Enterprise credit report is a comprehensive credit information product provided by the enterprise credit system, which shows the basic information of the enterprise, credit information and other information reflecting its credit status to the inquirer. The enterprise credit report has important reference value for the enterprise's credit transaction, investment decision-making, listing application and so on. However, the information in the enterprise credit report is often static, historical and quantitative, which can not fully reflect the advantages and potential of the enterprise, nor can it show the strategic planning, innovation ability and market competitiveness of the enterprise. Therefore, when providing customers with enterprise credit reports, consulting companies should pay attention to highlighting and displaying the highlights of the enterprise from the following aspects: first, through industry analysis, compare the differences and advantages between the enterprise and other enterprises in the same industry, the same scale and the same region; second, through market analysis, evaluate the market environment, market demand, market potential, market share and other indicators of the enterprise; the third is to reveal the profitability, solvency, growth ability and cash flow status of the enterprise through financial analysis; the fourth is to identify the internal and external risks faced by the enterprise through risk analysis, and put forward corresponding risk prevention and response measures; the fifth is to show the achievements and benefits of the enterprise in the past or current major projects, cooperation, mergers and acquisitions and other activities through case analysis. This article will take the enterprise credit report of a new energy automobile manufacturer provided by Shangpu Consulting as an example, and specifically explain how to highlight and demonstrate the advantages and potential of the enterprise from the above five aspects.

1. Industry Analysis

Industry analysis is an indispensable link for consulting companies to provide customers with corporate credit reports, which can help customers understand the industry background, industry development trends, industry competition pattern and other aspects of the enterprise, so as to assess the status and prospects of the enterprise in the industry. When providing a corporate credit report for a new energy vehicle manufacturer, Shangpu Consulting first conducted a comprehensive and in-depth analysis of the new energy vehicle industry to which it belongs.

According to the research of Shangpu Consulting, new energy vehicles refer to vehicles that use non-traditional gasoline or diesel as the power source, or use a new type of vehicle power system combination drive mode, and have the characteristics of energy saving and environmental protection. New energy vehicles mainly include pure electric vehicles (BEV), plug-in hybrid electric vehicle (PHEV), fuel cell vehicles (FCEV) and other types. New energy vehicles have the advantages of reducing fuel consumption, reducing emissions, and improving air quality. They also meet the national strategic goals of energy conservation and emission reduction, transformation and upgrading, and industrial innovation. Therefore, the new energy vehicle industry has been driven by both national policies and social needs, and has shown a trend of rapid development in recent years.

According to data from Champ Consulting,2019In, global sales of new energy vehicles reached230.9Ten thousand vehicles, year-on-year growth9.1%；2020In 2010, global sales of new energy vehicles declined due to the impact of the new crown epidemic.218.5Ten thousand vehicles, down year on year5.4%；2021In 2010, with the progress of epidemic prevention and control and economic recovery, global sales of new energy vehicles rebounded, reaching280.8Ten thousand vehicles, year-on-year growth28.5%. expected2025Global sales of new energy vehicles will reach715.810,000 vehicles, with a compound annual growth rate24.2%. From the perspective of geographical distribution, China is the world's largest new energy vehicle market, accounting for nearly half of the global new energy vehicle sales.2019In, China's new energy vehicle sales were120.6Ten thousand vehicles, down year on year4.0%；2020In, China's new energy vehicle sales were136.8Ten thousand vehicles, year-on-year growth13.4%；2021In, China's new energy vehicle sales were184.6Ten thousand vehicles, year-on-year growth34.9%. expected2025In, China's new energy vehicle sales will reach440.310,000 vehicles, with a compound annual growth rate25.7%。

From the perspective of industry competition pattern, the global new energy automobile industry presents the characteristics of diversification, differentiation and internationalization. On the one hand, traditional automobile giants have joined the field of new energy vehicles, using their brand, technology, channels and other advantages to compete with emerging enterprises. For example, Toyota, Volkswagen, Tesla, Nissan, etc. are all important players in the global new energy vehicle market. On the other hand, a number of innovative enterprises focusing on new energy vehicles have also emerged in the market, attracting the favor of consumers with their innovative, flexible and personalized characteristics. For example, Weilai, Xiaopeng and Ideal are all star enterprises in China's new energy vehicle market. Furthermore, with the strengthening of international trade and technological exchanges, cooperation and competition among countries are becoming increasingly fierce. For example, the European Union, the United States, Japan and other countries or regions are formulating or implementing relevant regulations and standards to promote or protect the development of the local new energy vehicle industry.

To sum up, Shangpu Consulting believes that the new energy automobile industry is an industry full of opportunities and challenges, and if enterprises want to succeed in this industry, they need to have the core competitiveness in the following aspects: first, the ability of technological innovation, that is, the continuous development and application of advanced power system, battery system, intelligent network connection system and other technologies, and the formation of independent intellectual property rights and technical barriers; the second is the ability of product differentiation, that is, according to different market needs and consumer preferences, design and produce products with personalized, high quality, cost-effective and other characteristics, and form their own brand image and reputation; third, channel expansion ability, that is, establish and improve their own sales network and service network, and use the Internet, social media and other platforms for effective marketing and promotion; fourth, supply chain management ability, that is, to establish and maintain stable and good relations with upstream and downstream partners, and to achieve the optimization and coordination of the supply chain, that is, to be able to respond to market changes and emergencies, to ensure the stable and efficient operation of the supply chain.

Based on the above industry analysis, the advantages and potential of the new energy vehicle manufacturer in the industry are highlighted and demonstrated in the corporate credit report provided by Shangpu Consulting to customers as follows:

The company is an innovative enterprise focusing on the field of new energy vehicles, established in2018Headquartered in Beijing, it currently has approximately2000employees, of which R & D personnel accounted for more40%。

The company mainly produces pure electric vehicles and has launched two flagship products: one is a luxury car positioned in the high-end market, and the other is a compact car positioned in the mid-market.SUV. These two products adopt self-developed core technologies such as power system, battery system and intelligent network connection system, and have the characteristics of high performance, high safety, high comfort and high intelligence.

the enterprise has performed well in the market,2019year, its sales reached3.2Ten thousand vehicles, up year on year120%；2020year, its sales reached5.6Ten thousand vehicles, up year on year75%；2021In the first half of the year, its sales volume has reached4.810,000 vehicles, with annual sales exceeding10Ten thousand. The company's share in China's new energy vehicle market is also increasing, from2019of the year2.7%rise2020of the year4.1%, and then rise2021in the first half of the year6.2%。

The company is also financially sound,2019year, its revenue was68Billion yuan, year-on-year growth130%；2020year, its revenue was120Billion yuan, year-on-year growth76%；2021In the first half of the year, its revenue has reached90Billion yuan, annual revenue exceeded200Billions of dollars. The profitability of the enterprise has also gradually increased,2019year, its net profit was-12billion, with a loss rate17.6%；2020year, its net profit was-8billion, with a loss rate6.7%；2021In the first half of the year, its net profit has reached a positive value.2Billions of dollars.

The enterprise also has a strong ability to prevent and respond to risks, its internal risks mainly include technology risk, product risk, talent risk, etc., and its external risks mainly include market risk, policy risk, competitive risk and so on. In order to deal with these risks, the enterprise has taken the following measures: first, increase R & D investment and innovation, constantly optimize and update technology and products, and apply for and protect relevant patents and trademarks; second, strengthen quality management and after-sales service, improve product reliability and user satisfaction, and timely handle user feedback and complaints; third, establish and cultivate a professional, stable and loyal team, and provide reasonable salary, benefits, training, promotion and other mechanisms; fourth, pay close attention to market dynamics and policy changes, and adjust their own strategic planning and marketing strategies in a timely manner; fifth, maintain good cooperative relations with upstream and downstream partners, and establish Diversified supply channels and sales channels.

2. market analysis

Market analysis is another important link when consulting companies provide customers with corporate credit reports, which can help customers understand the market environment, market demand, market potential, market share and other aspects faced by enterprises, so as to assess the market competitiveness and market prospects of enterprises. When providing the new energy vehicle manufacturer with a corporate credit report, Shangpu Consulting conducted the following analysis of its market conditions.

According to the research of Shangpu Consulting, China's new energy vehicle market is a high-speed growth, highly competitive and highly differentiated market. On the one hand, China's new energy vehicle market has been strongly promoted by national policies and social needs, and has huge growth space and development potential. According to the China Association of Automobile Manufacturers (CAAM) of data,2020In, China's new energy vehicle production was140.4Ten thousand vehicles, year-on-year growth7.5%; sales136.8Ten thousand vehicles, year-on-year growth10.9%。2021In the first half of the year, China's new energy vehicle production was110.9Ten thousand vehicles, year-on-year growth205.0%; sales105.8Ten thousand vehicles, year-on-year growth200.1%. According to China's Ministry of Industry and Information Technology (MIIT) planning,2025In, China's new energy vehicle sales will reach200010,000 vehicles, accounting for the sales of the whole vehicle20%;2035In, China's new energy vehicle sales will reach400010,000 vehicles, accounting for the sales of the whole vehicle50%. On the other hand, China's new energy vehicle market is also facing fierce competition and huge challenges, mainly from the following aspects: first, product quality and safety issues, such as battery performance, cruising range, charging facilities and other aspects still need to be improved and improved; second, consumer cognition and preference issues, such as consumers' acceptance of new energy vehicles, purchase willingness, use habits and other aspects still need to be cultivated and changed; the third is policy support and regulatory issues, such as the government's subsidy policy for new energy vehicles, tax policies, emission standards, etc., which still need to be adjusted and improved; the fourth is industry concentration and barriers, such as the existence of a group of strong strength in the industry And influential leading companies and brands, as well as some technical standards and industry norms related to the traditional automobile industry.

Based on the above market analysis, the advantages and potential of the new energy vehicle manufacturer in the market are highlighted and demonstrated in the corporate credit report provided by Shangpu Consulting to customers as follows:

The company accurately grasps the development trend and consumer demand of China's new energy vehicle market, and designs and produces products that meet its characteristics and preferences for different market segments and target user groups.

The company has adopted direct operations.+Join+On-line+Offline diversified sales model, and established a sales network and service network covering all regions of the country. The company also uses the Internet, social media and other platforms for effective brand promotion and user interaction, increasing brand awareness and user loyalty.

The company has a high market share and influence in the market, and according to data from Champ Consulting, the company is in2019year,2020Year and2021In the first half of the year, they occupied China's new energy vehicle market.2.7%、4.1%and6.2%share of the top five in the industry. The company's products have also been widely recognized and praised by the market and users. According to the survey of Shangpu Consulting, the company's products have been more than in terms of performance, safety, comfort, and intelligence.80%user satisfaction rating.

The company also has greater development potential and space in the market. According to the forecast of Shangpu Consulting, the company will maintain a rapid growth trend in the next five years, and its sales will increase from2021of the year10Ten thousand increased2025of the year30million vehicles, its market share will increase from2021of the year6.2%Growth2025of the year10%. The company will also continue to expand its product line and market coverage, with plans2022Launched an economical sedan positioned at the low end of the market in2023Launched a luxury in the high-end marketSUV, in2024In 2010, it entered overseas markets such as Europe and the United States.

3. Financial Analysis

Financial analysis is another important link when consulting companies provide customers with corporate credit reports, which can help customers understand the financial situation, financial indicators, financial risks and other aspects of the enterprise, so as to assess the financial strength and financial prospects of the enterprise. In providing the new energy vehicle manufacturer with a corporate credit report, Champ Consulting conducted the following analysis of its financial position. The enterprise in the financial aspects of the performance of the following characteristics:

The rapid growth of revenue shows that the enterprise has strong market development ability and sales ability, and its products have high market demand and competitiveness.

The gradual improvement in net profit indicates that the company has strong cost control and profitability, and its products have high profit margins and value.

The net profit margin has increased year by year, indicating that the company has strong operating efficiency and profitability, and its products have high cost performance and quality.

The asset-liability ratio is decreasing year by year, indicating that the enterprise has a strong solvency and capital structure optimization ability, and its financial risk is low.

The current ratio and quick ratio have increased year by year, indicating that the enterprise has strong liquidity management ability and cash flow situation, and its operating activities are relatively stable.

Based on the above financial analysis, the financial advantages and potential of the new energy vehicle manufacturer are highlighted and demonstrated in the corporate credit report provided by Champ Consulting to its clients as follows:

The company is financially sound, profitable and has great growth potential, and its financial indicators are at the leading level in the industry, reflecting its advantages in market, products, technology and management.

The company will maintain a high growth rate in the next five years, and its revenue will increase from2021of the year200Billions of dollars grew2025of the year600billion, its net profit will be from2021of the year10Billions of dollars grew2025of the year100Billions of dollars. The company will also continue to optimize its financial structure and financial risks, which are expected2025year, its asset-liability ratio will be reduced40%below, its current and quick ratios will be increased2Above.

4. risk analysis

Risk analysis is the last important link when consulting firms provide customers with corporate credit reports, which can help customers understand the main risk factors and risk impacts faced by enterprises, as well as the risk prevention and response measures taken by enterprises. In providing the new energy vehicle manufacturer with a corporate credit report, Shangpu Consulting conducted the following analysis of its risk profile.

According to the research of Champ Consulting, the main risk factors faced by the enterprise can be divided into internal risk and external risk. Internal risks mainly include technology risk, product risk, talent risk, etc., and external risks mainly include market risk, policy risk, competitive risk, etc. These risk factors may adversely affect the business activities, financial condition, market position, etc. In response to these risk factors, the company has taken the following measures:

Technical risk: The company has increased R & D investment and innovation, continuously developed and applied advanced technologies such as power systems, battery systems, and intelligent network linkages, and formed independent intellectual property rights and technical barriers. At the same time, the company also cooperates and exchanges with well-known scientific research institutions, universities, and industry associations at home and abroad to introduce and learn from the latest technological achievements and technical standards.

Product risk: The company has strengthened quality management and after-sales service, improved product reliability and user satisfaction, and handled user feedback and complaints in a timely manner. At the same time, the company also continuously optimizes and updates product design and functions according to market demand and consumer preferences to improve product differentiation and competitiveness.

Talent risk: the enterprise has established and cultivated a professional, stable and loyal team, and provided reasonable salary, welfare, training, promotion and other mechanisms to stimulate the enthusiasm and creativity of employees. At the same time, the company also cooperates with well-known universities and industry associations at home and abroad to recruit, introduce and cultivate outstanding talents.

Market risk: The company pays close attention to market dynamics and policy changes, and adjusts its strategic planning and marketing strategies in a timely manner to adapt to market changes and needs. At the same time, the company is also actively exploring new markets and user groups to expand its market coverage and influence.

Policy risk: the enterprise complies with relevant national and local laws, regulations and standards, and actively cooperates with the supervision, inspection, evaluation and assessment of government departments. At the same time, the company also actively participates in the activities of industry associations and social organizations, and strives for the support and recognition of government departments and all sectors of society.

Competitive risk: The company fully understands its own strengths and weaknesses, as well as the characteristics and strategies of its competitors, and develops a targeted and effective competitive strategy. At the same time, the company also maintains good communication and cooperation with its competitors to achieve win-win progress.

5. case analysis

Case analysis is a supplementary link when consulting companies provide customers with corporate credit reports, which can help customers understand the achievements and benefits of enterprises in major projects, cooperation, mergers and acquisitions and other activities in the past or current participation, so as to demonstrate the strength and value of enterprises. When providing corporate credit reports for the new energy vehicle manufacturer, Shangpu Consulting selected the following two cases for analysis.

Case 1: Reaching a strategic cooperation agreement with an international energy giant. The enterprise is in2020Year11The two sides signed a strategic cooperation agreement with an international energy giant in January, and the two sides will carry out comprehensive and in-depth cooperation in the field of new energy vehicles. The specific contents include: first, the two sides will jointly develop and promote new energy vehicle charging solutions, including the construction of charging stations, the provision of charging services, the development of charging software, etc.; second, the two sides will jointly explore other business models in the field of new energy vehicles, including vehicle networking, vehicle sharing, vehicle finance, etc.; third, the two sides will jointly promote technological innovation in the field of new energy vehicles, including battery technology, intelligent network system technology, fuel cell technology, etc. The cooperation agreement is of great significance to the company. First, it can use the resources and experience of international energy giants in the energy field to improve its own technical level and market competitiveness; second, it can expand its own business scope and income sources, and increase its own Profitability and growth potential; third, it can enhance its own brand image and social responsibility, and increase its own user loyalty and social recognition.

Case 2: Reaching a strategic investment agreement with a well-known domestic Internet company. The enterprise is in2021Year6A strategic investment agreement was signed with a well-known domestic Internet company in January, which will invest in the company in cash.30RMB billion, to obtain the enterprise10%of shares. The investment agreement is also of great significance to the enterprise. First, it can obtain sufficient financial support to expand the production scale, optimize the financial structure, enhance the anti risk ability, etc.; second, it can obtain strong Internet platform support to enhance brand awareness, expand sales channels, enhance user interaction, etc.; third, it can obtain rich Internet resource support, it is used to develop new product functions, innovate new business models, explore new market opportunities, etc.

In summary, the corporate credit report provided by Shangpu Consulting to customers highlights and demonstrates the advantages and advantages of the new energy vehicle manufacturer from five aspects: industry analysis, market analysis, financial analysis, risk analysis and case analysis. Potential provides customers with a comprehensive and in-depth credit information reference. Shangpu Consulting hopes that the report can help customers better understand the credit status of the company, and provide strong support and basis for customers to conduct credit transactions, investment decisions, and partners with the company.