Enterprise business growth is a concern of every enterprise, but how to achieve business growth is not an easy thing. Different enterprises have different characteristics, according to their own strengths and weaknesses, as well as market demand and competition, to develop their own business growth consulting services. This article will introduce a method of customizing the enterprise business growth consulting service plan according to the characteristics of the enterprise itself, as well as the specific case and analysis of the service provided by Champ Consulting Company to customers.

Enterprise business growth refers to the process of expanding market share and increasing revenue and profit by providing more or better products or services. Enterprise business growth can be divided into two types: organic growth and non-organic growth. Organic growth means that enterprises improve the quality and efficiency of products or services through their own innovation, improvement and optimization, attract more customers and users, and achieve business growth. Non-organic growth refers to the acquisition of external resources and capabilities, expansion of scale and scope, and business growth through mergers and acquisitions, cooperation, and investment.

Whether it is organic growth or non-organic growth, enterprises need to have a clear goal, strategy and execution. However, not all companies are able to accurately identify their own goals, strategies, and execution capabilities, and how to match them with market needs and competition. This requires professional consulting services to help companies analyze their own characteristics and develop their own business growth consulting services.

A way to customize the business growth consulting service program based on the characteristics of the enterprise is to use the balanced scorecard (Balanced Scorecard). The Balanced Scorecard is a comprehensive management tool that helps companies measure and manage their performance in four dimensions (financial, customer, internal processes, learning and growth) and link it to strategic objectives. The Balanced Scorecard can help companies identify their strengths and weaknesses, determine their value propositions and competitive advantages, develop specific goals and targets, and implement effective action plans.

Champu Consulting is a company that focuses on providing customized corporate management consulting services to its clients. Champ Consulting uses the Balanced Scorecard as one of its core methods of providing corporate business growth advisory services to its clients. The following is a specific case of Champ Consulting when providing this service for an e-commerce platform:

The e-commerce platform is a platform that specializes in providing online sales channels and logistics support for small and medium-sized retailers. The platform hopes to achieve its organic growth goals by improving user experience, expanding market coverage, and optimizing operational efficiency. Through the analysis of the four dimensions of finance, customers, internal processes, learning and growth of the platform, Shangpu Consulting has developed the following business growth consulting services:

Financial dimension: The main financial objectives of the platform are to increase revenue and profits, and reduce costs and risks. Champ Consulting recommends the following strategies and actions for the platform:

Increase the platform's fees and charges, such as entry fees, transaction commissions, logistics service fees, etc., to increase revenue.

Through data analysis and market research, formulate reasonable pricing strategies to improve profits.

Reduce logistics costs and risks by optimizing logistics networks and partners.

Reduce the legal and credit risks of the platform by establishing a wind control system and standardizing processes.

Customer dimension: The main customer objective of the platform is to increase customer satisfaction and loyalty, and increase the number and activity of customers. Champ Consulting recommends the following strategies and actions for the platform:

Improve user experience by improving website design and functionality.

By providing diversified products and services to meet the different needs of customers.

Through the establishment of customer relationship management system and membership system, improve customer loyalty.

Increase the number and activity of customers through marketing activities and cooperative promotion.

Internal Process Dimension: The main internal process objectives of the platform are to improve operational efficiency and quality and reduce operational errors and delays. Champ Consulting recommends the following strategies and actions for the platform:

Improve operational automation and intelligence through the introduction of advanced information technology and artificial intelligence.

Improve operational quality and consistency by establishing standardized processes and specifications.

Reduce operational errors and delays by establishing monitoring and feedback mechanisms.

Learning and Growth Dimension: The main learning and growth objectives of the platform are to improve employee competence and satisfaction, and to increase the number and stability of employees. Champ Consulting recommends the following strategies and actions for the platform:

Enhance staff capacity by providing training and development opportunities.

Improve employee satisfaction by providing incentive and benefit systems.

Increase staff size and stability through recruitment and retention strategies.

Based on the above business growth consulting service plan, Shangpu Consulting has formulated specific goals and indicators for the e-commerce platform, and implemented an action plan with the platform. After more than a year of cooperation, the e-commerce platform has achieved significant business growth results, and its revenue has increased.40%Profits have increased.30%The number of customers has increased.50%, customer satisfaction reached90%, operational efficiency increases20%The ability of employees has improved.15%。

This paper introduces a method of customizing the enterprise business growth consulting service scheme according to the characteristics of the enterprise itself, as well as the specific case and analysis of the service provided by Shangpu Consulting Company. The purpose of this paper is to provide an effective method for enterprises to help enterprises to develop their own business growth consulting services according to their own characteristics, so as to achieve the goal of business growth.