your phone number and one of our consultants will contact you directly within 10 minutes (working hours).