1. Consumer Insights: Insight into Consumer Needs, Motivations, and Values

Consumer insight is the core of consumer research, which refers to the in-depth understanding and insight into consumers' needs, motivations, values, attitudes, behaviors and feelings. Consumer insight is not only to collect and describe the performance layer data of consumers, but also to mine the internal layer data of consumers, reveal the true thoughts and feelings of consumers, discover the potential needs and pain points of consumers, and predict the future behavior and trends of consumers.

The importance of consumer insight is that it can help enterprises to better meet the needs of consumers, create more valuable products and services, improve consumer loyalty and satisfaction, and enhance the competitiveness and profitability of enterprises. Consumer insights can also help companies innovate and break through, discover new market opportunities, open up new consumer scenarios, create new brand images, and establish new consumer relationships.

Leading-edge topics for consumer insights include:

How to use big data, artificial intelligence, neuroscience and other new technologies to improve the efficiency and accuracy of consumer insight, and realize the automation, real-time and dynamic of consumer insight.

How to combine the social, cultural, psychological, emotional and other multi-dimensional factors of consumers to construct a comprehensive portrait of consumers, revealing the diversification, individualization and complexity of consumers.

How to design and select appropriate consumer insight methods according to the different stages, scenarios and purposes of consumers, such as observation, interview, experimental, questionnaire, focus group, scenario simulation, story, game, etc.

How to translate consumer insights into practical business actions, such as product development, marketing, customer service, brand management, etc., to maximize the value of consumer insights.

As one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China, Shangpu Consulting has rich consumer research experience and professional capabilities, and provides enterprises with a full range of consumer insight services. Shangpu's consumer insight services cover industry research, market segmentation and user behavior research, channel model research, competitor research, market entry research, consumer research, investment decision evaluation and other segmented consulting services.

Examples of Champ Consulting's consumer insight services include:

For an internationally renowned infant milk powder brand, it provides consumer insight services in the Chinese market, including consumer demand analysis, consumer behavior analysis, consumer values analysis, consumer satisfaction analysis, consumer loyalty analysis, etc., to help the brand Optimize product design, formulate marketing strategies, increase market share and brand influence.

For a leading e-commerce platform in China, it provides consumer insight services, including consumer portrait, consumer journey, consumer experience, consumer contact, etc., to help the platform improve user operation effect, increase user stickiness, improve user conversion rate and retention rate.

Provide consumer insight services for an emerging shared bicycle brand, including consumer demand forecasting, consumer behavior trends, consumer scenario analysis, consumer satisfaction evaluation, etc., to help the brand explore new market opportunities and develop new consumption Scenarios, create a new brand image, and establish new consumer relationships.

2. Data Analytics: Using Data to Drive Decisions and Actions in Consumer Research

Data analysis is an important tool for consumer research, which refers to the use of statistics, mathematics, computer science and other methods to process, analyze, interpret and display the collected consumer data, so as to obtain valuable information andConclusion. Data analysis can help companies extract useful knowledge from massive consumer data, discover consumer patterns and patterns, and support consumer research decisions and actions.

The importance of data analysis is that it can help companies improve the efficiency and effectiveness of consumer research, reduce the cost and risk of consumer research, and enhance the credibility and persuasiveness of consumer research. Data analysis can also help enterprises to innovate and optimize, optimize the process and methods of consumer research, and create new value and significance of consumer research.

Cutting-edge topics in data analysis include:

How to use cloud computing, big data, artificial intelligence and other new technologies to realize the rapid collection, storage, processing, analysis and visualization of consumer data, and improve the speed and quality of data analysis.

How to use machine learning, deep learning, natural language processing and other new methods to realize intelligent mining, modeling, prediction and recommend of consumer data, and improve the intelligence and accuracy of data analysis.

How to use new channels such as social media, Internet of Things, and mobile Internet to achieve multiple acquisition, integration, interaction and application of consumer data, and improve the breadth and depth of data analysis.

How to use new norms such as data ethics, data security, and data governance to achieve the legal use, protection and management of consumer data, and improve the compliance and reliability of data analysis.

As one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China, Shangpu Consulting has strong data analysis capabilities and resources to provide enterprises with comprehensive data analysis services. The data analysis services of Shangpu Consulting cover data collection, data cleaning, data integration, data mining, data modeling, data visualization, data reporting and other sub-consulting services.

Examples of Champ Consulting's data analytics services include:

For an internationally renowned automotive brand, provide data analysis services for the Chinese market, including market size, market share, market growth, market competition, market segmentation, market forecasting, etc., to help the brand formulate market strategy, optimize product portfolio, and improve market performance.

For a leading online education platform in China, it provides data analysis services, including user portrait, user behavior, user satisfaction, user retention rate, user conversion rate, user life cycle value, etc., to help the platform improve user operation effect, increase user stickiness and increase user income.

For an emerging shared economy brand, provide data analysis services, including supply and demand analysis, pricing analysis, revenue analysis, risk analysis, optimization analysis, strategy analysis, etc., to help the brand optimize its operating model, improve operational efficiency and reduce operating costs.

3. technology applications: using new technologies to improve the efficiency and effectiveness of consumer research

Technology application is an important support for consumer research. It refers to the use of new technologies such as the Internet, mobile Internet, Internet of Things, artificial intelligence, blockchain, virtual reality, augmented reality, etc., to improve and innovate consumer research processes, methods, tools and platforms, Improve the efficiency and effectiveness of consumer research. Technology applications can help companies break through the time, space, cost, quality and other restrictions of consumer research, and achieve fast, convenient, accurate, comprehensive and interesting consumer research.

The importance of technology application is that it can help enterprises adapt to changes in consumer behavior and preferences, meet new needs and expectations of consumers, enhance consumer participation and experience, and enhance consumer trust and loyalty. Technology application can also help enterprises to innovate and lead, open up new fields, new directions, new forms and new models of consumer research, and create new advantages and new values of consumer research.

Cutting-edge topics in technology applications include:

How to use the Internet and mobile Internet to realize the online, mobile and social of consumer research, expand the coverage of consumer research, improve the response speed of consumer research, and increase the interaction and sharing of consumer research.

How to use the Internet of Things and artificial intelligence to achieve intelligent, real-time and dynamic consumer research, collect consumer multidimensional data, analyze consumer insights, and predict consumer future behavior and trends.

How to use blockchain and virtual reality/augmented reality to realize the security, immersion and innovation of consumer research, protect consumers' data privacy, improve consumers' experience, and create new needs and new scenes for consumers.

As one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China, Shangpu Consulting has advanced technology application capabilities and resources to provide enterprises with efficient technology application services. The technical application services of Shangpu Consulting include online research platform, mobile research application, intelligent research system, block chain research platform, virtual reality/augmented reality research tools and other sub-consulting services.

Examples of technology application services provided by Champ Consulting include:

For an internationally renowned FMCG brand, provide online research platform services, including online questionnaire design, online questionnaire release, online questionnaire recovery, online questionnaire analysis, online questionnaire report, etc., to help the brand quickly, conveniently and accurately understand consumer demand, satisfaction, loyalty, etc.

For a leading domestic catering brand, it provides mobile research application services, including mobile questionnaire design, mobile questionnaire push, mobile questionnaire filling, mobile questionnaire reward, mobile questionnaire analysis, etc., to help the brand use consumers' mobile devices to realize mobile, social and interactive consumer research.

For an emerging smart home brand, it provides intelligent research system services, including Internet of Things data collection, artificial intelligence data analysis, artificial intelligence data prediction, artificial intelligence data recommend, etc., to help the brand use consumers' intelligent devices to realize intelligent, real-time and dynamic consumer research.

4. Research Methods: Using New Methods to Improve the Quality and Effectiveness of Consumer Research

Research method is an important part of consumer research, which refers to the use of scientific principles, rules and steps to systematically observe, describe, analyze and explain consumers, so as to obtain valuableConclusionand recommendations. Research methods can help companies understand consumer needs, motivations, values, attitudes, behaviors and feelings from different perspectives, levels and dimensions, and support the goals and objectives of consumer research.

The importance of research methods is that it can help companies improve the quality and effectiveness of consumer research, increase the credibility and persuasiveness of consumer research, reduce the deviation and error of consumer research, and improve the effectiveness and practicality of consumer research. Research methods can also help enterprises to innovate and optimize, optimize the process and methods of consumer research, and create new value and significance of consumer research.

Topics at the forefront of research methods include:

How to choose appropriate research methods, such as qualitative research, quantitative research, mixed research, etc., according to the purpose, object, content and scope of consumer research, to improve the adaptability and flexibility of research methods.

How to combine the consumer's social, cultural, psychological, emotional and other multi-dimensional factors, choose the appropriate research methods, such as observation, interview, experimental method, questionnaire, focus group method, scenario simulation method, story method, game method, etc., to improve the comprehensiveness and depth of research methods.

How to use new technologies, new tools and new platforms to innovate and optimize research methods, such as online research, mobile research, intelligent research, blockchain research, virtual reality/augmented reality research, etc., to improve the efficiency and effectiveness of research methods.

How to develop and implement research action plans based on research results and recommendations, such as product development, marketing, customer service, brand management, etc., to improve the effectiveness and practicality of research methods.

As one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China, Shangpu Consulting has rich experience in research methods and professional capabilities, and provides enterprises with a variety of research method services. Shangpu Consulting's research method services cover qualitative research, quantitative research, mixed research, observation, interview, experimental, questionnaire, focus group, scenario simulation, story, game and other sub-consulting services.

Examples of Champ Consulting's research methodology services include:

Provide qualitative research services for an internationally renowned cosmetics brand, including in-depth interviews, focus groups, scenario simulations, etc., to help the brand understand consumers' needs, motivations, values, attitudes, behaviors and feelings, and discover consumers' potential needs And pain points, predict the future behavior and trends of consumers.

For a leading domestic financial service platform, provide quantitative research services, including online questionnaires, telephone interviews, email surveys, etc., to help the platform quickly, conveniently and accurately collect consumer data, analyze consumer laws and patterns, and support consumer research decisions and actions.

Provide mixed research services for an emerging health food brand, including the combination of qualitative research and quantitative research, to help the brand understand consumers' needs, motivations, values, attitudes, behaviors and feelings from different angles, levels and dimensions, and provide comprehensive and in-depth consumer research.Conclusionand recommendations.

5. sustainability: Using consumer research to promote corporate social responsibility and environmental friendliness

Sustainable development is an important goal of consumer research, which refers to the development of meeting the needs of contemporary people without harming the needs of future generations. Sustainable development includes economic, social and environmental aspects, which requires enterprises to consider social responsibility and environmental friendliness while pursuing economic interests, so as to realize the long-term development of enterprises and the harmonious development of society. Consumer research can help companies understand consumers' sustainable development needs and expectations, formulate and implement sustainable development strategies, and enhance their social image and competitiveness.

The importance of sustainable development lies in that it can help enterprises adapt to the changes of society and environment, meet the new needs and expectations of consumers, enhance the trust and loyalty of consumers, and enhance the brand value and market share of enterprises. Sustainable development can also help enterprises to innovate and lead, open up new fields, new directions, new forms and new models of sustainable development, and create new advantages and new values of sustainable development.

Sustainability topics include:

How to use consumer research to understand consumers' sustainable development needs and expectations, such as health, safety, fairness, transparency, environmental protection, energy conservation, emission reduction, recycling, etc., to help companies optimize product design, formulate marketing strategies, and improve customer satisfaction.

How to use consumer research to understand consumers' sustainable development behaviors and trends, such as green consumption, social consumption, shared consumption, circular consumption, digital consumption, etc., to help companies explore new market opportunities, open up new consumption scenarios, and create new Brand image, establish new consumer relationships.

How to use consumer research to understand the impact and evaluation of consumers' sustainable development, such as consumers' cognition, attitude, behavior and feelings of corporate social responsibility and environmental friendliness, to help enterprises evaluate and improve the effect and value of sustainable development.

How to use consumer research to promote consumers' awareness and participation in sustainable development, such as through consumer education, consumer communication, consumer incentives, consumer cooperation, etc., to help companies cultivate and expand sustainable consumer groups and markets.

As one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China, Shangpu Consulting has rich sustainable development experience and professional capabilities, and provides comprehensive sustainable development services for enterprises. The sustainable development services of Shangpu Consulting cover sustainable development strategic planning, sustainable development market research, sustainable development product research and development, sustainable development marketing strategy, sustainable development effect evaluation and other segmented consulting services.

Examples of Champ's sustainability services include:

For an internationally renowned clothing brand, it provides sustainable development strategic planning services, including sustainable development vision, mission, goals, actions and indicators, etc., to help the brand establish the core competitiveness and social image of sustainable development.

Provide sustainable development market research services for a leading domestic food brand, including sustainable development market demand, market segmentation, market growth, market competition, market forecast, etc., to help the brand understand sustainable development market opportunities and market trends.

For an emerging clean energy brand, provide sustainable product development services, including sustainable product design, product testing, product optimization, product promotion, etc., to help the brand develop sustainable products and improve product performance and quality.

For an internationally renowned hotel group, we provide sustainable development marketing strategy services, including sustainable development marketing objectives, marketing mix, marketing communication, marketing evaluation, etc., to help the group implement sustainable development marketing activities and enhance brand awareness and reputation.

For a leading environmental protection organization in China, it provides sustainable development effect evaluation services, including sustainable development effect indicators, effect measurement, effect analysis, effect improvement, etc., to help the organization evaluate and improve the effect and value of sustainable development.