1. understand the real needs and pain points of consumers

Consumers are the lifeline of an enterprise, and understanding the real needs and pain points of consumers is the key to the success of an enterprise. Consumer research can help companies understand consumers' psychology, motivation, expectations and confusion, so as to better meet their needs, solve their problems, create value, and win trust.

For example, Shangpu Consulting conducted consumer research for an automobile manufacturer and found that consumers have high requirements for the safety, comfort, energy efficiency and intelligence of cars, but they do not have much preference for the appearance, color and brand of cars. Based on these findings, Champ Consulting recommends that automakers focus on the performance and function of the car, rather than the appearance and brand, in product development and marketing, thereby increasing consumers' willingness to buy and satisfaction.

2. optimize the design and functionality of products and services

Consumer research can help companies evaluate and improve the design and function of products and services to make them more in line with consumer needs and preferences, improve the quality and efficiency of products and services, reduce costs and risks, and increase market competitiveness.

For example, Champ Consulting conducted consumer research for a restaurant chain and found that consumers have different expectations and evaluations of the taste, hygiene, service and price of food, and different regions and people have different preferences and habits. Based on these findings, Champ Consulting suggests that restaurant chains should differentiate and personalize the design and function of products and services, and provide different dishes, environments, services and prices according to different markets and target groups, so as to meet the diversified and personalized needs of consumers and improve consumers' loyalty and reputation.

3. increase consumer loyalty and satisfaction

Consumer research can help companies establish and maintain long-term and stable relationships with consumers, enhance consumer loyalty and satisfaction, increase consumer repeat purchases and recommend, reduce customer churn and complaints, and improve corporate brand image and Reputation.

For example, Shangpu Consulting once conducted consumer research for an e-commerce platform and found that consumers have high recognition of the convenience, selectivity, price and safety of e-commerce, but they have certain dissatisfaction with the after-sales service, logistics speed and commodity quality of e-commerce. Based on these findings, Shangpu Consulting suggests that the e-commerce platform not only improves the shopping experience of consumers, but also strengthens the supervision and guarantee of consumers' after-sales service, logistics speed and product quality, so as to improve consumers' trust and satisfaction. Increase consumer loyalty and recommend.

4. identify new market opportunities and potential customers

Consumer research can help companies identify new market opportunities and potential customers, expand market share, and increase revenue and profits. Consumer research can help companies understand market trends and changes, identify new needs and new problems of consumers, discover unmet needs and potential needs of consumers, create new products and services, and develop new markets and customers.

For example, Shangpu Consulting conducted consumer research for a travel company and found that consumers' needs and preferences for travel have changed greatly, from traditional sightseeing tours to diversified directions such as experience tours, theme tours, and customized tours. And consumers have more autonomy and flexibility in the time, place, method and content of travel. Based on these findings, Shangpu Consulting recommends that travel companies work hard on the innovation and diversification of products and services, and provide more new travel products and services such as experience tours, theme tours, and customized tours to meet the new needs and new needs of consumers. Problem, attract more new customers and new markets.

5. enhance competitive advantage and innovation ability

Consumer research can help companies enhance their competitive advantage and innovation capabilities, seize market opportunities, and win market leadership. Consumer research can help companies understand the strengths and weaknesses of competitors, find out their own strengths and weaknesses, formulate effective competitive strategies, and improve their core competitiveness. Consumer research can also help companies stimulate innovative thinking, encourage innovative behavior, cultivate innovative culture, and improve innovation capabilities.

For example, Shangpu Consulting conducted consumer research for a cosmetics company and found that consumers' needs and preferences for cosmetics are very different, and consumers have high safety, naturalness, effectiveness and individuality of cosmetics. However, cosmetic products and services on the market often cannot meet these requirements of consumers. Based on these findings, Shangpu Consulting recommends that cosmetics companies innovate and improve the safety, naturalness, effectiveness and individuality of products and services, and provide more cosmetic products and services that meet consumer needs and preferences, so as to gain More competitive advantage and innovation capabilities.

Conclusion

Consumer research is an effective market research method, which can help enterprises understand and meet the needs of consumers, optimize and innovate products and services, enhance and maintain consumer loyalty and satisfaction, discover and develop new markets and customers, enhance and maintain competitive advantage and innovation ability. Shangpu consulting is a professional consumer research service provider. It has rich experience and professional team, which can provide customized consumer research solutions for enterprises in all walks of life, help them realize the five benefits of consumer research, and improve the performance and development of enterprises.