Thinking mode of 1. consumer research

The thinking mode of consumer research refers to a basic thinking logic followed when conducting consumer research, which determines the researcher's understanding and judgment of consumers and the market, as well as the purpose and direction of the research. There are four main ways of thinking about consumer research:

1. Problem-oriented thinking mode. This mode of thinking is to solve the actual market problems as the starting point and goal, it requires the researcher to clear the research problem background, problem definition, problem analysis and problem solving steps and methods, as well as the results of the research and the feasibility and effectiveness of the recommendations. This mode of thinking emphasizes the practicality and operability of research, and is suitable for solving specific market problems, such as new product development, market segmentation, competitive advantage, etc.

2. Theory-guided thinking mode. This mode of thinking is based on the establishment and verification of the theoretical model of consumer behavior as the starting point and goal, it requires the researcher to use the relevant theoretical knowledge and framework, the consumer's needs, preferences, behavior and motivation of the systematic analysis and interpretation, as well as the test and revision of the theoretical model. This mode of thinking emphasizes the scientific and normative nature of research, and is suitable for exploring the nature and laws of consumer behavior, such as consumer decision-making process, consumer satisfaction, consumer loyalty and so on.

3. Innovation-driven mindset. This mode of thinking is to create and provide new market value as the starting point and goal, it requires researchers to use innovative thinking tools and techniques, the potential needs of consumers, unmet demand and unexpected demand for discovery and mining, as well as the design and evaluation of new market opportunities and solutions. This mode of thinking emphasizes the innovation and foresight of research, and is suitable for opening up new market space, such as blue ocean strategy, disruptive innovation, social innovation and so on.

4. Thinking mode of critical reflection. This mode of thinking is based on criticizing and reflecting on the social and cultural significance of consumer behavior as the starting point and goal. It requires researchers to use critical perspectives and methods to conduct in-depth consumer values, lifestyles, consumer culture and consumer influence. Understanding and evaluation, as well as questioning and improving the rationality and sustainability of consumer behavior. This mode of thinking emphasizes the value and responsibility of research, and is suitable for paying attention to the social and cultural impact of consumer behavior, such as consumer citizenship, consumer social responsibility, consumer environmental awareness, etc.

The thinking mode of consumer research is not isolated, but interrelated and complementary. Investigator should flexibly use and combine different thinking modes according to different research purposes and situations to achieve the best research effect.

Thinking Method of 2. Consumer Research

The thinking method of consumer research refers to a basic thinking process used in consumer research, which determines how the researcher collects, processes, analyzes and presents consumer-related data and information, and how to extract valuable insights and suggestions from it. There are four main ways of thinking about consumer research:

1. Deductive reasoning method of thinking. This method of thinking is a process of reasoning from general to individual, which requires the researcher to design an appropriate research plan based on the existing theory or hypothesis, and to verify or deny the correctness of the theory or hypothesis by collecting and analyzing data. This way of thinking is suitable for testing the causal relationship between consumer behavior, such as verifying the impact of consumer satisfaction on consumer loyalty, and verifying the impact of different promotional methods on consumers' willingness to buy.

2. Summarize the thinking method. This method of thinking is a process of reasoning from individual to general, which requires the researcher to put forward or discover new theories or laws through induction and summary according to actual data or facts. This way of thinking is suitable for discovering patterns and trends in consumer behavior, such as discovering new consumer needs, new preferences, and new behaviors.

3. The thinking method of comparative analysis. This way of thinking is to find or explain the differences and differences by comparing and analyzing different data or facts. This way of thinking is suitable for studying the differences and diversity of consumer behavior, such as comparing different consumer groups, different market regions, and different consumption scenarios.

4. The thinking method of logical deduction. This way of thinking is to predict or speculate on unknown data or facts by logically deducing and inferring them from known data or facts. This method of thinking is suitable for predicting changes and effects of consumer behavior, such as predicting the future demand of consumers, predicting the future development of the market, and predicting the future impact of policies.

The thinking method of consumer research is not fixed, but can flexibly use and combine different thinking methods according to different research objectives and data types to improve the efficiency and quality of research.

Thinking skills of 3. consumer research

The thinking skills of consumer research refer to some specific thinking tools and techniques used in conducting consumer research. They can help researchers better understand and solve consumer-related problems and challenges, and better create and Provide consumer-related value and opportunities. There are four main thinking skills for consumer research:

1. Thinking skills of problem decomposition. This thinking technique is the technique of breaking down a complex consumer problem into several simple sub-problems and then solving them one by one. This thinking technique can help researchers define and position consumer issues more clearly, and allocate and utilize research resources more effectively. For example, when a researcher wants to study consumer acceptance of a new product, the problem can be broken down into sub-questions about consumer perceptions, attitudes, behaviors, and feedback about the new product, and then investigated and analyzed separately.

2. Thinking skills of problem reconstruction. This kind of thinking technique is to reconstruct an existing consumer problem into a new consumer problem, and then solve it from a new angle and perspective. This kind of thinking skills can help researchers understand and mine the essence and connotation of consumer problems more deeply, and put forward and implement solutions to consumer problems more innovatively. For example, when researchers want to study consumers' loyalty to a brand, they can reconstruct the problem into sub-problems such as consumers' emotion, recognition, trust and dependence on a brand, and then conduct research and analysis from the psychological and emotional level of consumers.

3. Thinking skills of problem association. This kind of thinking skill is to associate and compare a consumer problem with other related or unrelated problems, and then find and learn from the experience and methods of solving other problems. This kind of thinking skills can help researchers gather and integrate relevant information and knowledge about consumer problems more widely, and generate and evaluate solutions to consumer problems more broadly. For example, when the researcher wants to study the satisfaction of consumers with a certain service, he can associate the problem with the satisfaction of other services or products, and then learn from the advantages and disadvantages of other services or products, as well as other consumers' feedback and suggestions.

4. Problem reverse thinking skills. This thinking technique is the technique of converting positive thinking into reverse thinking about a consumer problem and then solving it from a negative perspective and perspective. This kind of thinking skills can help researchers more objectively examine and evaluate the current situation and causes of consumer problems, and more breakthrough to create and provide solutions to consumer problems. For example, when the researcher wants to study the consumer's demand for an innovation, he can reverse the problem to the consumer's resistance and rejection of an innovation, and then find and eliminate the consumer's obstacles and confusion, as well as stimulate and enhance the consumer's interest and motivation.

The thinking skills of consumer research are not isolated, but can be flexibly used and combined with different thinking skills according to different research problems and situations to enhance the effect and value of research.

The Cultivation of Thinking and Ability of 4. Consumer Research

The thinking and ability of consumer research are not innate, but need to be cultivated and improved through systematic learning and practice. There are four main ways to cultivate the thinking and ability of consumer research:

1. Learn the theoretical knowledge of consumer behavior. The theoretical knowledge of consumer behavior is the basis of the thinking and ability of consumer research, which can provide researchers with the basic concepts, principles, models and frameworks of consumer behavior, as well as knowledge and methods of related disciplines and fields of consumer behavior. Researchers should constantly learn and update the theoretical knowledge of consumer behavior by reading relevant books, periodicals, reports and other documents on consumer behavior, as well as participating in relevant courses, lectures, seminars and other activities on consumer behavior.

2. Observe and analyze actual cases of consumer behavior. The actual case of consumer behavior is the practice of the thinking and ability of consumer research, which can provide the researcher with information on the specific performance of consumer behavior, influencing factors, solutions and effect evaluation, as well as the experience and lessons of the success and failure of consumer behavior. Researchers should continuously observe and analyze actual cases of consumer behavior by observing and analyzing their own and others' consumer behavior, as well as collecting and studying relevant cases of consumer behavior of other companies and institutions.

3. Participate in and implement consumer research projects. The project of consumer research is the test of the thinking and ability of consumer research, which can provide the researcher with the specific objectives, process, methods and results of consumer research, as well as the challenges and opportunities of consumer research. Investigator should continuously participate in and implement consumer research projects by participating in and implementing their own or others' consumer research related projects.

4. Feedback and improve consumer research thinking and ability. The thinking and ability of consumer research is the continuous improvement of consumer research. It can provide researchers with information on the advantages and disadvantages, problems and improvements, evaluations and suggestions of consumer research, as well as the learning and development of consumer research. The researcher should continuously feedback and improve the thinking and ability of consumer research through feedback and improvement of their own or others' relevant thinking and ability of consumer research.

The cultivation of consumer research thinking and ability is not a one-time, but needs to be cultivated and improved through continuous learning and practice. The thinking and ability of consumer research is the core competitiveness of consumer research, which can bring more professional recognition and market opportunities for researchers, as well as more market insight and value creation for enterprises.

The Value and Significance of 5. Consumer Research Thinking and Ability

The thinking and ability of consumer research is not only valuable and meaningful to the researcher itself, but also valuable and meaningful to the enterprise and society. The value and significance of consumer research thinking and ability mainly have the following four kinds:

1. Improve the quality and effectiveness of consumer research. The thinking and ability of consumer research can help researchers to conduct consumer research more scientifically, objectively, innovatively and critically, so as to improve the quality and effect of consumer research. The improvement of the quality and effect of consumer research can bring higher professional level and reputation for researchers, as well as more accurate market information and more effective market strategies for enterprises.

2. Expand the field and scope of consumer research. The thinking and ability of consumer research can help researchers to collect and integrate consumer-related data and information more widely, so as to expand the field and scope of consumer research. The expansion of the field and scope of consumer research can bring more learning and development opportunities for researchers, as well as more market opportunities and value creation for enterprises.

3. Innovative consumer research methods and tools. The thinking and ability of consumer research can help researchers to design and evaluate consumer-related problems and solutions more innovatively, so as to innovate the methods and tools of consumer research. The innovation of consumer research methods and tools can bring more competitive advantages and market demand for researchers, as well as more market differentiation and competitiveness for enterprises.

4. Contribute to the social and cultural value of consumer research. The thinking and ability of consumer research can help researchers understand and evaluate the social and cultural significance of consumer behavior more deeply, thus contributing to the social and cultural value of consumer research. The contribution of social and cultural value of consumer research can bring more social responsibility and civic awareness to researchers, as well as more social trust and social impact for enterprises.

The thinking and ability of consumer research is the soul and core of consumer research, which can bring unlimited possibilities and value to researchers, enterprises and society. The cultivation and promotion of the thinking and ability of consumer research is the eternal theme and goal of consumer research.

The Service Case of 6. Shangpu Consulting Company

Shangpu Consulting Company is a professional consumer research consulting company. It has a rich experience and high-level consumer research team to provide high-quality consumer research services for customers in all walks of life. The service cases of Shangpu Consulting Company cover all aspects of consumer research, such as consumer demand analysis, consumer satisfaction evaluation, consumer loyalty improvement, consumer behavior change, etc. The following are some of the service cases of Champ Consulting:

Consumer demand analysis of a car brand. Shangpu Consulting Company conducted a consumer demand analysis for a certain automobile brand. Through the use of problem-oriented thinking mode and inductive thinking method, in-depth interviews, focus groups, questionnaires and other research methods were used to collect consumers' views on automobiles. The needs and preferences of the function, performance, appearance, price, etc., as well as consumers' cognition and attitude towards the car brand. According to the research results, Shangpu consulting company has put forward market segmentation strategies for different consumer groups, as well as product positioning and marketing strategies for different market segments, which helps the automobile brand increase its market share and competitiveness.

Consumer satisfaction measurement of a hotel chain. Shangpu Consulting Company conducted a consumer satisfaction evaluation for a hotel chain. Through the use of theoretical guidance and deductive reasoning, the service quality model (SERVQUAL) and online review analysis and other research methods, the consumer's expectations and perceptions of the hotel's service quality, as well as the overall satisfaction and loyalty of consumers to the hotel were measured. According to the research results, Shangpu Consulting Company proposed improvement measures for different service quality dimensions for the hotel chain, as well as loyalty promotion strategies for different types of consumers, which helped the hotel chain to improve consumer satisfaction and loyalty.

consumer loyalty of a cosmetic brand. Shangpu Consulting Company has promoted consumer loyalty for a cosmetics brand. Through the use of innovation-driven thinking mode and comparative analysis thinking method, KANO model and competition analysis and other research methods, it has found the potential demand and unmet demand of consumers for cosmetics, as well as the competitive advantages and disadvantages of consumers for cosmetics brands. According to the research results, Shangpu Consulting Company proposed product innovation and service innovation for the cosmetics brand according to different consumer needs, as well as brand differentiation and brand alliance for different competitive environments, which helped the cosmetics brand improve consumers' loyalty and market share.

Consumer behavior change in a public interest organization. Shangpu Consulting Company has carried out consumer behavior change for a public welfare organization. Through the use of critical reflection thinking mode and logical deduction thinking method, social identity theory and behavior change model and other research methods, this paper analyzes consumers' values, lifestyle, consumption culture and consumption influence on public welfare undertakings, as well as consumers' behavior and motivation for public welfare undertakings. According to the research results, Shangpu consulting company has put forward behavior change strategies for different types of consumers, as well as behavior incentives and behavior support for different stages of behavior change, which helps the public welfare organization to change the behavior and attitude of consumers, and improve the public welfare awareness and participation of consumers.

The service case of Shangpu Consulting Company shows the application and value of the thinking and ability of consumer research, and also proves the professional level and service quality of Shangpu Consulting Company. Champu Consulting looks forward to working with more customers to provide them with better consumer research services.