Consumer Research Service of 1. Shangpu Consulting

Shangpu Consulting provides comprehensive, professional and customized consumer research services, covering market segmentation, product positioning, brand management, pricing strategy, new product development, channel construction, advertising, promotional activities, sales forecasts, etc. The consumer research service of Shangpu Consulting has the following characteristics:

Rigorous research methods: Champ Consulting adopts scientific research design, data collection, data analysis, data presentation and other methods to ensure the accuracy and validity of research results.

Rich data sources: Champ Consulting has a self-built national consumer database, covering various regions, industries, and groups, and can provide a large amount of first-hand data. At the same time, Shangpu Consulting also uses authoritative data sources such as the National Bureau of Statistics, industry associations, and third-party organizations to supplement and verify data.

In-depth industry insight: Shangpu Consulting has a professional industry research team, which has in-depth understanding and analysis of the development trend, market scale, competition pattern, consumption characteristics, etc. of various industries, and can provide valuable industry insight for consumer research.

Customer-oriented service concept: Shangpu Consulting takes the customer's needs as the starting point, and provides the most suitable consumer research plan according to the customer's goals, budget, time and other factors to achieve the maximum value of customers.

Successful Consumer Research Cases of 2. Shangpu Consulting

Shangpu Consulting has a number of successful cases in consumer research. The following three representative cases are selected for introduction:

1. Consumer Research on New Product Development of a Famous Home Appliance Brand

Background: A well-known household appliance brand plans to develop an intelligent air purifier, hoping to understand the needs, preferences and purchase intentions of target consumers, and provide a basis for the design, pricing and promotion of new products.

Methods: Champ Consulting used a combination of quantitative and qualitative methods to conduct online questionnaires and focus group interviews, respectively. The online questionnaire survey covered 2000 consumers in first-to fifth-tier cities across the country, mainly collecting basic consumer information, the use of air purifiers, the expected functions of new products, price sensitivity and other data. The focus group interview invited 32 consumers from Beijing, Shanghai, Guangzhou, and Chengdu to understand consumers' perceptions, attitudes, and opinions on new products through in-depth discussions.

Results: The data were cleaned, weighted and analyzed by Champ Consulting, and the following main results were obtained.Conclusion：

The target consumers are mainly concentrated in the first and second tier cities, aged between 25 and 45 years old, have higher income and education level, and pay attention to the quality of life and health.

The utilization rate of air purifiers is high, mainly used in living rooms and bedrooms, the frequency of use and season, air quality and other factors, the purchase channel is mainly online.

Consumers' expectations for new products mainly include: intelligent control, multiple purification, low noise, energy saving and environmental protection, fashionable appearance, etc. Among them, intelligent control is the most popular function, and multiple purification and low noise are the most basic requirements.

Consumers are less sensitive to the price of new products and are willing to pay a premium for high quality and high-performance products, but they also have a certain psychological price, generally between 2000-4000 yuan.

Consumers' attitude towards new products is generally positive, believing that new products can provide better air purification effect and more convenient use experience, but some consumers have doubts and worries about the safety, stability and maintenance of new products.

Recommendations: Based on the results of the study, Champ Consulting provides the following recommendations to its clients:

In the design of new products, we should highlight the function of intelligent control, ensure the performance of multiple purification and low noise, and pay attention to the design of energy saving, environmental protection and fashionable appearance.

In the pricing of new products, the psychological price and payment ability of consumers should be considered, and the cost and profit of the product should be taken into account. It is recommended that the price be between 3,000-3,500 yuan to obtain higher cost performance and market competitiveness.

In the promotion of new products, we should make full use of online channels to show the advantages and characteristics of new products through social media, live broadcast, short video and other forms, so as to attract consumers' attention and interest. At the same time, we should also strengthen the construction of offline channels, increase consumers' contact and experience through experience stores, trial activities and other forms, and eliminate consumers' doubts and worries.

2. Consumer Research on Brand Image of an International FMCG Brand

Background: An international FMCG brand has a long history of development in the Chinese market and has a certain brand awareness and market share. However, in recent years, it is facing fierce competition and the challenge of market changes. I hope to understand consumers' cognition, perception and evaluation of the brand, so as to provide a basis for brand management and promotion.

Methods: Champ Consulting used a combination of quantitative and qualitative methods to conduct online questionnaires and in-depth interviews, respectively. The online questionnaire survey covered 3000 consumers in first-to fifth-tier cities across the country, and mainly collected data on consumers' basic information, brand awareness, awareness, preference, loyalty, and image evaluation. In-depth interviews invited 40 consumers from Beijing, Shanghai, Guangzhou, and Chengdu to understand consumers' feelings, impressions, and opinions about the brand through one-on-one interviews.

Results: The data were cleaned, weighted and analyzed by Champ Consulting, and the following main results were obtained.Conclusion：

Brand awareness and awareness are high, but preference and loyalty are low, and consumers' purchase frequency and willingness to recommend the brand are not high.

The image of the brand is generally evaluated. Consumers believe that the brand's advantages in product quality, cost performance, and innovation are not obvious, and there is no obvious difference compared with competitors.

Consumers have various feelings and impressions of the brand. Some consumers think that the brand is classic, reliable and professional, some consumers think that the brand is traditional, conservative and old, and some consumers think that the brand is mediocre, boring and ordinary.

Recommendations: Based on the results of the study, Champ Consulting provides the following recommendations to its clients:

In the management of brand, we should clarify the positioning and core value of the brand, highlight the characteristics and advantages of the brand, and enhance the differentiation and competitiveness of the brand.

In the communication of the brand, the exposure and influence of the brand should be increased, and the concept and information of the brand should be transmitted through various channels and forms, so as to improve the recognition and love of consumers.

In terms of brand innovation, we should strengthen the development and renewal of brand products, introduce new technologies and elements, meet the diversified and personalized needs of consumers, and enhance the vitality and charm of the brand.

3. Consumer Satisfaction of a Domestic E-commerce Platform Consumer Survey

Background: A domestic e-commerce platform is one of the leading comprehensive e-commerce platforms in China. It has a large number of products and users. However, in recent years, it has also faced problems such as user loss, increased complaints, and intensified competition. I hope to understand consumers' impact on the platform. Satisfaction and loyalty provide a basis for platform optimization and improvement.

Methods: Champ Consulting used a combination of quantitative and qualitative methods to conduct an online questionnaire survey and a mystery customer survey, respectively. The online questionnaire survey covered 5000 consumers in first-to fifth-tier cities across the country, and mainly collected data on consumers' basic information, platform usage, platform satisfaction and loyalty. The Mysterious Customer Survey invited 100 consumers to evaluate and feedback the platform's goods, prices, logistics, and services by simulating real shopping scenarios.

Results: The data were cleaned, weighted and analyzed by Champ Consulting, and the following main results were obtained.Conclusion：

The utilization rate of the platform is high, and the overall satisfaction and loyalty of consumers to the platform are average, and there is more room for improvement.

In terms of commodities on the platform, consumers are more satisfied with the types, quality, and description of the commodities, but they are more dissatisfied with the authenticity, safety, and after-sales of the commodities. There are problems such as fake goods, quality problems, and difficulty in returning and exchanging goods.

In terms of the price of the platform, consumers are more satisfied with the transparency, rationality, and competitiveness of the price, but they are more dissatisfied with price fluctuations, promotions, coupons, etc., and there are problems such as inflated prices, promotional routines, and difficult coupons.

In terms of platform logistics, consumers are more satisfied with the speed, accuracy, and safety of logistics, but they are more dissatisfied with the cost, service, and tracking of logistics. There are problems such as high freight, poor service, and slow tracking.

In terms of platform services, consumers are more satisfied with the attitude, professionalism, and efficiency of the service, but they are more dissatisfied with the accessibility, reliability, and solution capabilities of the service. There are problems such as difficult contact, slow response, and poor resolution.

Recommendations: Based on the results of the study, Champ Consulting provides the following recommendations to its clients:

On the platform of goods, we should strengthen the audit and management of goods, crack down on fake goods and quality problems, improve the authenticity and safety of goods, improve the after-sales service of goods, and enhance the trust and satisfaction of consumers.

In the price of the platform, we should stabilize the price fluctuation, avoid the false high and vulgar price, improve the transparency and rationality of the price, optimize the price promotion and coupon, and enhance the recognition and love of consumers.

In the logistics of the platform, we should reduce the cost of logistics, improve the service and tracking of logistics, improve the speed and accuracy of logistics, increase the safety and security of logistics, and enhance the convenience and peace of mind of consumers.

In the service of the platform, we should improve the accessibility and reliability of the service, enhance the attitude and professionalism of the service, improve the efficiency and solution ability of the service, and enhance the satisfaction and loyalty of consumers.

Lessons Learned from Consumer Research 3. Champ Consulting

Champu Consulting also has some experiences and lessons in consumer research. The following summarizes a few points worth noting:

In the design of consumer research, we should fully understand the purpose and needs of customers, clarify the objectives and scope of the research, choose appropriate methods and tools, formulate reasonable plans and budgets, and avoid vague objectives, excessive scope, improper methods, false plans and other issues.

In the implementation of consumer research, we should strictly abide by the research process and norms, ensure the quality and effectiveness of data, timely communication and feedback, and avoid data distortion, loopholes, delays and other problems.

In the analysis of consumer research, scientific analysis methods and techniques should be used to refine key information and insights from the data to form valuableConclusionand recommendations to avoid one-sided, superficial and biased analysis.

In the presentation of consumer research, clear presentation methods and forms should be adopted to highlight the focus and highlights of the research, convey the value and significance of the research, and avoid the complexity, lengthy, and boring problems of presentation.

4. Shangpu Consulting's Consumer Research Outlook

Shangpu Consulting has rich experience and professional ability in consumer research, providing high-quality consumer research services for many industries and enterprises, and has won the trust and praise of customers. However, Shangpu Consulting will not be satisfied with the status quo, but will continue to explore and innovate to improve the level and effect of consumer research. Champ Consulting's outlook on consumer research is as follows:

In terms of consumer research technology, Shangpu Consulting will actively introduce and apply advanced technologies such as artificial intelligence, big data, and cloud computing to improve the efficiency and accuracy of consumer research, and realize the intelligence and digitization of consumer research.

In terms of the content of consumer research, Shangpu Consulting will closely follow the changes in the market and the needs of consumers, expand and deepen the field and scope of consumer research, cover more industries and enterprises, cover more consumers and people, and provide more products and services for consumer research.

In terms of the value of consumer research, Shangpu Consulting will pay more attention to the practice and application of consumer research, combine the results and suggestions of consumer research with the strategy and decision-making of customers, help customers realize the transformation and landing of consumer research, and enhance the value and significance of consumer research.

5. epilogue

Consumer research is an important means for enterprises to understand market demand, analyze consumer behavior and formulate marketing strategies. As a well-known independent third-party research and investment and financing consulting institution in China, Shangpu Consulting has rich consumer research experience and professional capabilities, and provides high-quality consumer research services for many industries and enterprises. This paper introduces the successful cases and experiences of Shangpu Consulting in consumer research, in order to provide reference for other enterprises. At the same time, this paper also looks forward to the future development of Shangpu Consulting in consumer research, and expresses the vision and goal of Shangpu Consulting in consumer research.