1. Introduction

The consulting industry is an industry closely related to economic development, and its development level and trend reflect the economic situation and development potential of a country or region. As China's economy enters a new normal, the consulting industry is also facing new opportunities and challenges. On the one hand, the development of technologies and concepts such as digitalization, intelligence, and ecologicalization has provided the consulting industry with new growth points and innovation space, making consulting services more efficient, intelligent, personalized and value-based; on the other hand, these technologies The development of ideas and concepts has also brought new competitive pressure and change needs to the consulting industry, requiring consulting companies to continuously improve their capabilities and levels to adapt to changes in customers and the market, leading the changes in the industry.

In this context, business growth consulting has become an important field and direction of the consulting industry. Its purpose is to help customers achieve business growth and transformation, and enhance their competitiveness and value. Business growth consulting involves many aspects, including strategic planning, market analysis, product innovation, marketing strategy, customer relations, organizational change, operational optimization, risk management, etc. The core of business growth consulting is innovation, that is, through innovative consulting services, to provide customers with innovative solutions to achieve customer innovation and development.

Based on the many years of practical experience of Shangpu Consulting Group, combined with the development trend of the consulting industry at home and abroad, this paper discusses the innovative practice of business growth consulting, including the following aspects:(1) the foresight of consulting services, that is, according to the future vision and goals of customers, to provide strategic and forward-looking consulting suggestions, to lead customers to grasp market opportunities and cope with industry changes;(2) the personalization of consulting services, that is, according to the characteristics and needs of customers, to provide customized and differentiated consulting solutions to meet the diversified and personalized needs of customers;(3) the agility of consulting services, that is, the use of agile consulting methods and tools to improve the efficiency and quality of consulting projects, to achieve rapid response and delivery;(4) the design of consulting services, that is, the use of design thinking and digital technology, improve the innovation and value of consulting services, and realize the visualization and experience of consulting results;(5) The operation of consulting services, that is, through data analysis and intelligent platform, to provide continuous consulting operation services, to realize the quantification and optimization of consulting results;(6) The ecology of consulting services, that is, to build an open consulting ecosystem, and share resources and values with customers and partners, achieve synergy and innovation in consulting services. This paper holds that the innovative practice of business growth consulting can not only enhance the core competitiveness of consulting companies, but also help customers achieve business growth and transformation, and lead the industry change.

Foresight of 2. Consulting Service

The forward-looking nature of consulting services refers to providing strategic and forward-looking consulting suggestions according to the future vision and goals of customers, leading customers to grasp market opportunities and respond to industry changes. The forward-looking of consulting services requires consulting firms to have the following capabilities:

(1) Insight into future trends and changes, analyze the industry environment and competitive situation of customers, identify opportunities and challenges of customers, and put forward targeted strategic suggestions and action plans;

(2) Understand the client's vision and goals, work with the client to develop clear strategic objectives and key performance indicators to ensure that the direction and effectiveness of consulting services are consistent with the client's expectations;

(3) Stimulate customers' innovative consciousness and ability, help customers break the mindset, explore new business models and innovative solutions provided by value, and realize the innovative development of customers.

The forward-looking nature of consulting services requires consulting companies to constantly update their knowledge systems and methodologies, track and study future technology and business trends, and provide clients with visionary and influential consulting services. Champ Consulting Group has a wealth of experience and results in this area, such:

Shangpu Consulting Group provided a global leading automobile manufacturer with future travel strategy consulting, helping it to formulate the travel vision and goals for the next ten years, as well as corresponding product and service plans, including electric vehicles, automatic driving, shared travel, Intelligent Internet connection and other aspects, for it to occupy the first opportunity and advantage in the future travel field;

Shangpu Consulting Group provided future education strategy consultation for a well-known Internet platform in China, helping it analyze the development trend and changes of future education, as well as its opportunities and challenges in the field of future education, and proposed future education solutions based on artificial intelligence, big data, Cloud computing and other technologies, including online education, intelligent education, personalized education, lifelong education, etc, to build its core competitiveness in the field of future education;

Shangpu Consulting Group provided future consumption strategy consultation for an internationally renowned FMT company, helping it understand the needs and behaviors of future consumers, as well as future consumption scenarios and patterns, and proposed future consumption solutions based on the Internet of Things, social media, and block Chain and other technologies, including smart consumption, social consumption, shared consumption, green consumption, etc, to create new value and experience in the future consumption field.

The above cases show that through the foresight of consulting services, Shangpu Consulting Group provides customers with strategic and forward-looking consulting advice, leading customers to seize market opportunities, respond to industry changes, and achieve business growth and transformation.

Personalization of 3. Consulting Services

Personalization of consulting services refers to providing customized and differentiated consulting solutions according to the characteristics and needs of customers to meet the diversified and personalized needs of customers. The personalization of consulting services requires the consulting company to have the following capabilities:

(1) In-depth understanding of the customer's background and current situation, analysis of the customer's strengths and weaknesses, identification of customer needs and problems, and targeted consultation diagnosis and analysis;

(2) Fully communicate and collaborate, establish a good cooperative relationship with customers, understand customers' expectations and preferences, and jointly develop appropriate consulting solutions and processes to ensure the fit and satisfaction of consulting services;

(3) Flexible adjustment and optimization, timely adjustment and optimization of consulting programs and processes according to the progress and feedback of consulting projects, solve problems and difficulties in the consulting process, and improve the effectiveness and quality of consulting services.

The personalization of consulting services requires consulting companies to continuously improve their professional capabilities and service levels, provide customers with customized and differentiated consulting services, and meet the diversified and personalized needs of customers. Champ Consulting Group has a wealth of experience and results in this area, such:

Shangpu Consulting Group provides personalized marketing consulting for a leading domestic e-commerce platform, helping it analyze consumers' behaviors and preferences, as well as competitors' strategies and trends, and propose personalized marketing solutions based on artificial intelligence, big data, cloud computing and other technologies, including personalized recommend, personalized pricing, personalized promotion, personalized service and other aspects, to improve consumers' loyalty and satisfaction, increase sales and profits;

Shangpu Consulting Group provided personalized medical consultation for an internationally renowned pharmaceutical company, helping it to analyze the development trend and changes of the medical industry, as well as its opportunities and challenges in the field of personalized medicine, and proposed personalized medical solutions based on genetic testing, bioinformatics, artificial intelligence and other technologies, including personalized diagnosis, personalized treatment, personalized prevention, personalized management, etc, provide them with more effective and safe medical products and services;

Shangpu Consulting Group provided personalized financial consulting for a well-known domestic financial institution, helping it analyze the development trend and changes of the financial industry, as well as its opportunities and challenges in the field of personalized finance, and put forward personalized financial solutions based on blockchain, artificial intelligence, cloud computing and other technologies, including personalized financial management, personalized loans, personalized insurance, personalized payment, etc, provide them with more convenient and secure financial products and services.

The above cases show that through the personalization of consulting services, Shangpu Consulting Group provides customers with customized and differentiated consulting solutions to meet the diversified and personalized needs of customers and achieve business growth and transformation.

Agile 4. Consulting Services

The agility of consulting services refers to the adoption of agile consulting methods and tools to improve the efficiency and quality of consulting projects and achieve rapid response and delivery. The agility of consulting services requires consulting firms to have the following capabilities:

(1) Adopt agile consulting methods, such as agile project management, agile innovation, agile learning, etc., to break down consulting projects into multiple iterations and incremental processes to achieve quick start, quick trial and error, quick improvement, and quick delivery;

(2) Adopt agile consulting tools, such as agile kanban, agile map, agile canvas, etc., to realize the visualization, collaboration, standardization and automation of consulting projects, and improve the transparency, collaboration, efficiency and quality of consulting projects;

(3) Adopt agile consulting teams, such as agile teams, agile coaches, agile experts, etc., to achieve self-organization, self-driving, self-learning, self-improvement, and improve the flexibility, creativity, adaptability and effectiveness of the consulting team.

The agility of consulting services requires consulting companies to continuously learn and learn from the concepts and practices of agility, provide customers with agile consulting services, improve the efficiency and quality of consulting projects, and achieve rapid response and delivery. Champ Consulting Group has a wealth of experience and results in this area, such:

Shangpu Consulting Group provides agile organizational consulting for a leading domestic Internet giant, helping it to build an agile organizational structure and culture, realizing the flattening, decentralization and networking of the organization, and improving the response speed and innovation ability of the organization;

Shangpu Consulting Group provides agile supply chain consulting for an internationally renowned retail chain enterprise, helping it to establish an agile supply chain management system, realizing the real-time, intelligent and collaborative supply chain, and improving the efficiency and flexibility of the supply chain;

Shangpu Consulting Group provided agile research and development consulting for a well-known domestic manufacturing enterprise, helping it adopt agile research and development methods and tools, realizing the iteration, verification and optimization of the research and development process, and improving the quality and speed of research and development.

The above cases show that through the agility of consulting services, Shangpu Consulting Group provides agile consulting services to customers, improves the efficiency and quality of consulting projects, achieves rapid response and delivery, and achieves business growth and transformation.

Design of 5. Consulting Service

The design of consulting services refers to the use of design thinking and digital technology to enhance the innovation and value of consulting services, and to realize the visualization and experience of consulting results. The design of consulting services requires the consulting firm to have the following capabilities:

(1) Use design thinking, such as reasoning, defining problems, creative ideas, prototype production, test feedback, etc., to achieve people-oriented, problem-oriented, innovation-oriented, and enhance the innovation and value of consulting services;

(2) Use digital technologies, such as data analysis, artificial intelligence, cloud computing, Internet of Things, etc., to realize data-driven, intelligent support, cloud delivery, and Internet of Things perception of consulting services, and improve the efficiency and quality of consulting services;

(3) Use visual and experiential means, such as charts, animations, videos, games, stories, etc., to achieve intuitive display, emotional communication, interactive participation, and immersion experience of consulting results, and enhance the influence and attractiveness of consulting results.

The design of consulting services requires consulting companies to continuously master and use design thinking and digital technology to provide customers with designed consulting services, enhance the innovation and value of consulting services, and realize the visualization and experience of consulting results. Champ Consulting Group has a wealth of experience and results in this area, such:

Shangpu Consulting Group provides a leading domestic tourism platform with designed tourism experience consultation, helping it to use design thinking and digital technology to create a series of tourism experience products and services, including intelligent tour guides, virtual tourism, interactive games, Storytelling, etc., providing tourists with rich tourism experience and improving tourists' satisfaction and loyalty;

Shangpu Consulting Group provides design-oriented hotel space consultation for an internationally renowned hotel group, helping it to use design thinking and digital technology to create a series of hotel space designs, including intelligent guest rooms, theme restaurants, art galleries, health centers, etc. It provides hotel guests with comfortable hotel space and improves the experience and return rate of hotel guests;

Shangpu Consulting Group provided a well-known domestic financial institution with designed financial service consulting, helping it use design thinking and digital technology to develop a series of financial service products and services, including intelligent financial management, social payment, blockchain insurance, gamification education, etc., providing convenient financial services for financial users and enhancing the trust and participation of financial users.

The above cases show that through the design of consulting services, Shangpu Consulting Group provides customers with designed consulting services, enhances the innovation and value of consulting services, realizes the visualization and experience of consulting results, and realizes business growth and transformation.

Operationalization of 6. consulting services

The operationalization of consulting services refers to the provision of continuous consulting and operation services through data analysis and intelligent platforms to quantify and optimize consulting results. The operationalization of consulting services requires the consulting firm to have the following capabilities:

(1) Through data analysis, such as data collection, data cleaning, data mining, data visualization, etc., to realize the quantification and evaluation of consulting results, and provide data support and basis for the improvement and optimization of consulting services;

(2) Through intelligent platforms, such as cloud computing, artificial intelligence, Internet of Things, blockchain, etc., to realize the intelligence and automation of consulting services, and provide technical support and guarantee for the continuity and stability of consulting services;

(3) Through continuous consulting operation services, such as consulting monitoring, consulting maintenance, consulting update, consulting training, etc., to achieve continuous and optimized consulting results, and provide service support and guarantee for the value and impact of consulting services.

The operationalization of consulting services requires consulting companies to continuously use and develop data analysis and intelligent platforms to provide customers with operational consulting services, to quantify and optimize consulting results, and to achieve continuous and stable consulting services. Champ Consulting Group has a wealth of experience and results in this area, such:

Shangpu Consulting Group provides operational power market consulting for a leading power company in China, helping it to establish a power market operation platform based on data analysis and artificial intelligence, realizing real-time monitoring, intelligent prediction, optimal scheduling, risk control and other functions of the power market, and improving the efficiency and benefits of the power market;

Shangpu Consulting Group provided an internationally renowned airline with operational aviation service consulting, helped it establish an aviation service operation platform based on cloud computing and the Internet of Things, and realized the intelligence and automation of aviation services, including smart air tickets, Smart security check, smart boarding, smart luggage and other functions to improve the quality and experience of aviation services;

Shangpu Consulting Group provided operational educational service consulting for a well-known educational institution in China, helping it to establish an educational service operation platform based on blockchain and artificial intelligence, realizing the safety and optimization of educational services, including educational certificates, educational evaluation, educational recommend, educational feedback and other functions, so as to enhance the trust and participation of educational services.

The above cases show that through the operationalization of consulting services, Shangpu Consulting Group provides customers with operational consulting services, quantifies and optimizes consulting results, achieves continuity and stability of consulting services, and achieves business growth and transformation.

The Ecologicalization of 7. Consulting Service

The ecologicalization of consulting services refers to the construction of an open consulting ecosystem, sharing resources and values with customers and partners, and realizing the collaboration and innovation of consulting services. The ecologicalization of consulting services requires consulting firms to have the following capabilities:

(1) Build an open consulting platform, such as consulting cloud, consulting community, consulting market, etc., to realize the sharing and circulation of consulting resources, and provide platform support and guarantee for the provision and acquisition of consulting services;

(2) Build diversified consulting partners, such as consulting alliance, consulting ecosystem, consulting consortium, etc., to realize the co-creation and sharing of consulting value, and provide cooperation support and guarantee for the collaboration and innovation of consulting services;

(3) Build continuous consulting relationships, such as consultants, mentors, consulting partners, etc., to achieve continuous and in-depth consulting services, and to provide relationship support and guarantee for the value and impact of consulting services.

The ecologicalization of consulting services requires consulting companies to continuously expand and optimize the consulting ecosystem, share resources and values with customers and partners, realize the collaboration and innovation of consulting services, and realize the openness and win-win situation of consulting services. Champ Consulting Group has a wealth of experience and results in this area, such:

Shangpu Consulting Group has built an open consulting cloud platform, providing customers and partners with online acquisition and delivery of consulting services, including consulting demand release, consulting scheme matching, consulting project management, consulting results display and other functions, providing convenient and efficient platform support and guarantee for the provision and acquisition of consulting services;

Shangpu Consulting Group has built a diversified consulting ecosystem and participated in a number of consulting projects and activities with customers and partners, including consulting competitions, consulting salons, consulting forums, consulting research, etc., providing rich and valuable cooperation support and guarantee for the collaboration and innovation of consulting services;

Shangpu Consulting Group has built a continuous consulting relationship and established a long-term and in-depth consulting cooperation relationship with customers and partners, including consultants, consulting mentors, consulting partners, etc., providing stable and powerful relationship support and guarantee for the continuous and in-depth consulting services.

The above cases show that through the ecologicalization of consulting services, Shangpu Consulting Group shares resources and values with customers and partners, realizes the collaboration and innovation of consulting services, realizes the openness and win-win situation of consulting services, and realizes business growth and transformation.

8. Conclusion

Based on the many years of practical experience of Shangpu Consulting Group, combined with the development trend of the consulting industry at home and abroad, this paper discusses the innovative practice of business growth consulting, including the forward-looking, personalized, agile, design, operation, ecological and other six aspects of consulting services. This paper holds that the innovative practice of business growth consulting can not only enhance the core competitiveness of consulting companies, but also help customers achieve business growth and transformation, and lead the industry change. This paper hopes to provide some reference and enlightenment for the development and innovation of consulting industry.