Project Background

The door and window industry is an important part of the building decoration industry. With the continuous improvement of the country's requirements for building energy conservation, environmental protection, and safety, door and window products are also showing a diversified, high-end, and intelligent development trend.

The customer of Shangpu Consulting Company is an enterprise specializing in the design, production, installation and service of doors and windows. It has many years of industry experience and good brand reputation. Its main products include aluminum alloy doors and windows, plastic steel doors and windows, broken bridge aluminum doors and windows, etc.

In recent years, customers are facing increasingly fierce market competition, serious product homogeneity, and continuous compression of profit margins. They hope to find out their own advantages and disadvantages through in-depth research and analysis of the market, and formulate effective Competitive strategy to enhance market share and profitability.

Customer pain points

The main pain points of customers in the door and window industry are as follows:

Market demand changes rapidly, and customers' requirements for product quality, function, and beauty continue to increase. It is necessary to continuously update product technology and design, and increase R & D investment and costs.

Fierce competition in the industry and frequent price wars for similar products have led to a decline in product margins, while also facing the threat of new entrants and substitutes.

行业规范不完善，市场监管不严，存在一些低质低价的劣质产品和不规范的施工服务，影响了行业形象和信誉。

The distribution of the industry is uneven, the market saturation in the eastern region is high, and the market potential in the western region is large but difficult to develop. It is necessary to conduct differentiated marketing according to the market characteristics and consumption habits of different regions.

Project Purpose

The purpose of this project is to help customers understand the current situation and development trend of the industry, identify their own positioning and competitiveness in the market, formulate reasonable and effective competition strategies and marketing programs, improve customer satisfaction and loyalty, and increase market share and profitability through market research and analysis of the door and window industry.

Research object

The research objects of this project include the following categories:

Industry experts: including industry associations, media, research institutions and other relevant people, through interviews or questionnaires to obtain their views and suggestions on industry development trends, policies and regulations, technological innovation and other aspects.

Competitors: including manufacturers or service providers of similar products or substitutes, obtaining information on their product characteristics, price strategies, marketing methods, advantages and disadvantages through Internet search, market research, mysterious customers, etc.

Potential customers: including all kinds of construction projects or individual consumers, through telephone visits, network questionnaires, on-site visits and other ways to obtain their demand for doors and windows products, preferences, purchase behavior, selection criteria, satisfaction and other information.

The number of research objects of this project is expected to be:

Industry experts:10People

Competitors:20Home

Potential customers:200People

Project Content

The main contents of this project include the following aspects:

Industry profile analysis: analysis of the current situation, classification, development process, scale, structure, characteristics of the door and window industry.

Industry environment analysis: analyze the impact of the political and legal environment, economic environment, social and cultural environment, and technical environment of the door and window industry on the development of the industry.

Industry supply and demand analysis: analysis of the door and window industry supply, demand, production and marketing relations, import and export situation.

Industry competition analysis: analysis of the door and window industry competition pattern, competitiveness model, competitors, etc.

Customer analysis: analyze the customer's basic situation, product characteristics, market positioning, competitive advantages and disadvantages.

Market segmentation and positioning: According to market demand and customer characteristics, the market is subdivided into different target groups, and the appropriate market positioning is selected for customers.

Competitive strategy and marketing plan: according to market positioning and competitive advantage, for customers to develop reasonable and effective product strategy, price strategy, channel strategy, promotion strategy, etc., and put forward specific marketing activities and budget.

Project Value

The value of this project is mainly reflected in the following aspects:

Help customers fully understand the market status and development trend of the door and window industry, grasp market opportunities and challenges, and improve market sensitivity and adaptability.

Help customers to deeply analyze their own positioning and competitiveness in the market, find out their own advantages and disadvantages, and clarify their own development goals and directions.

Help customers to formulate scientific and reasonable competitive strategies and marketing plans, enhance product differentiation and brand influence, improve customer satisfaction and loyalty, and increase market share and profitability.

Help customers improve management and innovation capabilities, optimize resource allocation and cost control, improve operational efficiency and quality, and enhance sustainable development capabilities.