Project background:

Edible oil is an indispensable food in people's daily life, and it is also an important raw material for food processing industry. With the development of my country's economy and the improvement of residents' living standards, the consumption demand for edible oil has continued to grow, and the consumption structure has also undergone significant changes, from a single soybean oil and peanut oil to a diversified vegetable oil, animal oil, and blended oil. change. The edible oil industry is facing multiple challenges such as intensified market competition, fluctuations in raw material prices, consumer health awareness, and changes in policies and regulations.

Customer pain points:

The customer is a well-known domestic edible oil production enterprises, the main products are rapeseed oil, peanut oil, soybean oil and so on. Customers have a certain share and influence in the edible oil market, but have faced the following problems in recent years:

-Market share is impacted by emerging brands and imported brands, especially in the high-end market;

-The product structure is single, lack of differentiation and innovation, and it is difficult to meet the diversified and personalized needs of consumers;

-Insufficient brand image and publicity, lack of effective communication and interaction with consumers;

-Lack of timely and accurate understanding of market changes and competitors' dynamics, and difficulty in formulating effective market strategies.

Project purpose:

In August 2023, in order to help customers improve their competitiveness and profitability in the edible oil market, Shangpu Consulting Company undertook customer entrustment to carry out market research and competitiveness research projects in the edible oil industry. The project aims to provide customers with the following services through in-depth research on the market status, development trends, consumption characteristics, and competitive landscape of the edible oil industry:

-Assess the customer's strengths and weaknesses in the edible oil market, as well as potential opportunities and threats;

-Identify the customer's target market and target consumer group, as well as their needs and preferences;

-Investigate the strategy, products, prices, channels, marketing and other aspects of the main competitors of customers, and put forward the corresponding coping strategies;

-Put forward suggestions and plans of customers in product development, brand building, channel expansion, marketing promotion, etc.

Research object:

The project uses a combination of quantitative and qualitative methods to conduct research, the main research objects include:

-edible oil industry experts and academics;

-edible oil production enterprises and distributors;

-Consumers of edible oil (including individual consumers and food service consumers).

Project Content:

The project mainly includes the following:

-Research on the current situation of edible oil industry: including industry scale, structure, growth rate, profit margin, import and export situation, policies and regulations, etc;

-Edible oil market demand research: including overall demand, demand structure (by region, by category, by price, etc.), demand characteristics (by purchase motivation, by purchase frequency, by purchase channel, etc.), demand trends, etc;

-Edible oil market supply research: including overall supply, supply structure (by region, by category, by price, etc.), supply characteristics (by production process, by product quality, by product innovation, etc.), supply trends, etc;

-Edible oil market competition research: including competitive landscape (by market share, by brand awareness, by customer satisfaction, etc.), competitor research (including major competitors' strategies, products, prices, channels, marketing, etc.), Competitive strategy research (including customer competitive advantages and disadvantages, as well as potential opportunities and threats), etc;

-Research on the development trend of edible oil market: including industry development trends (affected by factors such as macroeconomics, policies and regulations, technological innovation, etc.), market demand trends (affected by factors such as consumer health awareness, consumption habits, consumption levels, etc.), market supply trends (affected by raw material prices, Production costs, product innovation and other factors), market competition trends (affected by industry concentration, brand differentiation, marketing innovation and other factors), etc;

-Strategic suggestions for edible oil market: according to the above research results, put forward specific suggestions and plans for customers in product development, brand building, channel expansion, marketing promotion, etc., so as to help customers improve their competitiveness and profitability in the edible oil market.

Project Value:

-Help customers to fully understand the market status and development trend of the edible oil industry, and provide data support and reference for customers to formulate long-term and short-term strategic plans;

-Help customers to conduct in-depth research on the demand and supply of edible oil market, and provide guidance and suggestions for customers to optimize product structure and product quality;

-Help customers accurately identify the target market and target consumer groups, and provide the basis and direction for customer positioning brand image and brand value;

-Help customers systematically investigate the competitive landscape and competitors of the edible oil market, and provide reference and reference for customers to formulate effective competitive strategies;

-Help customers explore the development opportunities and potential of the edible oil market, and provide ideas and ways for customers to expand new market space and growth points.