The concept and significance of 1. consumer research

Consumer research, also known as consumer market research, refers to the use of various market research on the basis of the basic characteristics of the market environment (politics, law, society, culture, technology), demographic characteristics, lifestyle, economic level, etc. Technology and methods, research on the realization of their own wishes and needs of consumer groups through the stages of cognition, attitude, motivation, choice, decision-making, purchase, and use.

The significance of consumer research is that it can help companies understand the real needs of consumers from the perspective of consumers, discover potential market opportunities, improve the quality and satisfaction of products and services, and enhance brand influence and loyalty. So as to gain differentiated competitive advantage. Specifically, consumer research can bring the following value to enterprises:

Help companies to identify target markets and target consumers, develop effective market positioning and segmentation strategies, and increase market share and profitability;

Help enterprises understand consumers' purchasing behavior and consumption habits, design appropriate products and services to meet consumers' functional, emotional and social needs;

Help enterprises to master consumers' preferences and expectations, develop new products and services, create new consumption scenarios and experiences, and lead consumption trends and innovation;

Help companies to assess consumer satisfaction and loyalty, establish long-term consumer relationships, and enhance brand reputation and reputation;

Help companies monitor consumer feedback and opinions, adjust market strategies and decisions in a timely manner, and optimize the quality and efficiency of products and services;

Help enterprises to analyze the psychological and behavioral changes of consumers, predict the development trend and changes of the market, and grasp the opportunities and challenges of the market.

Introduction and services of 2. Champ Consulting

Shangpu Consulting Group Co., Ltd. (referred to as "Shangpu Consulting"), with a registered capital of 50 million, was founded in early 2008, formerly known as "Beijing Shangpu Information Consulting Co., Ltd". After more than ten years of hard work, Shangpu Consulting has accumulated rich professional experience and customer resources in the fields of industry research, market research, investment and financing consulting, and IPO listing consulting. With strong consulting innovation capabilities, first-class service quality, and Strong market competitiveness is highly recognized by all sectors of society, and has now become one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China.

Champ Consulting provides the following key services:

Market research: Provide industry research, market segmentation and user behavior research, channel model research, competitor research, market entry research, consumer research and other segmentation consulting services to help customers understand the current situation, scale, structure, trends, opportunities and challenges of the market, and formulate effective market strategies and decisions.

Investment consulting: Provide investment decision evaluation, investment and financing project feasibility study, business financing plan, merger and acquisition consulting, industrial planning, energy-saving report and other segmented consulting services to help clients evaluate investment risks and returns, find suitable investment opportunities and partners, and realize capital appreciation.

IPO consulting: Provide IPO market segmentation research, feasibility study of fundraising projects, business plans, listing industry research, manuscript services, pre-IPO counseling and consulting services to help customers complete various preparations for listing declarations and improve the success rate and efficiency of listing.

Advantages and Characteristics of 3. Shangpu Consulting in Consumer Research

As one of the earliest consulting institutions to provide special market research services in China, Shangpu Consulting has experienced and witnessed the rapid development of China's market research industry in the past 14 years. It has provided professional market research and related consulting services to more than 5000 customers, serving customers Covering many industry fields, it has now become the most influential domestic leading brand in market research in China, and won the "China Market Research Customer Satisfaction Best Brand Award", it has the "the People's Republic of China Foreign-related Investigation License" issued by the National Bureau of Statistics of China ".

Champu Consulting has the following advantages and characteristics in consumer research:

Professional team: Shangpu Consulting has a professional team composed of senior industry experts, market research experts, data analysis experts, investment consulting experts, etc., with rich industry knowledge, market experience, data capabilities and consulting skills, and can provide customers with comprehensive, high-quality and efficient consumer research services.

Professional methods: Shangpu Consulting adopts international advanced market research methods and tools, combined with the characteristics and reality of the Chinese market, to provide customers with a combination of qualitative and quantitative consumer research programs, including consumer interviews, consumer questionnaires, consumer observation, consumer experiments, consumer analysis, etc., to comprehensively, deeply and accurately grasp the needs, preferences, behaviors and attitudes of consumers.

Professional data: Shangpu Consulting has a self-established national consumer database, covering consumers of various regions, industries, levels and types, and can provide customers with a large amount of real and effective consumer data. At the same time, Shangpu Consulting also cooperates with a number of authoritative data institutions and platforms to obtain third-party consumer data and provide customers with more comprehensive, objective and multi-dimensional consumer data.

Professional reports: According to the different needs of customers, Shangpu Consulting provides customers with professional consumer research reports, including consumer portraits, consumer insights, consumer satisfaction, consumer loyalty, consumer behavior patterns, consumer trend forecasts, etc. The report is detailed, logical and clear, and the charts are exquisite,ConclusionClear, specific recommendations, can provide customers with valuable consumer information and reference.

4. Champ Consulting's Success Stories in Consumer Goods and Retail Industry

The consumer goods and retail industry is one of the key service areas of Shangpu Consulting. Shangpu Consulting has rich project experience and customer resources in this field, and has provided professional consumer research services to many well-known consumer goods and retail companies at home and abroad., To help customers enhance market competitiveness and brand influence. The following are some successful cases of Shangpu Consulting in the consumer goods and retail industry:

An internationally renowned sports brand: Shangpu Consulting provides the brand with consumer research services in the Chinese market, including consumer demand analysis, consumer preference analysis, consumer purchase behavior analysis, consumer satisfaction analysis, etc., to help the brand understand the consumer characteristics, consumer psychology, and consumer behavior in the Chinese market, and formulate product strategies, price strategies, channel strategies, and promotion strategies for the brand in the Chinese market, increase the brand's sales and market share in the Chinese market.

A well-known domestic food company: Shangpu Consulting provides the company with consumer research services for new product development, including consumer demand research, consumer preference research, consumer acceptance research, consumer willingness research, etc., to help the company understand Consumers' demand, preference, acceptance and willingness for new products, and design the formula, packaging, name, pricing, etc. of new products for the company, improve the market competitiveness and consumer recognition of new products.

A well-known domestic e-commerce platform: Shangpu Consulting provides consumer loyalty research services for the platform, including consumer satisfaction research, consumer loyalty research, consumer loss reason research, consumer return strategy research, etc., to help the platform understand consumer satisfaction, loyalty, loss reason and return strategy, and formulate measures to improve consumer loyalty for the platform, including optimizing the functions of the platform, improving the services of the platform, increasing the activities of the platform, improving the reputation of the platform, etc., to enhance the loyalty and stickiness of consumers to the platform.

5. Shangpu Consulting in the field of consumer research trends and challenges

With the continuous development and change of the Chinese market, the needs and behaviors of consumers are constantly changing, and the importance and difficulty of consumer research are also increasing. Shangpu Consulting is also facing new development trends and challenges in the field of consumer research. The following are some of the development trends and challenges of Shangpu Consulting in the field of consumer research:

One of the development trends: the data and intelligence of consumer research. With the development and application of big data, cloud computing, artificial intelligence and other technologies, the amount of data, data sources, data analysis, data presentation and other aspects of consumer research will change. Consumer research will rely more on data and intelligence. The efficiency and accuracy of consumer research will be improved, and the results of consumer research will be more objective and scientific.

The second development trend: personalization and scenario of consumer research. With the diversification and segmentation of consumer needs and behaviors, the objects, content, methods, and purposes of consumer research will be more personalized and scenario-based, and consumer research will pay more attention to the individual differences and consumption of consumers. The characteristics of the scene, the depth and breadth of consumer research will be expanded, and the value of consumer research will be more significant.

One challenge: privacy and security in consumer research. With the improvement of consumers' awareness of the protection of personal information and the improvement of relevant laws and regulations, the privacy and security issues of consumer research will become more prominent. the collection, storage, transmission and use of consumer research data will be subject to more restrictions and supervision, and the legality and compliance of consumer research will be more important.

Challenge 2: Innovation and change in consumer research. With the continuous changes and innovations in consumer needs and behaviors, the theories and methods of consumer research also need to be constantly changed and innovated. The professionalism and foresight of consumer research will be more emphasized, and the scope and field of consumer research will be expanded. Broaden, the form and content of consumer research will be more diversified, and the innovation and change capabilities of consumer research will be more tested.

Suggestions and Prospects of 6. Shangpu Consulting in Consumer Research

In the face of the new development trends and challenges of consumer research, Shangpu Consulting puts forward the following suggestions and prospects in consumer research:

One suggestion: strengthen the application of consumer research data and intelligence. Shangpu Consulting recommends that practitioners and service providers of consumer research should make full use of big data, cloud computing, artificial intelligence and other technologies to improve the collection, analysis, and presentation of consumer research data. At the same time, they should pay attention to consumer research. The quality, safety, and compliance of the data of the survey ensure the validity and legitimacy of the data of the consumer survey.

Recommendation 2: Strengthen personalized and scenario-based services for consumer research. Shangpu Consulting suggests that practitioners and service providers of consumer research should provide more personalized and scenario-based consumer research plans and reports according to different customers, industries, markets, products, services, etc., at the same time, pay attention to the balance and coordination of personalization and scenario-based consumer research to ensure the versatility and applicability of consumer research.

Recommendation 3: Strengthen the ability of innovation and change in consumer research. Shangpu Consulting suggests that practitioners and service providers of consumer research should constantly learn and master new theories and methods of consumer research, constantly explore and try new scopes and fields of consumer research, constantly develop and launch new forms and contents of consumer research, and at the same time, pay attention to the risks and costs of innovation and change of consumer research, and ensure the feasibility and sustainability of consumer research.

Looking to the future, Shangpu Consulting will continue to uphold the core values of "professionalism, integrity, innovation, and win-win", with the mission of "creating value for customers, creating wealth for society, and creating happiness for employees", and "becoming the most influential in China" The vision of an influential market research and investment and financing consulting agency is to continuously improve the professional level and service quality of consumer research, to provide more high-quality, efficient and professional consumer research services to customers in the consumer goods and retail industries, and to contribute to the development and progress of the Chinese market.