1. Introduction

Business growth is one of the core objectives of an enterprise and one of the important indicators to measure its performance and competitiveness. In today's market environment, enterprises are facing fierce competition, rapid changes, diverse needs and other challenges, how to develop and implement effective business growth strategy, is an important issue related to survival and development. Business growth consulting is a professional service that addresses this issue and aims to help companies develop and implement effective growth strategies to increase their market share, revenue, profits and brand value.

The content and scope of business growth consulting is very wide, involving market analysis, competitive advantage, innovation model, organizational change and other aspects. The purpose and effectiveness of business growth consulting depends on a number of factors such as the professional competence of the consulting agency, the consulting approach, the quality of the consulting, and the cost of the consulting. Therefore, choosing a suitable consulting agency is one of the key steps for enterprises to achieve business growth.

Shangpu Consulting Group Co., Ltd. (hereinafter referred to as "Shangpu Consulting") was founded in early 2008. After more than ten years of hard work, Shangpu Consulting has accumulated rich professional experience and customer resources in the fields of industry research, market research, investment and financing consulting, and IPO listing consulting. With strong consulting innovation capabilities, first-class service quality, and Strong market competitiveness is highly recognized by all sectors of society, and has now become one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China.

As one of the earliest consulting institutions to provide special market research services in China, Shangpu Consulting has been involved in market research business since 2008. Over the past 14 years, it has experienced and witnessed the rapid development of China's market research industry. It has provided professional market research and related consulting services to more than 5000 customers, serving customers covering many industry fields, and has now become the most influential domestic leading brand of market research in China, and won the "China market survey customer satisfaction best brand award", with China National Bureau of statistics issued by the "the People's Republic of China foreign-related investigation license".

As a pioneer in domestic investment decision-making consulting, Shangpu Consulting is one of the institutions with the most complete qualification certificates in the industry. It has the Grade A credit qualification of China Engineering Consulting Unit. It is a member unit of China Science and Technology Information Society and Beijing Engineering Consulting Association, and the Ministry of Finance. "PPP Consulting Warehousing Agency", Beijing Zhongguancun High-tech Enterprise, Shangpu Consulting has become one of the leaders in the field of domestic investment, financing and M & A consulting.

Shangpu Consulting, as one of the first domestic professional institutions to participate in IPO listing consulting since the opening of the-share Growth Enterprise Market in 2009, Shangpu's listing consulting business has been in the leading position in the market all the year round, firmly at the head of the industry, and has always been one of the IPO, M & A and refinancing feasibility study consulting institutions with the largest number of declared projects accepted by the China Securities Regulatory Commission and the exchange, it has been selected as the "Pioneer Organization of IPO Consulting Industry" by the "International Finance News" under the "People's Daily", and has become one of the largest IPO consulting agencies in China recognized by the capital market, and is the first professional in the country to obtain the Grade A qualification for the preparation of fundraising reports. IPO consulting agency.

Shangpu Consulting has obvious advantages and competitiveness in business growth consulting, providing enterprises with comprehensive, accurate, timely and continuous business growth consulting services to help enterprises achieve their business growth goals. This paper analyzes the value and challenge of business growth consulting of Shangpu Consulting from four aspects, namely: market environment, customer demand, consulting method and social responsibility. This paper holds that in terms of business growth consulting, Shangpu Consulting needs to constantly innovate and improve in order to adapt to market changes and customer expectations and achieve sustainable development.

2. market environment

The market environment is one of the important factors affecting business growth consulting, which includes market size, market structure, market competition, market changes and so on. The characteristics and trends of the market environment determine the opportunities and challenges of business growth consulting, and also affect the content and methods of business growth consulting.

(1) Market size

Market size refers to the overall capacity and potential of the market, which reflects the demand and space for business growth consulting. According to the China Consulting Industry Association, the size of China's consulting market reached 1.2 trillion billion yuan in 2019, up 9.8 percent year-on-year, of which the management consulting market was 470 billion billion yuan, up 11.5 percent year-on-year, accounting for 39.2 percent of the consulting market, which is a major component of the consulting market. As one of the important contents of management consulting, business growth consulting has also shown a rapid growth trend. Especially under the impact of the new crown epidemic, many enterprises are facing the dilemma and pressure of business growth, and need professional consulting services to help them meet the challenges, find opportunities, realize transformation and innovation. Therefore, the market size of business growth consulting is expected to continue to expand in the future, providing a broad market space and development potential for Shangpu Consulting.

(2) Market structure

Market structure refers to the quantity, scale, distribution, organizational form and other characteristics of both supply and demand in the market, which reflects the status and characteristics of the supply and demand of business growth consulting. According to the China Consulting Industry Association, the suppliers of China's consulting market in 2019 are mainly composed of the following types of institutions: domestic consulting institutions, international consulting institutions, universities and scientific research institutions, industry associations and social organizations, government agencies and institutions, etc. Among them, domestic consulting agencies account for 54.3 percent of the consulting market and are the main suppliers of the consulting market. International consulting agencies account for 23.7 percent of the consulting market and are important competitors of the consulting market. Universities and scientific research institutions account for 9.8 percent of the consulting market and are important supporters of the consulting market. Industry associations and social organizations account for 7.6 percent of the consulting market and are important partners of the consulting market, government agencies and institutions account for 4.6 per cent of the consulting market and are important leaders in the consulting market. The supply side of business growth consulting also basically follows this market structure. As one of the representatives of domestic consulting agencies, Shangpu Consulting has a strong market share and influence, but it also faces fierce competition and competition from international consulting agencies. challenge.

The demand side of China's consulting market is mainly composed of the following types of customers: manufacturing, financial, information technology, energy, transportation, construction, retail, education, medical, government departments, etc. Among them, the manufacturing industry accounts for 28.7 percent of the consulting market and is the main demander of the consulting market. The financial industry accounts for 17.8 percent of the consulting market and is the important demander of the consulting market. The information technology industry accounts for 14.6 percent of the consulting market and is the fast-growing demander of the consulting market. The energy industry accounts for 9.2 percent of the consulting market and is the stable demander of the consulting market. The transportation industry accounts for 7.3 percent of the consulting market, it is the potential demand side of the consulting market. The construction industry accounts for 6.4 percent of the consulting market and is the emerging demand side of the consulting market. The retail industry accounts for 5.1 percent of the consulting market and is the diversified demand side of the consulting market. The education industry accounts for 3.9 percent of the consulting market and is the innovation demand side of the consulting market. The medical industry accounts for 3.7 percent of the consulting market and is the social responsibility demand side of the consulting market. The government department accounts for 3.3 percent of the consulting market, it is the public service demand side of the consulting market. The demand side of business growth consulting also basically follows this market structure. Shangpu Consulting's clients cover multiple industry sectors and have a wide market coverage and customer base, but they also need to provide differentiated and personalized business growth consulting services according to the characteristics and needs of different industries and customers.

(3) Market competition

Market competition refers to the mutual game and struggle between supply and demand in the market in order to obtain greater benefits, which reflects the competitiveness and competitive strategy of business growth consulting. According to the data of China Consulting Industry Association, the competition degree of China's consulting market in 2019 is relatively high, and the competition pattern shows the following characteristics: first, the competition between domestic consulting institutions and international consulting institutions is becoming increasingly fierce, and domestic consulting institutions rely on the advantages of in-depth understanding of the local market, flexible service mode and reasonable price strategy, Gradually eroded the market share of international consulting institutions, international consulting agencies rely on their brand influence, professional technology, global resources and other advantages to continue to maintain their leading position in the high-end market, and the two sides have launched fierce competition in different market segments; second, the competition between domestic consulting agencies is becoming increasingly fierce, the number and scale of domestic consulting agencies are growing, the market concentration is decreasing, and the market competition shows the characteristics of diversification, differentiation and segmentation, domestic consulting agencies have launched an all-round competition in brand, quality, price, service and other aspects; third, the competition among non-traditional consulting agencies such as universities and scientific research institutions, industry associations and social organizations, government agencies and institutions has become increasingly apparent. These institutions gradually enter the consulting market by virtue of their advantages in academic, technical, policy, resources and other aspects, it has formed a complex relationship of complementarity, cooperation and competition with traditional consulting institutions, adding new vitality and variables to the consulting market. The degree of competition in business growth consulting is also high, and the competition pattern basically follows this characteristic. The degree of competition in business growth consulting is also high, and the competition pattern basically follows this characteristic. As one of the leaders of business growth consulting, Shangpu Consulting has strong competitiveness and competitive strategy, but it also needs to continuously improve its core competitiveness to cope with the competitive pressure and challenges from all parties.

(4) Changes in the market

Market change refers to the changes in the behavior, demand, preferences, expectations and other factors of both supply and demand in the market, which reflects the dynamics and trends of business growth consulting. According to the data of China Consulting Industry Association, the changes of China's consulting market in 2019 show the following characteristics: first, the diversification and personalization of market demand. The demand of customers for consulting services not only involves different industries, fields, levels and directions, but also pays more attention to the adaptability, pertinence and innovation of consulting services, The expectation and satisfaction of customers for consulting services are also increasing, clients' selection and evaluation of consulting services are also more rational and strict; the second is the specialization and segmentation of market supply. In order to adapt to the diversification and personalization of market demand, consulting institutions continuously improve their professional level and service ability, constantly refine their own service field and direction, constantly innovate their own service mode and method, and constantly optimize their service quality and effect, it has formed a professional and segmented consulting service system with its own characteristics and advantages; the third is the cooperation and win-win of market competition. In order to cope with the intensification and complexity of market competition, consulting institutions continue to seek cooperation and alliances with other consulting institutions or non-consulting institutions, constantly expand their own service scope and resources, and constantly improve their own market influence and competitiveness, forming a cooperation-based foundation, A cooperative and win-win competitive landscape with a win-win goal. The changes in business growth consulting also show these characteristics. As one of the leaders in business growth consulting, Shangpu Consulting has strong market adaptability and change capabilities, but it also needs to constantly pay attention to market changes and trends, and constantly adjust its own Service content and methods continue to create their own service value and advantages.

3. customer needs

Customer demand refers to the customer's expectations and requirements for business growth consulting, which reflects the purpose and effect of business growth consulting. Customer demand is the starting point and destination of business growth consulting, the driving force and evaluation criteria of business growth consulting. The characteristics and trends of customer needs determine the content and methods of business growth consulting, and also affect the value and challenges of business growth consulting.

(1) Characteristics of customer needs

The characteristics of customer demand refer to the different characteristics of the customer's demand for business growth consulting in different aspects, which reflects the nature and connotation of the customer's demand for business growth consulting. According to the experience and data of Shangpu Consulting, clients' demand for business growth consulting mainly has the following characteristics: First, the diversity of demand. Clients' demand for business growth consulting involves different industries, fields, levels, directions, etc. Clients' demand for business growth consulting also changes with the changes of market environment, competition situation, development stage and other factors, the customer's demand for business growth consulting has no fixed model and standard, but is determined according to the actual situation and objectives of the customer. The second is the depth of demand. The customer's demand for business growth consulting not only stays at the superficial data, information, analysis and other levels, but goes deeper into the levels of strategy, model and innovation. The customer's demand for business growth consulting not only focuses on the results of business growth, instead, they pay more attention to the process and mechanism of business growth. Clients' demand for business growth consulting not only requires consulting institutions to provide solutions, but also requires consulting institutions to provide implementation support and continuous services. The third is the dynamic nature of demand. Clients' demand for business growth consulting is not static, but constantly changing with the passage of time and the progress of the project. Clients' demand for business growth consulting is not one-off, but continuous, customer demand for business growth consulting is not isolated, but interactive, customer demand for business growth consulting is not one-way, but two-way.

(2) Trends in customer demand

The trend of customer demand refers to the future development direction and change trend of the customer's demand for business growth consulting, which reflects the change and development of the customer's demand for business growth consulting. According to the observation and prediction of Shangpu Consulting, clients' demand for business growth consulting mainly shows the following trends: First, the demand is personalized. Clients' demand for business growth consulting pays more attention to the fit, pertinence, and innovation of consulting services. Clients' demand for business growth consulting more reflects clients' characteristics, needs, goals, etc, clients' demand for business growth consulting requires consulting agencies to provide differentiated and personalized consulting services; the second is the integration of demand. Clients' demand for business growth consulting pays more attention to the comprehensiveness, systematicness and synergy of consulting services. Clients' demand for business growth consulting more reflects the complexity, multidimension and relevance of business growth, clients' demand for business growth consulting requires consulting agencies to provide comprehensive and integrated consulting services; the third is the value of demand. Clients' demand for business growth consulting pays more attention to the effectiveness, practicability and sustainability of consulting services. Clients' demand for business growth consulting more reflects the purpose, effect and value of business growth, the client's demand for business growth consulting has increased the demand for value-based and results-based consulting services.

4. Counseling Methods

The consulting approach refers to the specific tools, techniques, processes, steps, etc. used by the consulting agency to meet the client's business growth consulting needs, which reflects the implementation and management of business growth consulting. The choice and use of consulting methods determines the quality and effectiveness of business growth consulting, and also affects the value and challenges of business growth consulting.

(1) Selection of consulting methods

The choice of consulting method refers to the consulting agency according to the client's business growth consulting needs, from a large number of consulting methods to choose the most suitable one or several, in order to achieve the best consulting effect. The choice of consulting methods is one of the core competencies of consulting agencies and one of the core competencies of consulting agencies. The selection of consulting methods needs to consider the following factors: first, the needs of customers. The selection of consulting methods should take the needs of customers as the starting point and destination, fully understand and analyze the objectives, current situation, problems, difficulties and opportunities of customers' business growth, fully communicate and negotiate with customers, and choose the consulting method that best meets the needs of customers according to the characteristics and trends of customers' needs; the second is the ability of the consulting agency. The choice of consulting methods should be based on and guaranteed by the ability of the consulting agency. It is necessary to make full use of and give full play to the professional knowledge, technical level, human resources, material resources, information resources, etc. of the consulting agency. The advantages and disadvantages of the ability, choose the consulting method that is most suitable for the ability of the consulting agency; the third is the market environment, the selection of consulting methods should be based on the market environment as the background and reference, and the scale, structure, competition, and changes of the market should be fully investigated and evaluated. According to the opportunities and challenges of the market environment, the consulting methods that best adapt to the market environment should be selected; The fourth is the effect of consulting, and the selection of consulting methods should be targeted and guided by the effect of consulting, it is necessary to fully predict and evaluate the feasibility, effectiveness, practicality, sustainability, etc. of the consulting method, and to select the consulting method that best achieves the consulting effect according to the expectations and requirements of the consulting effect.

According to the experience and data of Shangpu Consulting, Shangpu Consulting mainly adopts the following consulting methods in terms of business growth consulting: the first is market research, which refers to the consulting method of providing customers with professional reports and suggestions on the current situation, trends, opportunities and risks of the market by collecting, sorting, analyzing and explaining market-related data and information, market research is the basis and premise of business growth consulting, an important way to understand customers and the market, and an important basis for formulating business growth strategies; the second is strategic planning, which refers to the consulting method of formulating and implementing effective business growth strategies for customers through the analysis and evaluation of customers' business growth objectives, current situation, problems, difficulties and opportunities, strategic planning is the core and key of business growth consulting, an important tool to guide customers' business growth and an important guarantee to realize business growth. Third, innovation consulting refers to providing customers with innovative consulting methods on business growth through the innovation and optimization of customers' business growth models, methods, products and services, innovation consulting is the high-end and frontier of business growth consulting. It is an important way to improve the customer's business growth and an important driving force to enhance the customer's business growth. The fourth is organizational change. Organizational change refers to the adjustment and improvement of the organizational structure, process, culture and manpower of the customer's business growth to provide customers with consulting methods for organizational change of business growth, organizational change is the support and guarantee of business growth consulting, an important condition for implementing the customer's business growth, and an important means to improve the customer's business growth.

(2) Use of consulting methods

The use of consulting methods refers to the process of providing business growth consulting services to clients according to the selected consulting methods, according to certain tools, techniques, processes, steps, etc., which reflects the implementation and management of business growth consulting. The use of consulting methods should follow the following principles: first, customer orientation, the use of consulting methods should be oriented to the needs of customers, fully consider and respect the wishes and interests of customers, maintain good communication and cooperation with customers, and provide satisfactory consulting services to customers; second, professionalism, the use of consulting methods should be based on professional knowledge, technology and level, it is necessary to make full use of and give full play to the professional capabilities and resources of consulting institutions, and to provide customers with professional consulting services; the third is innovation. The use of consulting methods should be characterized by innovative thinking, methods, and models, and should fully reflect and demonstrate consulting institutions The innovative ability and value of the company must provide customers with innovative consulting services; the fourth is effectiveness, the use of consulting methods should aim at the realization of the effect, fully predict and evaluate the feasibility, effectiveness, practicality, sustainability, etc. of the consulting methods, and provide effective consulting services to clients.

According to the experience and data of Shangpu Consulting, Shangpu Consulting mainly adopts the following steps to use consulting methods in the aspect of business growth consulting: first, demand analysis, which refers to understanding and clarifying the needs and expectations of clients' business growth consulting through communication and negotiation with clients, including clients' business growth goals, current situation, problems, difficulties, opportunities, etc, as well as the customer's requirements and standards for consulting services, demand analysis is the basis and premise for the selection and use of consulting methods, and is an important link to ensure the fit and pertinence of consulting services. The second is scheme design, which refers to the selection and design of the most suitable business growth consulting scheme for customers according to the analysis of customers' needs, including the selection of consulting methods, the determination of consulting tools, the application of consulting techniques, the arrangement of consulting processes, the formulation of consulting steps, the allocation of consulting resources, the budget of consulting costs, the evaluation of consulting effects, etc. The scheme design is the core and key of the use of consulting methods and an important link to ensure the professionalism and innovation of consulting services. The third is the implementation of the scheme, program implementation refers to the implementation and completion of business growth consulting programs according to the client's program design, including the specific implementation of various consulting methods such as market research, strategic planning, innovation consulting, and organizational change, as well as the communication and feedback with clients, the preparation and submission of consulting reports, and the revision and improvement of consulting programs. Program implementation is the implementation and management of the use of consulting methods, it is an important link to ensure the effectiveness and value of consulting services; The fourth is plan follow-up. Plan follow-up refers to the continuous follow-up and support of the customer's business growth consulting plan after the implementation of the plan is completed, including the monitoring and evaluation of the implementation of the consulting plan, the optimization and improvement of the consulting plan, the extension and derivation of the consulting plan, the maintenance and update of the consulting plan, etc, program follow-up is the continuation and deepening of the use of consulting methods, and is an important link to ensure the sustainability and long-term effectiveness of consulting services.

5. social responsibility

Social responsibility refers to the concern and commitment of consulting agencies to the interests and well-being of society and the public while providing business growth consulting services to clients. It reflects the impact and significance of business growth consulting. The fulfillment and realization of social responsibility determines the value and challenge of business growth consulting, and also affects the value and challenge of business growth consulting.

(1) The content of social responsibility

The content of social responsibility refers to the specific social and public interests and well-being that consulting institutions should pay attention to and undertake in business growth consulting, which reflects the social value and social significance of business growth consulting. According to the philosophy and practice of Shangpu Consulting, Shangpu Consulting mainly focuses on and assumes the following social responsibilities in business growth consulting: First, the responsibility of integrity, which means that the consulting agency should abide by relevant laws and regulations in business growth consulting., Industry norms, ethics, etc., should ensure the authenticity, accuracy, objectivity, fairness, etc. of consulting services, and should protect the privacy and business secrets of customers, conflicts of interest and unfair competition should be avoided, and the reputation and credibility of the consulting industry should be maintained. Integrity responsibility is the basic and necessary responsibility of business growth consulting, and it is an important responsibility to ensure the legality and compliance of consulting services; the second is quality responsibility. Quality responsibility means that consulting agencies should ensure the quality and effectiveness of consulting services in terms of business growth consulting, and should provide consulting services that meet customer needs and expectations, professional consulting methods and technologies should be provided, innovative consulting solutions and suggestions should be provided, and continuous consulting support and services should be provided. Quality responsibility is the core responsibility and key responsibility of business growth consulting, and it is an important responsibility to ensure the effectiveness and practicability of consulting services. The third is innovation responsibility, which means that consulting institutions should continuously promote the innovation and development of consulting services in terms of business growth consulting, new ideas, new methods and new models of business growth should be continuously explored and studied, new technologies, new tools and new resources should be continuously introduced and applied, and new consulting services and values should be continuously created and provided. Innovation responsibility is the high-end responsibility and cutting-edge responsibility of business growth consulting, and an important responsibility to ensure the innovation and leading nature of consulting services. Fourth, social responsibility, social responsibility means that the consulting agency should pay attention to and promote the interests and welfare of the society and the public in the aspect of business growth consulting, should support and participate in the development and progress of the society and the public, should respect and protect the culture and environment of the society and the public, and should contribute and give back the resources and wealth of the society and the public. Social responsibility is the expanding responsibility and deepening responsibility of business growth consulting, it is an important responsibility to ensure the social and public welfare of consulting services.

(2) Realization of social responsibility

The realization of social responsibility refers to the specific measures and actions taken by consulting agencies in business growth consulting to fulfill and realize the content of social responsibility, which reflects the social impact and social contribution of business growth consulting. The realization of social responsibility needs to follow the following principles: first, initiative, which means that consulting institutions should take the initiative to pay attention to and assume social responsibility in business growth consulting, actively communicate and cooperate with the society and the public, actively seek and create opportunities and platforms for social responsibility, and actively display and publicize the practice and achievements of social responsibility, initiative is the driving force and orientation of the realization of social responsibility, and it is an important principle to reflect the social responsibility consciousness and attitude of consulting institutions; the second is cooperation, which means that consulting institutions should pay attention to and undertake social responsibility cooperatively with customers, peers, partners, social organizations, government departments and so on, the resources and experience of social responsibility should be shared and used cooperatively, and the problems and challenges of social responsibility should be solved and dealt with cooperatively. Cooperation is the basis and guarantee for the realization of social responsibility and an important principle reflecting the ability and level of social responsibility of consulting institutions. The third is creativity, which means that consulting institutions should pay creative attention to and assume social responsibility in business growth consulting, the goals and plans of social responsibility should be creatively proposed and implemented, the methods and technologies of social responsibility should be creatively developed and applied, and the value and contribution of social responsibility should be created and provided. Creativity is the core and key to the realization of social responsibility. It is an important principle that reflects the innovation and leadership of social responsibility of consulting agencies; the fourth is continuity, continuity means that the consulting agency should continuously pay attention to and undertake social responsibility in business growth consulting, should continuously monitor and evaluate the implementation and effect of social responsibility, should continuously optimize and improve the content and method of social responsibility, and should continuously follow up and support the goals and plans of social responsibility. Continuity is the continuation and deepening of the realization of social responsibility, it is an important principle that reflects the sustainable and long-term social responsibility of the advisory body.

According to the concept and practice of Shangpu Consulting, Shangpu Consulting mainly takes the following measures and actions to realize social responsibility in business growth consulting: First, establish and improve the management system of social responsibility. Shangpu Consulting incorporates social responsibility into its strategic planning and operation management, establishes special social responsibility departments and personnel, and formulates and implements social responsibility policies and norms, establish and improve the supervision and evaluation mechanism of social responsibility to ensure the effective implementation and management of social responsibility; the second is to carry out and participate in social responsibility projects and activities. Shangpu Consulting actively carries out and participates in various social responsibility related to business growth consulting Projects and activities, such as providing free or low-cost business growth consulting services for small and medium-sized enterprises, and providing professional business growth consulting support for social welfare undertakings, provide the training and popularization of knowledge and skills of business growth consulting for the society and the public, and provide the sharing and exchange of cases and experiences of business growth consulting for the society and the public. Through these projects and activities, Shangpu consulting has made positive contributions to the development and progress of the society and the public; the third is to establish and maintain the cooperative relationship of social responsibility, shangpu Consulting actively establishes and maintains the cooperative relationship of social responsibility with customers, peers, partners, social organizations, government departments, etc., through mutual support and cooperation, jointly pay attention to and undertake social responsibility, share and use the resources and experience of social responsibility, jointly solve and deal with the problems and challenges of social responsibility, and jointly create and provide the value and contribution of social responsibility, through these cooperative relations, champu Consulting has made positive efforts for the interests and well-being of the society and the public; the fourth is to display and publicize the practice and achievements of social responsibility. Champu Consulting actively displays and publicizes its practice and achievements of social responsibility in business growth consulting, through various channels and methods, such as websites, reports, media, forums, awards, etc, to show and publicize its ideas and actions in social responsibility to the society and the public, as well as its influence and contribution in social responsibility. Through these exhibitions and publicity, Champ Consulting has made a positive contribution to the recognition and participation of the society and the public. Promote.

6. Conclusion

Business growth consulting refers to consulting services that help companies develop and implement effective business growth strategies, including market analysis, competitive advantage, innovation models, and organizational change. Shangpu Consulting Group is one of the most leading and authoritative independent third-party research and investment and financing consulting institutions in China. It has rich professional experience and customer resources to provide enterprises with comprehensive, accurate, timely and continuous business growth consulting services. This paper analyzes the value and challenge of business growth consulting of Shangpu Consulting from four aspects, namely: market environment, customer demand, consulting method and social responsibility. This paper holds that Shangpu Consulting has obvious advantages and competitiveness in business growth consulting, but it also faces some risks and difficulties, and needs continuous innovation and improvement to adapt to market changes and customer expectations and achieve sustainable development.

The main part of this paperConclusionAs follows:

The market size of business growth consulting is expected to continue to expand in the future, providing a broad market space and development potential for Champ Consulting;

The market competition of business growth consulting is becoming increasingly fierce, and Shangpu Consulting needs to continuously improve its core competitiveness to cope with the competitive pressures and challenges from all parties;

The customer needs of business growth consulting show the characteristics and trends of diversification, depth, and dynamics. Shangpu Consulting needs to provide differentiated and personalized business growth consulting services according to the characteristics and needs of different industries and customers;

The consulting method of business growth consulting needs to select and use specialized, subdivided, innovative and comprehensive consulting methods. Shangpu Consulting needs to make full use of its professional capabilities and resources in market research, strategic planning, innovative consulting and organizational change to provide customers with professional consulting methods and technologies;

The social responsibility of business growth consulting needs to pay attention to and bear the social responsibility of integrity responsibility, quality responsibility, innovation responsibility, social responsibility and so on. Shangpu consulting needs to actively fulfill and realize its social responsibility in business growth consulting, and make contributions to the interests and well-being of the society and the public.