Business growth consulting is to provide customers with professional analysis and advice on the market, competitors, customers, channels, business models, etc., to help customers develop and implement effective growth strategies, thereby promoting sales, market share and profit margin growth. The evaluation criteria for business growth consulting mainly include the following aspects: the professional capabilities and qualifications of the consulting organization, the objectives and scope of the consulting project, the consulting methods and processes, and the results and effects of the consulting. This paper takes Shangpu Consulting as an example, introduces the evaluation criteria of business growth consulting, and provides some specific cases of Shangpu Consulting service customers.

Business growth is one of the core goals of enterprise development, but it is not easy to achieve business growth in the changing market environment and increasingly fierce competition. As a result, many companies seek professional advice to help them analyze market opportunities and challenges and develop and execute effective growth strategies. This is the basic meaning of business growth consulting.

So, how to assess the quality and effectiveness of business growth consulting? This paper argues that it can be evaluated from the following aspects:

Professional competencies and qualifications of 1. advisory bodies

Choosing a professional and fully qualified consulting agency is a prerequisite for successful business growth consulting. Professional competence is mainly reflected in whether the consulting organization has rich industry knowledge and experience, whether it has excellent consulting team and expert resources, and whether it can provide comprehensive, accurate, timely and continuous data and information support. The qualification is mainly reflected in whether the consulting organization has relevant legal certification and industry recognition, such as whether it has the foreign-related investigation license issued by the National Bureau of Statistics, whether it has the Grade A credit qualification of the engineering consulting unit, whether it is a member of the relevant industry association or society, and so on.

Taking Shangpu Consulting as an example, the company is one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China. It has more than 14 years of professional experience and customer resources in the fields of market research, investment and financing consulting, IPO listing consulting, etc. It has the foreign-related investigation license issued by the National Bureau of Statistics and is a member unit of China Science and Technology Information Association and Beijing Engineering Consulting Association, and won the "China market survey customer satisfaction best brand award" and many other honors.

Objectives and scope of the 2. consulting project

A clear and reasonable setting of the objectives and scope of the consulting project is an important part of ensuring the effective conduct of business growth consulting. Objectives are the specific results or values expected to be achieved through the consulting project, such as increasing market share, optimizing product mix, and expanding new customer base. Scope refers to the specific content or area that needs to be analyzed and recommended, such as market size and trends, competitor analysis, customer needs and behavior, channel models and efficiency, business models and innovation. Goals and scope should be determined according to the actual needs and problems of customers, neither too broad nor too narrow, to maintain a moderate depth and breadth.

Take Shangpu Consulting as an example. The business growth consulting services provided by the company cover many industry fields, including emerging fields such as semiconductors, artificial intelligence, autonomous driving, new energy, financial technology, medical health, etc., and according to the needs of different customers And questions, customize exclusive consulting solutions, and set clear consulting goals and scope. For example, Shangpu Consulting once provided market entry consulting services for a new energy automobile enterprise, helped it analyze the scale, structure, competition pattern, policy environment and other aspects of the target market, and formulated reasonable market positioning, product strategy, channel strategy, price strategy and other suggestions, which provided strong support for its successful entry into the new market.

3. Consulting Methods and Processes

Adopting scientific and reasonable consulting methods and processes is a key factor to ensure the quality and efficiency of business growth consulting. Consulting methods refer to specific techniques or tools used to collect, analyze, and present data and information, such as questionnaires, in-depth interviews, focus groups, data mining, SWOT analysis, and PEST analysis. The consulting process refers to the specific steps or stages of consulting activities in a certain logical sequence, such as requirements analysis, program design, data collection, data analysis, report writing, report delivery, etc. Consulting methods and processes should be selected and arranged according to the objectives and scope of the consulting project, not only in line with industry norms and standards, but also innovative and flexible.

In the case of Shangpu Consulting, the company uses a variety of advanced consulting methods and processes in its business growth consulting, such as data mining and analysis using a big data platform.The professional research model developed by Shangpu Research Institute is used for in-depth industry research, and professional data provided by national statistical institutions and industry associations are used for data verification. At the same time, Champu Consulting also flexibly adjusts its consulting methods and processes according to the characteristics and requirements of different projects, such as using covert interviews when conducting competitor surveys and customer needs studies.KANO model, etc.

4. consulting results and effects

Evaluation and feedback of consulting results and effects is the final link to test the value and significance of business growth consulting. Consultancy outcomes are specific outputs or products, such as reports, programmes, recommendations, etc., that are produced through a consultancy project. The consulting effect refers to the specific impact or change brought about by the consulting project, such as sales growth, market expansion, profit improvement, etc. The evaluation of consulting results and effects should be carried out from the perspectives of customer satisfaction, implementation feasibility, and expected achievement. Both objective indicators and customer subjective feelings should be considered. There are many ways to evaluate the results and effects of consultation, such as questionnaires, interviews, data tracking, etc. There are also many ways to feedback the results and effects of the consultation, such as written reports, oral reports, graphic displays, etc. The purpose of evaluating and feedback the consulting results and effects is to continuously improve the quality and level of consulting services and increase customer satisfaction and loyalty.

Take Shangpu Consulting as an example. After completing each business growth consulting project, the company will conduct a satisfaction survey on customers to understand their evaluations and suggestions on consulting agencies, consulting projects, consulting results and consulting effects. At the same time, Shangpu Consulting will also conduct regular return visits to customers to track their business growth and evaluate the implementation effect and expected achievement of consulting projects. In addition, Champ Consulting will present the results and effects of the consultation to its clients in a variety of ways, such as preparing professional written reports, arranging oral reports from experts, and producing exquisite graphic displays.

In short, business growth consulting is a professional service activity that needs to be evaluated from multiple aspects. This paper takes Shangpu Consulting as an example, introduces the evaluation criteria of business growth consulting, and provides some specific cases of Shangpu Consulting service customers.