1. Introduction

The consulting industry is an industry closely related to economic development, and its development level and trend reflect the economic situation and development potential of a country or region. As China's economy enters a new normal, the consulting industry is also facing new opportunities and challenges. On the one hand, the development of technologies and concepts such as digitalization, intelligence, and ecologicalization has provided the consulting industry with new growth points and innovation space, making consulting services more efficient, intelligent, personalized and value-based; on the other hand, these technologies The development of ideas and concepts has also brought new competitive pressure and change needs to the consulting industry, requiring consulting companies to continuously improve their capabilities and levels to adapt to changes in customers and the market, leading the changes in the industry.

In this context, business growth consulting has become an important field and direction of the consulting industry. Its purpose is to help customers achieve business growth and transformation, and enhance their competitiveness and value. Business growth consulting involves many aspects, including strategic planning, market analysis, product innovation, marketing strategy, customer relations, organizational change, operational optimization, risk management, etc. The core of business growth consulting is innovation, that is, through innovative consulting services, to provide customers with innovative solutions to achieve customer innovation and development.

Based on the many years of practical experience of Shangpu Consulting Group, combined with the development trend of the consulting industry at home and abroad, this paper discusses the innovative practice of business growth consulting, including the following aspects:(1) the foresight of consulting services, that is, according to the future vision and goals of customers, to provide strategic and forward-looking consulting suggestions, to lead customers to grasp market opportunities and cope with industry changes;(2) the personalization of consulting services, that is, according to the characteristics and needs of customers, to provide customized and differentiated consulting solutions to meet the diversified and personalized needs of customers;(3) the agility of consulting services, that is, the use of agile consulting methods and tools to improve the efficiency and quality of consulting projects, to achieve rapid response and delivery;(4) the design of consulting services, that is, the use of design thinking and digital technology, improve the innovation and value of consulting services, and realize the visualization and experience of consulting results;(5) The operation of consulting services, that is, through data analysis and intelligent platform, to provide continuous consulting operation services, to realize the quantification and optimization of consulting results;(6) The ecology of consulting services, that is, to build an open consulting ecosystem, and share resources and values with customers and partners, achieve synergy and innovation in consulting services. This paper holds that the innovative practice of business growth consulting can not only enhance the core competitiveness of consulting companies, but also help customers achieve business growth and transformation, and lead the industry change.

Foresight of 2. Consulting Service

The forward-looking nature of consulting services refers to providing strategic and forward-looking consulting suggestions according to the future vision and goals of customers, leading customers to grasp market opportunities and respond to industry changes. The forward-looking of consulting services requires consulting firms to have the following capabilities:

(1) Insight into future trends and changes, analyze the industry environment and competitive situation of customers, identify opportunities and challenges of customers, and put forward targeted strategic suggestions and action plans;

(2) Understand the client's vision and goals, work with the client to develop clear strategic objectives and key performance indicators to ensure that the direction and effectiveness of consulting services are consistent with the client's expectations;

(3) Stimulate customers' innovative consciousness and ability, help customers break the mindset, explore new business models and innovative solutions provided by value, and realize the innovative development of customers.

The forward-looking nature of consulting services requires consulting companies to constantly update their knowledge systems and methodologies, track and study future technology and business trends, and provide clients with visionary and influential consulting services. Champ Consulting Group has a wealth of experience and results in this area, such:

Shangpu Consulting Group provided a global leading automobile manufacturer with future travel strategy consulting, helping it to formulate the travel vision and goals for the next ten years, as well as corresponding product and service plans, including electric vehicles, automatic driving, shared travel, Intelligent Internet connection and other aspects, for it to occupy the first opportunity and advantage in the future travel field;

Shangpu Consulting Group provided future education strategy consultation for a well-known Internet platform in China, helping it analyze the development trend and changes of future education, as well as its opportunities and challenges in the field of future education, and proposed future education solutions based on artificial intelligence, big data, Cloud computing and other technologies, including online education, intelligent education, personalized education, lifelong education, etc, to build its core competitiveness in the field of future education;

Shangpu Consulting Group provided future consumption strategy consultation for an internationally renowned FMT company, helping it understand the needs and behaviors of future consumers, as well as future consumption scenarios and patterns, and proposed future consumption solutions based on the Internet of Things, social media, and block Chain and other technologies, including smart consumption, social consumption, shared consumption, green consumption, etc, to create new value and experience in the future consumption field.

The above cases show that through the foresight of consulting services, Shangpu Consulting Group provides customers with strategic and forward-looking consulting advice, leading customers to seize market opportunities, respond to industry changes, and achieve business growth and transformation.

Personalization of 3. Consulting Services

Personalization of consulting services refers to providing customized and differentiated consulting solutions according to the characteristics and needs of customers to meet the diversified and personalized needs of customers. The personalization of consulting services requires the consulting company to have the following capabilities:

(1) In-depth understanding of the customer's background and current situation, analysis of the customer's strengths and weaknesses, identification of customer needs and problems, and targeted consultation diagnosis and analysis;

(2) Fully communicate and collaborate, establish a good cooperative relationship with customers, understand customers' expectations and preferences, and jointly develop appropriate consulting solutions and processes to ensure the fit and satisfaction of consulting services;

(3) Flexible adjustment and optimization, timely adjustment and optimization of consulting programs and processes according to the progress and feedback of consulting projects, solve problems and difficulties in the consulting process, and improve the effectiveness and quality of consulting services.

The personalization of consulting services requires consulting companies to continuously improve their professional capabilities and service levels, provide customers with customized and differentiated consulting services, and meet the diversified and personalized needs of customers. Champ Consulting Group has a wealth of experience and results in this area, such:

Shangpu Consulting Group provides personalized marketing consulting for a leading domestic e-commerce platform, helping it analyze consumers' behaviors and preferences, as well as competitors' strategies and trends, and propose personalized marketing solutions based on artificial intelligence, big data, cloud computing and other technologies, including personalized recommend, personalized pricing, personalized promotion, personalized service and other aspects, to improve consumers' loyalty and satisfaction, increase sales and profits;

Shangpu Consulting Group provided personalized medical consultation for an internationally renowned pharmaceutical company, helping it to analyze the development trend and changes of the medical industry, as well as its opportunities and challenges in the field of personalized medicine, and proposed personalized medical solutions based on genetic testing, bioinformatics, artificial intelligence and other technologies, including personalized diagnosis, personalized treatment, personalized prevention, personalized management, etc, provide them with more effective and safe medical products and services;

Shangpu Consulting Group provided personalized financial consulting for a well-known domestic financial institution, helping it analyze the development trend and changes of the financial industry, as well as its opportunities and challenges in the field of personalized finance, and put forward personalized financial solutions based on blockchain, artificial intelligence, cloud computing and other technologies, including personalized financial management, personalized loans, personalized insurance, personalized payment, etc, provide them with more convenient and secure financial products and services.

The above cases show that through the personalization of consulting services, Shangpu Consulting Group provides customers with customized and differentiated consulting solutions to meet the diversified and personalized needs of customers and achieve business growth and transformation.

Agile 4. Consulting Services

The agility of consulting services refers to the adoption of agile consulting methods and tools to improve the efficiency and quality of consulting projects and achieve rapid response and delivery. The agility of consulting services requires consulting firms to have the following capabilities:

(1) Adopt agile consulting methods, such as agile project management, agile innovation, agile learning, etc., to break down consulting projects into multiple iterations and incremental processes to achieve quick start, quick trial and error, quick improvement, and quick delivery;

(2) Adopt agile consulting tools, such as agile kanban, agile map, agile canvas, etc., to realize the visualization, collaboration, standardization and automation of consulting projects, and improve the transparency, collaboration, efficiency and quality of consulting projects;

(3) Adopt agile consulting teams, such as agile teams, agile coaches, agile experts, etc., to achieve self-organization, self-driving, self-learning, self-improvement, and improve the flexibility, creativity, adaptability and effectiveness of the consulting team.

The agility of consulting services requires consulting companies to continuously learn and learn from the concepts and practices of agility, provide customers with agile consulting services, improve the efficiency and quality of consulting projects, and achieve rapid response and delivery. Champ Consulting Group has a wealth of experience and results in this area, such:

Shangpu Consulting Group provides agile organizational consulting for a leading domestic Internet giant, helping it to build an agile organizational structure and culture, realizing the flattening, decentralization and networking of the organization, and improving the response speed and innovation ability of the organization;

Shangpu Consulting Group provides agile supply chain consulting for an internationally renowned retail chain enterprise, helping it to establish an agile supply chain management system, realizing the real-time, intelligent and collaborative supply chain, and improving the efficiency and flexibility of the supply chain;

Shangpu Consulting Group provided agile research and development consulting for a well-known domestic manufacturing enterprise, helping it adopt agile research and development methods and tools, realizing the iteration, verification and optimization of the research and development process, and improving the quality and speed of research and development.

The above cases show that through the agility of consulting services, Shangpu Consulting Group provides agile consulting services to customers, improves the efficiency and quality of consulting projects, achieves rapid response and delivery, and achieves business growth and transformation.

Design of 5. Consulting Service

The design of consulting services refers to the use of design thinking and digital technology to enhance the innovation and value of consulting services, and to realize the visualization and experience of consulting results. The design of consulting services requires the consulting firm to have the following capabilities:

(1) Use design thinking, such as reasoning, defining problems, creative ideas, prototype production, test feedback, etc., to achieve people-oriented, problem-oriented, innovation-oriented, and enhance the innovation and value of consulting services;

(2) Use digital technologies, such as data analysis, artificial intelligence, cloud computing, Internet of Things, etc., to realize data-driven, intelligent support, cloud delivery, and Internet of Things perception of consulting services, and improve the efficiency and quality of consulting services;

(3) Use visual and experiential means, such as charts, animations, videos, games, stories, etc., to achieve intuitive display, emotional communication, interactive participation, and immersion experience of consulting results, and enhance the influence and attractiveness of consulting results.

The design of consulting services requires consulting companies to continuously master and use design thinking and digital technology to provide customers with designed consulting services, enhance the innovation and value of consulting services, and realize the visualization and experience of consulting results. Champ Consulting Group has a wealth of experience and results in this area, such:

Shangpu Consulting Group provides a leading domestic tourism platform with designed tourism experience consultation, helping it to use design thinking and digital technology to create a series of tourism experience products and services, including intelligent tour guides, virtual tourism, interactive games, Storytelling, etc., providing tourists with rich tourism experience and improving tourists' satisfaction and loyalty;

Shangpu Consulting Group provides design-oriented hotel space consultation for an internationally renowned hotel group, helping it to use design thinking and digital technology to create a series of hotel space designs, including intelligent guest rooms, theme restaurants, art galleries, health centers, etc. It provides hotel guests with comfortable hotel space and improves the experience and return rate of hotel guests;

Shangpu Consulting Group provided a well-known domestic financial institution with designed financial service consulting, helping it use design thinking and digital technology to develop a series of financial service products and services, including intelligent financial management, social payment, blockchain insurance, gamification education, etc., providing convenient financial services for financial users and enhancing the trust and participation of financial users.

The above cases show that through the design of consulting services, Shangpu Consulting Group provides customers with designed consulting services, enhances the innovation and value of consulting services, realizes the visualization and experience of consulting results, and realizes business growth and transformation.

Operationalization of 6. consulting services

The operationalization of consulting services refers to the provision of continuous consulting and operation services through data analysis and intelligent platforms to quantify and optimize consulting results. The operationalization of consulting services requires the consulting firm to have the following capabilities:

(1) Through data analysis, such as data collection, data cleaning, data mining, data visualization, etc., to realize the quantification and evaluation of consulting results, and provide data support and basis for the improvement and optimization of consulting services;

(2) Through intelligent platforms, such as cloud computing, artificial intelligence, Internet of Things, blockchain, etc., to realize the intelligence and automation of consulting services, and provide technical support and guarantee for the continuity and stability of consulting services;

(3) Through continuous consulting operation services, such as consulting monitoring, consulting maintenance, consulting update, consulting training, etc., to achieve continuous and optimized consulting results, and provide service support and guarantee for the value and impact of consulting services.

The operationalization of consulting services requires consulting companies to continuously use and develop data analysis and intelligent platforms to provide customers with operational consulting services, to quantify and optimize consulting results, and to achieve continuous and stable consulting services. Champ Consulting Group has a wealth of experience and results in this area, such:

Shangpu Consulting Group provides operational power market consulting for a leading power company in China, helping it to establish a power market operation platform based on data analysis and artificial intelligence, realizing real-time monitoring, intelligent prediction, optimal scheduling, risk control and other functions of the power market, and improving the efficiency and benefits of the power market;

尚普咨询集团为一家国际知名的航空公司提供了运营化的航空服务咨询，帮助其建立了基于云计算和物联网的航空服务运营平台，实现了航空服务的智能化和自动化，包括智能机票、智能安检、智能登机、智能行李等功能，为其提升航空服务的质量和体验；

尚普咨询集团为一家国内知名的教育机构提供了运营化的教育服务咨询，帮助其建立了基于区块链和人工智能的教育服务运营平台，实现了教育服务的安全化和优化，包括教育证书、教育评估、教育推荐、教育反馈等功能，为其提升教育服务的信任和参与。

以上案例表明，尚普咨询集团通过咨询服务的运营化，为客户提供了运营化的咨询服务，实现咨询成果的量化和优化，实现咨询服务的持续和稳定，实现业务增长和转型。

七、咨询服务的生态化

咨询服务的生态化，是指构建开放的咨询生态系统，与客户和合作伙伴共享资源和价值，实现咨询服务的协同和创新。咨询服务的生态化，要求咨询公司具备以下能力：

（1）构建开放的咨询平台，如咨询云、咨询社区、咨询市场等，实现咨询资源的共享和流通，为咨询服务的提供和获取提供平台支持和保障；

（2）构建多元的咨询合作伙伴，如咨询联盟、咨询生态圈、咨询联合体等，实现咨询价值的共创和共享，为咨询服务的协同和创新提供合作支持和保障；

（3）构建持续的咨询关系，如咨询顾问、咨询导师、咨询伙伴等，实现咨询服务的持续和深入，为咨询服务的价值和影响提供关系支持和保障。

咨询服务的生态化，要求咨询公司不断拓展和优化咨询生态系统，与客户和合作伙伴共享资源和价值，实现咨询服务的协同和创新，实现咨询服务的开放和共赢。尚普咨询集团在这方面有着丰富的经验和成果，例如：

尚普咨询集团构建了开放的咨询云平台，为客户和合作伙伴提供了咨询服务的在线获取和交付，包括咨询需求发布、咨询方案匹配、咨询项目管理、咨询成果展示等功能，为咨询服务的提供和获取提供了便捷和高效的平台支持和保障；

尚普咨询集团构建了多元的咨询生态圈，与客户和合作伙伴共同参与了多个咨询项目和活动，包括咨询竞赛、咨询沙龙、咨询论坛、咨询研究等，为咨询服务的协同和创新提供了丰富和有价值的合作支持和保障；

尚普咨询集团构建了持续的咨询关系，与客户和合作伙伴建立了长期和深入的咨询合作关系，包括咨询顾问、咨询导师、咨询伙伴等，为咨询服务的持续和深入提供了稳定和有力的关系支持和保障。

以上案例表明，尚普咨询集团通过咨询服务的生态化，与客户和合作伙伴共享资源和价值，实现咨询服务的协同和创新，实现咨询服务的开放和共赢，实现业务增长和转型。

八、结论

本文基于尚普咨询集团的多年实践经验，结合国内外咨询行业的发展趋势，探讨了业务增长咨询的创新实践，包括咨询服务的前瞻化、个性化、敏捷化、设计化、运营化、生态化等六个方面。本文认为，业务增长咨询的创新实践，不仅能够提升咨询公司的核心竞争力，也能够助力客户实现业务增长和转型，引领行业变革。本文希望能够为咨询行业的发展和创新提供一些参考和启示。