Project Background

PEEK material is a kind of high-performance special engineering plastics, with excellent heat resistance, wear resistance, fatigue resistance, radiation resistance, peeling resistance, creep resistance and other excellent physical and chemical properties, widely used in aerospace, electrical and electronic, medical and other industrial fields. The excellent comprehensive performance of PEEK materials meets the lightweight needs of the transportation industry, and also meets the development trend of integration and miniaturization of electronic components.

China is the world's largest auto market. Auto production and sales reached a phased peak in 2017, and then entered a downward cycle due to economic influence. Car production and sales fell 2.0 percent and 1.8 percent year-on-year in 2020 as a result of the outbreak. However, with the development of domestic new energy vehicles, 5G communication technology and "two new and one heavy" industries, the demand for high-performance materials such as PEEK will be further increased.

Shangpu Consulting Company is a professional market research and strategic consulting service organization, with many years of industry experience and professional team. Shangpu Consulting Company received a commission from a well-known domestic PEEK material manufacturer, requesting an in-depth analysis of the application and market prospects of PEEK materials in China's automotive industry, and formulating a reasonable market strategy and development plan for it.

Customer pain points

As the leader of domestic PEEK material production enterprises, customers are faced with the following problems:

-The application of PEEK materials in China's automotive industry is still in its infancy, the market penetration rate is low, and customers' awareness and acceptance of PEEK materials are not high, resulting in difficult sales;

-The application of PEEK materials in China's automotive industry is mainly concentrated in the traditional automotive field, such as engines, gearboxes, brake systems and other components, while the application in the field of new energy vehicles is still relatively small, failing to make full use of the advantages of PEEK materials in electrical insulation, high temperature resistance, corrosion resistance and other aspects;

-The application of PEEK materials in China's automotive industry is also facing competitive pressure from foreign brands and domestic low-end brands. Foreign brands have advantages in technology and quality, while domestic low-end brands have advantages in price;

-The application of PEEK materials in China's automotive industry is also subject to the lack of relevant regulations and standards, the lack of unified quality requirements and testing methods, affecting the promotion and application of PEEK materials in the automotive industry.

Project Purpose

According to the customer's needs and problems, this project aims to provide valuable information and suggestions to the customer through the following aspects of research:

-Analyze the current situation and future trends of PEEK materials in China's automotive industry, including market size, market structure, market demand, market growth points, etc;

-Analyze the application fields and application methods of PEEK materials in China's automotive industry, including the different components and functions of traditional vehicles and new energy vehicles, as well as the advantages and disadvantages of PEEK materials;

-Analyze the competitive landscape and competitive strategy of PEEK materials in China's automotive industry, including product characteristics, price strategy, channel strategy, marketing strategy, etc. of major benchmark companies;

-Analyze the development opportunities and challenges of PEEK materials in China's automotive industry, including the influencing factors of policies and regulations, technological innovation, customer needs, social environment, etc;

-Put forward the market strategy and development suggestions of PEEK materials in China's automobile industry, including target market, target customers, product positioning, price strategy, channel strategy, marketing strategy, etc.

Research object

The research objects of this project mainly include the following categories:

-PEEK material production enterprises, including domestic and foreign well-known brands and domestic low-end brands, a total of 20;

-PEEK material downstream application enterprises, including traditional vehicles and new energy vehicles OEMs and parts suppliers, a total of 30;

-PEEK material related experts and industry associations, including university professors, research experts, industry association leaders, etc., a total of 10 people;

-PEEK material end customers, including car consumers and car maintenance personnel, a total of 100 people.

Project Content

The main contents of this project are as follows:

-Through literature collection and analysis, to understand the basic concepts of PEEK materials, performance characteristics, production processes, applications and other basic information;

-Collect opinions and suggestions from PEEK material manufacturers, downstream application enterprises, relevant experts and industry associations through telephone research and online questionnaire survey, and understand the market status and future trends of PEEK materials in China's automotive industry;

-Through on-site research and mysterious customer survey, collect the experience and satisfaction of PEEK material end customers, and understand the user needs and user evaluation of PEEK material in China's automotive industry;

-Through data collation and analysis, the market size, market structure, market demand and market growth point of PEEK materials in China's automotive industry are quantitatively evaluated;

-A systematic analysis of the strengths, weaknesses, opportunities and threats of PEEK materials in China's automotive industry through SWOT analysis;

-In-depth analysis of the competitive landscape and competitive strategy of PEEK materials in China's automotive industry through Porter's Five Forces Model;

-Through the 4P marketing mix model, put forward the market strategy and development proposal of PEEK materials in China's automobile industry for customers.

Project Value

The value of this project is mainly reflected in the following aspects:

-Provide customers with a comprehensive and in-depth market research report on PEEK materials in China's automotive industry, help customers understand the development status and future trends of PEEK materials in China's automotive industry, and provide strong data support and decision-making basis for customers to formulate reasonable market strategies and development plans;

-Provide customers with detailed and accurate analysis of the application fields and application methods of PEEK materials in China's automotive industry, help customers understand the advantages and disadvantages of PEEK materials in different automotive parts and functions, and optimize product structure and improve product performance for customers Provides powerful guidance;

-To provide customers with an objective and comprehensive analysis of the competitive landscape and competitive strategy of PEEK materials in China's automotive industry, to help customers understand the product characteristics, price strategy, channel strategy, marketing strategy, etc. of the main benchmark enterprises, and to provide a strong reference for customers to formulate effective competitive countermeasures and differentiation advantages;

-To provide customers with innovative and practical PEEK materials in China's automotive industry market strategy and development advice, to help customers determine the target market, target customers, product positioning, price strategy, channel strategy, marketing strategy, for customers to expand market space and enhance market share to provide a strong support;

-Provide customers with timely and effective project services, maintain good communication and cooperation with customers, timely feedback on the progress and results of the project, actively solve the problems and difficulties encountered in the project, and ensure the smooth completion of the project and achieve the expected goals.