Project background:

Rubber machinery refers to the machinery used to manufacture various rubber products such as tires, mainly including general rubber machinery, tire machinery and other rubber products machinery. Since the vast majority of rubber is currently used to produce tires, tire machinery occupies an important position in rubber machinery. In recent years, with the rapid development of China's automobile industry and tire industry, China has become the world's largest producer and consumer of rubber machinery. However, China's rubber machinery industry is also facing many challenges, such as insufficient technological innovation capabilities, unreasonable product structure, intensified market competition, and improved environmental protection requirements.

Customer pain points:

A well-known domestic rubber machinery manufacturers (hereinafter referred to as customers) in recent years, found that their product sales and market share has been affected to a certain extent, but also felt the pressure from domestic and foreign competitors. Customers want to be able to understand the overall development of China's rubber machinery industry, including market size, demand characteristics, competitive landscape, technical level, policy environment, etc., in order to develop a reasonable development strategy and marketing strategy.

Project purpose:

In August 2023, Shangpu Consulting (hereinafter referred to as Shangpu) undertook the project and proposed the following project objectives:

Analyze the market status and future trends of China's rubber machinery industry, and evaluate the development prospects and growth space of the industry;

Identify the main customer groups and demand characteristics of China's rubber machinery industry, and analyze the consumption structure and consumption habits of the industry;

Reveal the competitive landscape and competitiveness analysis of China's rubber machinery industry, and evaluate the advantages and disadvantages of major enterprises in the industry;

Explore the technical development level and innovation direction of China's rubber machinery industry, and analyze the current situation and frontiers of major technical fields in the industry;

Combing the policy environment and regulatory system of China's rubber machinery industry, and analyzing the policy support and restrictive factors of the industry.

Research object:

In order to ensure the quality and efficiency of the project, Champ uses a variety of research methods, including literature analysis, network data mining, expert interviews, questionnaires and so on. The research objects mainly include the following categories:

Rubber machinery manufacturing enterprises: 20 domestic and foreign well-known rubber machinery manufacturing enterprises were interviewed, including Soft Control Co., Ltd., Sachi Group, Dalian Rubber & Plastics, Shandong Haomai, etc;

Rubber products production enterprises: a total of 30 well-known tire or other rubber products production enterprises at home and abroad were interviewed, including Zhongce Rubber, Linglong Tire, Sailun Tire, Sen Kirin Tire, etc;

Rubber Machinery Industry Association and Experts: A total of 10 experts and scholars from China Rubber Industry Association, China Rubber Machinery Association, China Automobile Industry Association and other industry organizations or related research institutions were interviewed;

End users of rubber machinery: A total of 500 questionnaires on the use and satisfaction of rubber machinery were issued, and 450 valid questionnaires were recovered, with a recovery rate of 90%.

Project Content:

According to the purpose of the project and the research object, Champ designed the following project content:

China's rubber machinery industry market size analysis: through the collection and collation of various data sources, calculate and predict the market size of China's rubber machinery industry, including production, sales, exports, imports, inventory and other indicators, as well as various types of rubber machinery market share and growth rate;

Analysis of demand characteristics of China's rubber machinery industry: through interviews and questionnaires with rubber product manufacturers and end users, analysis of the main customer groups and demand characteristics of China's rubber machinery industry, including demand, demand structure, demand dynamics, demand changes and other aspects;

Analysis of the competitive landscape of China's rubber machinery industry: through interviews with rubber machinery manufacturers and data collection, analysis of the competitive landscape of China's rubber machinery industry, including market concentration, market share, competitive strategy, competitive advantage and other aspects;

Analysis of the technical level of China's rubber machinery industry: through interviews with experts and scholars and the analysis of literature, the technical level of China's rubber machinery industry is analyzed, including the process of technological development, technological innovation capabilities, the division of technical fields, technological frontier dynamics and so on;

China's rubber machinery industry policy environment analysis: through the government departments and industry organizations interviews and literature analysis, analysis of China's rubber machinery industry policy environment, including policies and regulations system, policy support measures, policy constraints and other aspects.

Project Value:

Through the implementation of this project, Champ provides customers with the following values:

Help customers to fully understand the market status and future trends of China's rubber machinery industry, and provide reliable data support and reference for customers to formulate long-term development strategies;

Help customers to identify the main customer groups and demand characteristics of China's rubber machinery industry, and provide targeted suggestions and guidance for customers to optimize product structure and improve product quality;

Help customers reveal the competitive landscape and competitiveness analysis of China's rubber machinery industry, and provide valuable information and enlightenment for customers to formulate effective marketing strategies and differentiated competitive advantages;

Help customers to explore the level of technological development and innovation direction of China's rubber machinery industry, and provide useful reference and reference for customers to strengthen technological innovation capabilities and enhance technological competitiveness;

Help customers sort out the policy environment and regulations of China's rubber machinery industry, and provide strong guarantee and support for customers to deal with policy risks and grasp policy opportunities.