Shangpu Consulting: Necessary Conditions and Advantages of National Manufacturing Individual Champion Proof-Shangpu Consulting Company

Your location:Home Page > About Us > Expert opinion > Consumer Research > Yoon Hong Eun >

The significance and role of consumer research: experts explain the value of consumer research to enterprises

2024-07-18 16:48:39 Source: Champ Consulting Visits:0

消费者是市场的主体，是企业的核心利益相关者，是产品和服务的最终使用者。了解消费者，是企业进行市场营销的基础和核心，是企业实现市场目标的前提和保障。消费者调研，就是通过收集、分析和解释消费者相关的信息，以了解消费者的需求、偏好、行为、满意度等方面，从而为企业提供决策支持的一种市场调研活动。消费者调研是市场调研的重要组成部分，也是市场营销的基础工具。

消费者调研的分类

根据不同的目的和内容，消费者调研可以分为以下几种类型：

需求调研（Need Research）：通过了解消费者的需求层次、需求结构、需求动因等，确定潜在的市场机会和目标市场，为产品开发和创新提供依据。

偏好调研（Preference Research）：通过了解消费者对产品或服务的偏好程度、偏好因素、偏好模式等，确定产品或服务的差异化优势和定位策略，为产品设计和营销策略提供依据。

行为调研（Behavior Research）：通过了解消费者的购买行为、使用行为、重复购买行为等，确定产品或服务的市场份额、忠诚度、生命周期等，为产品管理和客户关系管理提供依据。

满意度调研（Satisfaction Research）：通过了解消费者对产品或服务的满意程度、满意因素、满意影响等，确定产品或服务的质量水平和改进方向，为产品改进和服务提升提供依据。

Methods of consumer research

根据不同的数据来源和数据类型，消费者调研可以采用以下几种方法：

问卷调查（Questionnaire Survey）：通过设计并发放问卷，收集并分析消费者的主观意见和反馈，获取定量化的数据和结果。问卷调查可以采用线下或线上的方式进行，适用于大样本和广覆盖的情况。

访谈访查（Interview Survey）：通过与消费者进行面对面或电话的交流，收集并分析消费者的深层次的看法和感受，获取定性化的数据和结果。访谈访查可以采用个别访谈或小组访谈的方式进行，适用于小样本和深入探索的情况。

观察研究（Observation Research）：通过观察和记录消费者的实际行为和反应，收集并分析消费者的客观事实和现象，获取直观化的数据和结果。观察研究可以采用自然观察或实验观察的方式进行，适用于难以问卷或访谈的情况。

The process of consumer research

一般来说，消费者调研需要遵循以下几个步骤：

确定调研目标（Define Research Objectives）：明确调研的主题、范围、内容和期望的结果，为后续的调研设计提供指导。

设计调研方案（Design Research Plan）：选择合适的调研类型、方法、样本、工具和指标，为后续的数据收集提供方案。

收集调研数据（Collect Research Data）：按照方案执行问卷发放、访谈安排、观察记录等操作，为后续的数据分析提供数据。

分析调研结果（Analyze Research Results）：运用统计分析、内容分析、结构方程等方法，对收集到的数据进行加工、整理和解释，为后续的报告撰写提供结果。

撰写调研报告（Write Research Report）：根据分析结果，撰写包含背景、目标、方法、结果、Conclusion和建议等内容的报告，为后续的决策支持提供报告。

消费者调研的案例

为了更好地说明消费者调研的价值和意义，以下是尚普咨询公司服务客户的一些具体案例：

案例一：某知名家电品牌委托尚普咨询公司进行空气净化器市场需求与偏好调研。尚普咨询公司采用问卷调查和访谈访查相结合的方法，对目标市场的潜在消费者进行了深入的调研，了解了消费者对空气净化器的需求层次、偏好因素、购买动机、使用习惯等方面。通过数据分析，尚普咨询公司为客户提供了以下结果和建议：

空气净化器市场需求较大，但消费者对产品性能、功能、价格等方面有较高的要求。

消费者对空气净化器的偏好因素主要有净化效果、噪音、外观、品牌等，其中净化效果是最重要的。

消费者购买空气净化器的主要动机是为了改善家庭的空气质量，提高健康水平，同时也受到环境污染、疫情防控等因素的影响。

消费者使用空气净化器的习惯不尽相同，有的经常使用，有的偶尔使用，有的只在特定的场合使用，如卧室、客厅等。

基于以上结果，尚普咨询公司建议客户在产品开发和创新方面，注重提高产品的净化效果和降低噪音，同时也考虑产品的外观设计和品牌形象；在营销策略方面，突出产品的差异化优势和定位，同时也利用环境污染、疫情防控等热点话题，增强消费者的购买意愿和信任感。

案例二：某知名餐饮品牌委托尚普咨询公司进行消费者行为与满意度调研。尚普咨询公司采用观察研究和问卷调查相结合的方法，对目标市场的现有消费者和潜在消费者进行了全面的调研，了解了消费者的购买行为、使用行为、重复购买行为、满意程度、满意因素、满意影响等方面。通过数据分析，尚普咨询公司为客户提供了以下结果和建议：

消费者购买餐饮品牌的主要行为是线上预订或外卖，线下到店消费的比例较低，主要受到时间、地点、价格等因素的影响。

消费者使用餐饮品牌的主要行为是与家人或朋友共享，享受美食和氛围，主要受到口味、服务、环境等因素的影响。

消费者重复购买餐饮品牌的主要行为是根据心情或场合选择，有一定的忠诚度，主要受到品牌、活动、推荐等因素的影响。

消费者对餐饮品牌的满意程度较高，但仍有改进空间，主要受到产品质量、服务态度、配送速度等因素的影响。

基于以上结果，尚普咨询公司建议客户在产品管理方面，保持产品的质量和口味，同时也适应消费者的多样化需求，推出新品或定制化服务；在客户关系管理方面，提高服务的水平和效率，同时也加强与消费者的互动和沟通，提升消费者的忠诚度和口碑。

Consulting Services

economic database

Brand Rankings

User evaluation

Champu Consulting-Market Research & Consulting China Pioneer

immediate consultation

On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "In-process Plastic Market Research Project in the Automotive Sector. The customer said: The project report completed by Shangpu Consulting in cooperation with our company is due to the wide range of projects and strong professional products. Thank you very much for the professional and detailed market research report of Shangpu Consulting. I look forward to cooperating again next time and wish Shangpu Consulting by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 05, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project of the Network Designated City Transport Company. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for "A Brand Sales Leading Research Project in the Water Purifier Industry. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
July 07, 2020, Shangpu Consulting received a satisfaction evaluation sheet from the customer's "Lithium Battery Enterprise Sales Strategy and Production Cost Research Project. The customer said: The market research project provided by Shangpu Consulting for our company has provided us with a valuable reference basis for objectively evaluating the current market situation of the industry and achieved the expected goal. I also wish Champ Consulting the development of by going up one storey! Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Coal Mine Tunnel Drilling Rig Market Share Proof Project. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from a customer for "A Brand in an Industry Leading Sales Research Project for Three Consecutive Years. The customer said: The survey plan of Shangpu Consulting is rigorous in design, scientific in method, standardized and rigorous in survey organization process, and basically reliable survey data, which provides relatively credible first-hand information for our research work. The research results are of great help to our company to understand the whole picture of the industry. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 07, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "China Bird's Nest Industry Market Ranking Research Project. The customer said: has cooperated many times, as always satisfied, also recommend to other enterprises cooperation. Once again, I would like to thank the users for their support and wish them a prosperous career and an evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for a hazardous waste treatment research project. The customer said: this is the organizational structure of the survey, the service process is very good, wish your company's consulting work is getting better and better, look forward to the next cooperation. I wish users a prosperous career, evergreen foundation!
On July 16, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the Shared Beauty Research Project. The customer said: The content of Phase I and Phase II is satisfactory, and we look forward to signing a long-term agreement in the later period. The research part of the country will continue to cooperate with your company. I wish users a prosperous career, evergreen foundation!
On July 09, 2021, Shangpu Consulting received a satisfaction evaluation sheet from the customer for the "Research Project on the Organizational Structure of Two Liquor Production Enterprises. The customer said: This is an organizational structure survey, the service process is very good, looking forward to the next cooperation. I wish users a prosperous career, evergreen foundation!

In the field of consulting, Champ Consulting can also provide you with the following services:

Research Module	research content
Market research	Industry status	market capacity	Product Application	channel mode	Supply chain	market competition	Market Consulting
Competitor Research	Enterprise background	Enterprise Finance	Sales Data	Market Strategy	Production Equipment	Supply Procurement	Technology R & D
Competitor Research	warehousing logistics	channel construction	Human Resources	Enterprise Strategy
User Research	Consumer Survey	consumption behavior attitude	Publicity/Promotion	Product Service	Brand Research	consumer characteristics
User Research	satisfaction survey	Employee satisfaction	user satisfaction
Market Entry Advisory	Macro Industry Research	competitive enterprise research	Downstream User Research	Channel Research	Due Diligence	Return on Investment
Market Entry Advisory	Floor module	Landing implementation recommendations	Long-term cooperation
Business investment due diligence	Target industry market investment value due diligence	Industry Benchmarking Enterprise Research	Target Enterprise Credit Assessment Report	Project investment due diligence
industry planning	Market research	market access	development strategy	investment location	Acquisition and integration	IPO Fundraising
Credit Report	Basic information	Major Events	Production/Operation Network	enterprise scale	Operating strength	Financial strength	Legal risk
Credit Report	Future business prediction	Overall credit rating	cooperative risk warning
Brand/Sales Proof	Market Share Proof	Market Share Proof	Proof of brand strength	Industry Proof	Specialized new proof	Proof of sales strength	Proof of technological leadership
Brand/Sales Proof	National/Global Status Certificate

Service advantages

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise

Focus on production and research

15 Year

Champ Consulting has been established for 15 years.

48 Intellectual Property Rights

Independent methodology

80% of the information comes from first-hand research.
massive data

118 Billionth

Self-built database 11.8 billion

Covering 1978 industries in China

0.1 billion new data per year

Industry Big Data Platform
Research Team

118 +

Have a 300 team of professional consultants

Practical operation and management experience of top enterprises

88% of members have international PMP certificates
Intellectual Property

48 Item

Independent methodology

48 independent intellectual property rights

high-tech enterprise

Industry Big Data Platform

Customer Evaluation

More than 20 years of focus on the Chinese market consulting, won the user recognition, user satisfaction reached more than 96%, the following is part of the user praise