Definition and significance of 1. business growth consulting

Business growth consulting refers to consulting agencies to provide clients with professional advice and solutions that help improve business performance, increase market share, expand new sources of revenue, optimize cost structure, etc. The purpose of business growth consulting is to help clients achieve a sustainable and competitive advantage in their business, while also creating a stable and efficient revenue stream for the consulting organization.

The significance of business growth consulting is that it can help customers respond to market changes and challenges, discover and seize new opportunities, improve customer satisfaction and loyalty, enhance brand image and influence, improve the organization's innovation and learning capabilities, cultivate and retain outstanding talents, optimize business processes and management systems, reduce risks and costs, improve efficiency and quality, increase profits and cash flow, etc.

Overview of 2. Champ Consulting Group

Shangpu Consulting Group Co., Ltd. (hereinafter referred to as "Shangpu Consulting") was founded in early 2008. After more than ten years of hard work, Shangpu Consulting has accumulated rich professional experience and customer resources in the fields of industry research, market research, investment and financing consulting, and IPO listing consulting. With strong consulting innovation capabilities, first-class service quality, and Strong market competitiveness is highly recognized by all sectors of society, and has now become one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China.

The vision of Shangpu Consulting is to become the most respected consulting organization in China. Its mission is to create value for customers, provide development for employees, and contribute to society. The core values of Shangpu Consulting are professionalism, objectivity, rigor, innovation, cooperation and win-win. The service concept of Shangpu Consulting is customer-centric, data-based, result-oriented, and value-based.

The business scope of Shangpu Consulting covers four major sectors: market research consulting, investment decision consulting, IPO listing consulting, and Shangpu Research Institute. Among them, market research consulting includes industry research, market segmentation and user behavior research, channel model research, competitor research, market entry research, consumer research and other segmented consulting services. Investment decision-making consulting includes investment risk assessment, feasibility study report, investment decision-making consulting, merger and acquisition consulting, industrial planning, business plan, overseas investment filing and other sub-consulting services. IPO listing consulting includes investment project feasibility study, business financing plan, listing industry research, draft services, pre-IPO counseling consulting, prospectus authority citation and other sub-consulting services. Shangpu Research Institute is a professional research institution under Shangpu Consulting Group, focusing on in-depth industry research in emerging fields such as semiconductors, artificial intelligence, autonomous driving, new energy, financial technology, and medical health.

The customer groups of Shangpu Consulting mainly include government agencies, social organizations, industry associations, listed companies, NEEQ companies, GEM companies, small and medium-sized enterprises, foreign-funded enterprises, private enterprises, universities and scientific research institutions. Shangpu Consulting's service clients cover a variety of industry sectors, such as aerospace and defense, automotive, banking, capital markets, chemicals, communication and media, consumer goods and services, energy, health, high-tech, industrial equipment, insurance, life sciences, natural resources, public services, retail, software and platforms, tourism, public utilities, etc.

3. the business model of business growth consulting of Shangpu Consulting Group.

Business model refers to the logic of how enterprises create, transmit and obtain value. This paper uses the business model canvas (Business Model Canvas) proposed by Osterwalder and Pigneur to analyze the business model of business growth consulting of Champ Consulting Group from nine aspects.

(1) Customer Segmentation (Customer Segments)

Customer segmentation refers to which customers a business creates value for and which customer needs exist to meet. The customer segments of the business growth consulting of the Shangpu Consulting Group are mainly in the following categories:

-Corporate customers who need to improve business performance, increase market share, expand new sources of income, and optimize cost structure, such as listed companies, NEEQ companies, GEM companies, small and medium-sized enterprises, foreign-funded enterprises, and private enterprises.

-Government agencies, social organizations, and industry associations that need to formulate industry policies, plan industrial development, promote industrial innovation, and improve industrial competitiveness.

It is necessary to obtain industry insight, grasp market dynamics, understand the competitive landscape, and find partners in universities and research institutions.

(2) Value proposition (Value Propositions)

The value proposition refers to the value a business provides to its customers and why the customer would choose the business's product or service. The value proposition of the business growth consulting of the Shangpu Consulting Group is mainly as follows:

Provide professional, objective, rigorous and innovative consulting services, based on in-depth industry research and market research, to provide customers with tailor-made solutions to help customers achieve sustainable business development and competitive advantage.

With rich customer resources and industry experience, it has served thousands of customers in many industries, including government agencies, social organizations, industry associations, listed companies, new third board enterprises, gem enterprises, small and medium-sized enterprises, foreign-funded enterprises, private enterprises, universities and scientific research institutions, etc., and has accumulated a large number of successful cases and word-of-mouth.

It has an excellent consulting team and core resources, and has nearly 100 high-quality consultants, of which more than 80% have a master's degree or above, more than 60% have overseas study or work experience, more than 40% have industry or management experience, and more than 20% Have a doctorate or professor title. At the same time, it has strong data support and analysis capabilities, and has a self-developed Shangpu data platform, covering more than 200 countries and regions, more than 300 industries, and massive data and information of more than 1000 million companies.

With good partners and channels, we have established long-term strategic cooperative relations with many well-known investment institutions, financial institutions, media institutions, industry associations, universities and scientific research institutions to provide customers with more resources and opportunities. At the same time, through online and offline channels, such as official website, WeChat, Weibo, email, telephone, video conference, offline salon, seminar, forum, exhibition, etc., to maintain close communication and exchange with customers, Provide customers with timely service and feedback.

(3) Source of income (Revenue Streams)

Revenue sources refer to which customer segments a business derives revenue from and how it derives its revenue. The main sources of revenue for the business growth consulting of the Champ Consulting Group are as follows:

Consulting service fee: According to the customer's needs and the difficulty, scale, cycle and other factors of the project, negotiate with the customer to determine the standard and method of consulting service fee, such as charging by project, charging by time, charging by effect, etc.

Consulting report sales: according to customer needs, provide customized or standardized consulting reports, such as industry research reports, market research reports, investment decision reports, IPO listing reports, etc., according to the type, content, quality, quantity and other factors of the report, determine the price and sales method of the report, such as online sales, offline sales, subscription sales, etc.

Consulting and training fees: according to the needs of customers, provide professional consulting and training services, such as industry knowledge training, market analysis training, investment decision-making training, IPO listing training, etc., according to the theme, content, quality, duration, number of people and other factors of the training, determine the standards and methods of training fees, such as charging by class hours, charging by number of people, charging by effect, etc.

Consulting advertising fee: according to the needs of customers, provide consulting-related advertising services, such as publishing customers' advertising information on official website, WeChat, Weibo, e-mail and other platforms, or implanting customers' advertising information on consulting reports, training materials and other media, and determining the standards and methods of advertising fees according to the form, content, quality, quantity, exposure and other factors of the advertisement, such as charging by time, charging by time, charging by effect, etc.

(4) Cost structure (Cost Structure)

Cost structure refers to the most important costs that a company undertakes to realize its business model. The cost structure of the business growth consulting of the Shangpu Consulting Group is mainly as follows:

Labor costs: Includes consultant salaries, bonuses, benefits, training, recruitment and other expenses, as well as management and support staff salaries, bonuses, benefits, training, recruitment and other expenses.

Data costs: including data collection, processing, analysis, storage, maintenance and other costs, as well as data platform development, operation, maintenance and other costs.

Consulting costs: including the pre-research, mid-term implementation, post-summary and other expenses of the consulting project, as well as the preparation, printing, distribution and other expenses of the consulting report.

Training costs: including the planning, organization and implementation of training projects, as well as the preparation, printing and distribution of training materials.

Advertising costs: including the planning, design, production and release of advertising projects, as well as the procurement, production and maintenance of advertising media.

Operating costs: including the rental, renovation and maintenance of office space, as well as the purchase, use and maintenance of office equipment.

Administrative costs: including financial, legal, personnel, administrative and other departments, as well as taxes, audit fees, insurance premiums and other expenses.

Market costs: including marketing, brand building, customer relationship maintenance and other costs, as well as online and offline channel costs.

(5) Core resources (key Resources)

Core resources are the most important resources that an enterprise must have in order to realize its business model. The core resources of the business growth consulting of the Shangpu Consulting Group are as follows:

Human resources: Shangpu Consulting Group has nearly 100 high-quality consultants, of which more than 80% have a master's degree or above, more than 60% have overseas study or work experience, more than 40% have industry or management experience, and more than 20% have a doctor's degree or professor title. They are the core competitiveness of Shangpu Consulting Group, responsible for providing customers with professional, objective, rigorous and innovative consulting services and solutions.

Data resources: Shangpu Consulting Group has a self-developed Shangpu data platform, covering more than 200 countries and regions, more than 300 industries, and massive data and information of more than 1000 million companies. These data are the core assets of Shangpu Consulting Group, providing customers with strong data support and analysis capabilities.

Consulting resources: Shangpu Consulting Group has many years of consulting experience and has served thousands of customers, accumulated a large number of successful cases and reputation, and formed its own consulting methodology and toolbox. These consulting resources are the core strengths of the Shangpu Consulting Group, providing customers with valuable consulting services and solutions.

Brand resources: After years of marketing and brand building, Shangpu Consulting Group has become one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China, and is highly recognized by all sectors of society. This brand resource is the core image of Shangpu Consulting Group, providing customers with trust and protection.

(6) Partners (Key Partners)

Partners are the most important partnerships with which an enterprise has established its business model. The business growth consulting partners of the Champ Consulting Group are mainly in the following categories:

Investment institutions: Shangpu Consulting Group has established long-term strategic cooperative relations with a number of well-known investment institutions, such as CICC, CITIC Securities, Guotai Junan, Huaxia Fund, CITIC Bank, China Merchants Bank and so on. Shangpu Consulting Group provides professional industry research, market research, investment decision-making, IPO and other consulting services for these investment institutions to help them discover and grasp investment opportunities and improve investment returns. At the same time, these investment institutions also provide high-quality investment resources and channels for clients of Shangpu Consulting Group to help them obtain financial support and market recognition.

Media organizations: Shangpu Consulting Group has established long-term strategic cooperative relations with many well-known media organizations, such as Xinhua News Agency, People's Daily, CCTV, Sina, Sohu, Tencent, etc. Shangpu Consulting Group provides these media organizations with professional industry insights, market dynamics, competitive landscape and other consulting services to help them improve the quality and influence of news. At the same time, these media organizations also provide high-quality media resources and channels for clients of Shangpu Consulting Group to help them enhance their brand image and popularity.

Industry associations: Shangpu Consulting Group has established long-term strategic partnerships with many well-known industry associations, such as China Electronic Commerce Association, China Internet Association, China Software Industry Association, China Artificial Intelligence Society, China Semiconductor Industry Association, etc. Shangpu Consulting Group provides professional industry policy, industrial development, industrial innovation, industrial competitiveness and other consulting services to these industry associations to help them formulate and implement industry plans and standards. At the same time, these industry associations also provide high-quality industry resources and channels for customers of Shangpu Consulting Group to help them integrate and lead the development of the industry.

Universities and scientific research institutions: Shangpu Consulting Group has established long-term strategic cooperative relations with many well-known universities and scientific research institutions, such as Tsinghua University, Peking University, Chinese Academy of Sciences, Chinese Academy of Social Sciences, Chinese Academy of Engineering, etc. Shangpu Consulting Group provides professional industry research, market research, investment decision-making, IPO and other consulting services for these universities and scientific research institutions to help them obtain and seize new opportunities and improve the quality and level of scientific research. At the same time, these universities and scientific research institutions also provide customers of Shangpu Consulting Group with high-quality human resources and technical resources to help them improve the organization's innovation and learning capabilities.

(7) Channel mode (Channels)

The channel approach refers to how a business communicates and interacts with its customers and how it delivers its value proposition. Champ Consulting Group's business growth consulting channels are mainly in the following ways:

Online channels: Shangpu Consulting Group communicates and interacts with customers through online platforms such as official website, WeChat, Weibo, and email, providing consulting services, consulting reports, consulting training, consulting advertisements and other products and services, as well as consulting related News, activities, cases, evaluations and other information.

Offline channels: Shangpu Consulting Group communicates and interacts with customers through telephone, video conferences, offline salons, seminars, forums, exhibitions and other offline methods, and provides consulting services, consulting reports, consulting training, consulting advertisements and other products And services, as well as consulting related news, activities, cases, evaluations and other information.

Personal channels: Shangpu Consulting Group communicates and interacts with customers through consultants, account managers, partners and other individuals, providing consulting services, consulting reports, consulting training, consulting advertisements and other products and services, as well as consulting related news and activities, Cases, evaluations and other information.

（8）客户关系（Customer Relationships）

Customer relationship refers to how enterprises establish and maintain good relationship with customers, and how to improve customer loyalty and satisfaction. The business growth consulting client relationships of the Champ Consulting Group are as follows:

Personalized service: according to the different needs and characteristics of customers, to provide customers with customized consulting services and solutions, as well as exclusive consultants and account managers, to provide customers with one-to-one service and communication, improve customer satisfaction and trust.

Customer community: through the establishment of customer community, such as WeChat group, microblog topic, forum board, etc., to provide customers with a platform for communication and interaction, so that customers can share their own consulting experience and feelings, obtain feedback and suggestions from other customers, and enhance the sense of belonging and participation of customers.

Customer loyalty program: through the design of customer loyalty programs, such as points system, membership system, coupons, discounts, gifts, etc., to provide customers with some additional value and rewards, to stimulate customer repeat purchase and recommend, improve customer loyalty and retention rate.

Customer feedback mechanism: through the establishment of customer feedback mechanism, such as satisfaction survey, complaint handling, suggestion collection, improvement follow-up, etc., to provide customers with a channel of expression and talk, timely understanding of customer needs and problems, timely improvement and optimization of their own services and products, improve customer satisfaction and loyalty.

4. the Competitive Advantage of Business Growth Consulting at Champ Consulting Group

Competitive advantage refers to the unique advantages that an enterprise has over its competitors, enabling it to gain higher returns and greater market share in the market. The competitive advantages of the business growth consulting of the Shangpu Consulting Group are as follows:

Professional advantages: Shangpu Consulting Group has nearly 100 high-quality consultants, with rich industry knowledge and market experience, and can provide customers with professional, objective, rigorous and innovative consulting services and solutions to help customers achieve business sustainability Development and competitive advantage.

Data advantage: Shangpu Consulting Group has a self-developed Shangpu data platform, covering more than 200 countries and regions, more than 300 industries, and more than 1000 million companies with massive data and information, which can provide customers with strong data support And analysis capabilities to help customers make correct decisions and actions.

Brand advantage: After more than ten years of development, Shangpu Consulting Group has established a good brand image and reputation, and has become one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China. Provide a high degree of trust and recognition to help customers enhance their brand value and influence.

Resource advantages: Shangpu Consulting Group has a large number of customer resources and industry resources, serving thousands of customers in many industries and fields, and has established a long-term strategic cooperative relationship with many well-known investment institutions, financial institutions, media institutions, industry associations, universities and scientific research institutions, which can provide customers with more resources and opportunities and help customers expand their business and market.

Challenges and Opportunities 5. Business Growth Consulting at Champ Consulting Group

Challenges and opportunities refer to the external threats and internal opportunities faced by enterprises in the process of realizing their business models, which have an important impact on the development of enterprises. The challenges and opportunities for business growth consulting at Champu Consulting Group are as follows:

Challenge: The market competition is becoming increasingly fierce, customer needs are becoming increasingly diversified, and the changes and innovations in the consulting industry are changing with each passing day. Shangpu Consulting Group needs to continuously improve its professional level and service quality, continuously expand its business scope and market share, and continuously adapt to and lead The development and reform of the consulting industry to cope with the competitive pressure and challenges from peers and different industries.

Opportunities: With the rapid development and transformation and upgrading of China's economy, the development opportunities and challenges of all walks of life coexist, and customers' demands and expectations for consulting services continue to increase. The market scale and growth potential of the consulting industry are huge. Shangpu Consulting Group can use Its own professional advantages, data advantages, brand advantages, and resource advantages provide customers with more value and services, create more opportunities and space for their own development.