Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

400-969-2866

Principles and methods of consumer research: experts summarize the four main points of consumer research

2024-07-18 16:48:25  来源:尚普咨询  浏览量:0

一、确定调研目的和对象

消费者调研的第一步是明确调研的目的和对象。调研的目的是指调研的具体目标,例如了解消费者的购买动机、评价产品的优缺点、测试新产品的市场反应等。调研的对象是指调研的目标群体,例如产品的潜在用户、现有用户、竞争对手的用户等。确定调研的目的和对象,可以帮助企业聚焦调研的重点,避免无效的信息收集,提高调研的效率和效果。

例如,尚普咨询公司曾为一家汽车制造商进行消费者调研,旨在了解消费者对于新推出的电动汽车的认知和态度,以及影响他们购买决策的因素。尚普咨询公司通过市场分析,确定了调研的对象为城市中高收入的年轻人,因为他们是电动汽车的主要潜在用户,也是汽车市场的重要细分市场。

2. selection of appropriate research methods

消费者调研的第二步是选择合适的调研方法。调研方法主要分为定量调研和定性调研两大类。定量调研是指通过数学和统计的方法,对大量的数据进行分析,得出具有代表性和可信度的Conclusion。定量调研的常用方法有问卷调查、实验法、观察法等。定性调研是指通过非数学的方法,对少量的数据进行深入的解释,得出具有内涵和启发性的Conclusion。定性调研的常用方法有访谈法、焦点小组法、案例分析法等。选择调研方法时,要根据调研的目的和对象,以及可用的资源和时间,综合考虑方法的优缺点,选择最适合的方法,或者采用多种方法相结合的方式,以提高调研的质量和有效性。

例如,尚普咨询公司为汽车制造商进行消费者调研时,采用了定量和定性相结合的方法。首先,尚普咨询公司通过网络问卷调查,收集了1000份有效样本,对消费者的基本信息、购车意愿、购车因素等进行了定量分析,得出了一些具有普遍性和客观性的Conclusion。然后,尚普咨询公司通过电话访谈和焦点小组讨论,对部分样本进行了定性分析,深入了解了消费者对于电动汽车的看法、感受、期望等,得出了一些具有细节和个性的Conclusion

三、设计有效的调研问卷

消费者调研的第三步是设计有效的调研问卷。调研问卷是指用于收集消费者信息的一种工具,它包括一系列的问题和选项,以及一些指导性的说明。设计调研问卷时,要注意以下几个方面:一是要符合调研的目的和对象,即问卷的内容要与调研的目标和群体相关,避免无关或重复的问题;二是要遵循问卷的原则和规范,即问卷的结构要清晰,问题的表述要准确,选项的设置要合理,长度的控制要适当,格式的设计要美观;三是要进行问卷的测试和修改,即在正式发放问卷之前,要对问卷进行试用和评估,根据反馈意见进行必要的修改,以提高问卷的可靠性和有效性。

例如,尚普咨询公司为汽车制造商设计的网络问卷,包括以下几个部分:一是问卷的介绍,说明问卷的目的、对象、方法、时间、奖励等;二是消费者的基本信息,包括性别、年龄、收入、职业、教育等;三是消费者的购车意愿,包括是否有购买电动汽车的计划、计划购买的时间、预算等;四是消费者的购车因素,包括对电动汽车的认知、态度、偏好、需求等;五是问卷的结束,感谢消费者的参与,提供联系方式,邀请消费者提出建议或意见。尚普咨询公司在设计问卷时,参考了相关的文献和案例,使用了一些标准的量表和指标,同时也根据客户的特点和要求,增加了一些定制化的问题和选项。尚普咨询公司在正式发放问卷之前,邀请了一些专家和消费者进行了问卷的测试和评价,根据他们的反馈,对问卷进行了一些修改和优化。

四、分析和利用调研结果

消费者调研的第四步是分析和利用调研结果。调研结果是指通过调研方法收集到的消费者信息,它可以是定量的数据,也可以是定性的描述。分析调研结果是指通过运用一些分析技术,对调研结果进行整理、归纳、比较、解释、评价等,从中提炼出有价值的信息和知识。利用调研结果是指根据分析得到的信息和知识,为企业的市场决策提供依据和建议,帮助企业制定或改进产品、价格、渠道、促销等策略,提高市场竞争力和盈利能力。

例如,尚普咨询公司为汽车制造商分析和利用消费者调研结果时,采用了以下几个步骤:一是对调研结果进行数据清洗,删除无效或异常的样本,保证数据的质量;二是对调研结果进行数据描述,使用一些描述性的统计方法,对数据的分布、集中、离散等进行概括,得出一些基本的统计量和图表;三是对调研结果进行数据推断,使用一些推断性的统计方法,对数据的关系、差异、影响等进行检验,得出一些具有显著性和因果性的Conclusion;四是对调研结果进行数据解释,使用一些解释性的分析方法,对数据的含义、原因、后果等进行阐述,得出一些具有深度和价值的Conclusion;五是对调研结果进行数据利用,根据分析得到的Conclusion,为客户提供一份详尽的报告,包括调研的背景、目的、方法、结果、建议等,同时也为客户提供一些具体的策略和方案,帮助客户提升电动汽车的市场表现和竞争力。

Conclusion

消费者调研是一种有效的市场营销工具,它可以帮助企业了解和满足消费者的需求,提高产品的质量和销量,增强品牌的影响力和忠诚度。消费者调研的过程包括确定调研目的和对象,选择合适的调研方法,设计有效的调研问卷,分析和利用调研结果四个要点,每个要点都有其原则和技巧,需要企业和咨询公司共同注意和掌握。尚普咨询公司是一家专业的市场咨询公司,它拥有丰富的消费者调研经验和能力,为客户提供了高质量的消费者调研服务,帮助客户在激烈的市场竞争中取得优势和成功。




User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation
  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

  • On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!

  • On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:
Research Module research content
Market research Industry status market capacity Product Application channel mode Supply chain market competition Market Consulting
Competitor Research Enterprise background Enterprise Finance Sales Data Market Strategy Production Equipment Supply Procurement Technology R & D
warehousing logistics channel construction Human Resources Enterprise Strategy      
User Research Consumer Survey consumption behavior attitude Publicity/Promotion Product Service Brand Research consumer characteristics
satisfaction survey Employee satisfaction user satisfaction        
Market Entry Advisory Macro Industry Research competitive enterprise research Downstream User Research Channel Research Due Diligence Return on Investment
Floor module Landing implementation recommendations Long-term cooperation        
Business investment due diligence Target industry market investment value due diligence Industry Benchmarking Enterprise Research Target Enterprise Credit Assessment Report Project investment due diligence    
industry planning Market research market access development strategy investment location Acquisition and integration IPO Fundraising
Credit Report Basic information Major Events Production/Operation Network enterprise scale Operating strength Financial strength Legal risk
Future business prediction Overall credit rating cooperative risk warning        
Brand/Sales Proof Market Share Proof Market Share Proof Proof of brand strength Industry Proof Specialized new proof Proof of sales strength Proof of technological leadership
National/Global Status Certificate            
Service advantages
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise
  • Focus on production and research

    15 Year

    Champ Consulting has been established for 15 years.

    48 Intellectual Property Rights

    Independent methodology

    80% of the information comes from first-hand research.

  • massive data

    118 Billionth

    Self-built database 11.8 billion

    Covering 1978 industries in China

    0.1 billion new data per year

    Industry Big Data Platform

  • Research Team

    118 +

    Have a 300 team of professional consultants

    Practical operation and management experience of top enterprises

    88% of members have international PMP certificates

  • Intellectual Property

    48 Item

    Independent methodology

    48 independent intellectual property rights

    high-tech enterprise

    Industry Big Data Platform

Customer Evaluation
More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

For detailed cases, please contact the consultant.

400-969-2866

One-to-one service for free consultants

Please leave your phone number and one of our consultants will contact you directly within 10 minutes (working hours).