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Champ Consulting: How to discover market opportunities through consumer research

2024-07-18 16:48:30 Source: Champ Consulting Visits:0

The Importance and Role of 1. Consumer Research

Consumers are the core of the market, and understanding consumers is the key to the success of enterprises. With the change of the market and the intensification of competition, the needs and behaviors of consumers are constantly changing. Enterprises need to collect and analyze the information of consumers in time to adapt to the changes of the market, meet the needs of consumers, improve the satisfaction and loyalty of consumers, so as to gain the advantage of the market.

Consumer research is a method of collecting and analyzing consumer information that can help companies achieve the following goals:

Understand the size, structure, distribution and potential of the market, and determine the target market and target consumers;

Understand consumer needs, preferences, behaviors and attitudes, identify consumer pain points and demand gaps, and create and provide valuable products and services;

Understand the consumer's purchasing process and decision-making factors to optimize product pricing, distribution, promotion and communication strategies;

Understand consumer satisfaction and loyalty, evaluate the quality and effectiveness of products and services, and improve the performance and experience of products and services;

Understand consumer opinions and suggestions, collect consumer feedback and evaluation, and enhance consumer participation and interaction;

Understand market trends and changes, anticipate changes in consumer needs and behavior, and identify and seize market opportunities and challenges.

Consumer research can use different methods and techniques, such as questionnaires, interviews, observations, experiments, focus groups, neuromarketing, etc., according to different purposes and situations, choose appropriate methods and techniques, design reasonable research programs, collect effective data, conduct scientific analysis, and draw usefulConclusionand recommendations.

2. Shangpu Consulting's professional ability and service cases in consumer research

Shangpu Consulting is an internationally renowned management consulting company, founded in 1973, headquartered in Boston, USA, with global business covering strategy, marketing, organization, operation, digital, change and other fields, serving customers in all walks of life, including consumer goods, retail, finance, medical, energy, manufacturing, technology, government, etc.

Shangpu Consulting has rich consumer research experience and professional consumer research team, which can provide customers with customized consumer research programs and in-depth consumer insights to help customers grasp market opportunities and enhance market competitiveness. The following are some service cases of Champ Consulting in consumer research:

I conducted a consumer survey for the Chinese market for a leading global cosmetics company, collected more than 10000 consumer data through questionnaires, interviews and neural marketing, analyzed consumer needs, preferences, behaviors and attitudes, revealed consumer purchase motives and decision-making factors, and found consumer demand gaps and market opportunities, provide customers with products and market strategies for different consumer groups, helping customers increase market share and brand influence.

A consumer survey on user experience was conducted for a well-known e-commerce platform in China. Through observation, experiment, focus group and other methods, a large amount of user data was collected, the user's use process and experience were analyzed, the function and performance of the platform were evaluated, the pain points and dissatisfaction of users were found, and improvement and optimization suggestions for different links and scenarios were provided for customers, help customers improve user satisfaction and loyalty.

A consumer survey on market competition was conducted for a new bicycle sharing company. Through questionnaire survey, interview and observation, a large number of data of consumers and competitors were collected, the needs, preferences, behaviors and attitudes of consumers were analyzed, the advantages and disadvantages of competitors were evaluated, the market trends and changes were found, and the market strategies for different cities and regions were provided for customers, help customers seize market opportunities and enhance market competitiveness.

Consulting Services

economic database

Brand Rankings

User evaluation

Shangpu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

Shangpu Consulting In the field of consulting, we can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

15 years of Shangpu consulting

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise