Project background:

The stationery industry is a large-scale and highly competitive industry, involving writing tools, student stationery, office stationery, teaching tools and other sub-categories. The market size of China's stationery industry is about 1,500 Billion yuan, and the size of the international stationery market is as high 2500 Billions of dollars. With the promotion of consumption upgrading and product innovation, the stationery industry has shown a trend of branding, creativity, personalization and high-end, and is also facing challenges from domestic and foreign competitors.

Customer pain points:

客户是一家专注于文具制造和销售的企业，主要产品为书写工具和学生文具。客户在国内市场拥有一定的知名度和市场份额，但在国际市场上仍处于弱势地位，难以与跨国品牌竞争。客户希望通过对文具行业的深入了解，找出自身的优势和不足，制定有效的竞争策略，提升品牌影响力和市场占有率。

Project purpose:

The purpose of this project is to provide the following services to customers:

Conduct a comprehensive market research on the stationery industry, analyze the current situation, development trend, consumer demand, competition pattern and other aspects of the information;

Comprehensive assessment of customers' products, brands, channels, etc., to identify the core competitiveness and potential risks of customers;

According to the results of market research and customer evaluation, formulate targeted competitive strategies for customers, including product innovation, brand building, channel development, marketing promotion and other aspects of the proposal.

Research object:

The research objects of this project include the following categories:

Stationery industry-related institutions and experts, such as China Pen Association, China Light Industry Federation, China Culture, Education and Sports Goods Association, etc;

Stationery industry related enterprises, including domestic and foreign well-known brand enterprises, small and medium-sized manufacturing enterprises, distributors, retailers, etc;

Stationery industry-related consumers, including students, teachers, white-collar workers and other users of different ages and professional backgrounds.

Project Content:

The content of this project mainly includes the following parts:

Stationery industry market research report, including the following:

Stationery industry overview, research stationery industry status, classification, scale, structure and other basic situation;

Analysis of the development of the stationery industry, analysis of the development process, stage of development, development momentum, development trends and other aspects of the stationery industry;

Stationery industry consumption analysis, analysis of stationery industry consumer groups, consumption characteristics, consumer demand, consumer preferences, etc;

Stationery industry competition analysis, analysis of the stationery industry competition pattern, competitors, competitive advantage, competitive risk and so on.

Customer comprehensive assessment report, including the following:

Customer profile, study the basic situation of customers, such as company profile, product research, brand image, channel layout, etc;

Customer advantage analysis, analysis of customer advantages in the stationery industry, such as product quality, brand awareness, channel coverage, service level, etc;

Customer shortage analysis, analysis of the shortcomings of customers in the stationery industry, such as product innovation, brand building, channel development, marketing promotion, etc;

Customer development suggestions, according to the advantages and disadvantages of customers, put forward the development direction and goals of customers, as well as specific measures and suggestions to achieve the goals.

Competitive strategy development report, including the following:

Competitive strategy overview, summarizes the main content and objectives of the customer's competitive strategy;

Competitive strategy refinement, according to the customer's products, brands, channels and other aspects, to develop specific competitive strategies, such as product innovation strategy, brand building strategy, channel expansion strategy;

The implementation of competitive strategy provides guidance and suggestions on feasibility analysis, resource allocation, timing, risk assessment, etc. for the implementation of the customer's competitive strategy.

Project Value:

The value of this project is mainly reflected in the following aspects:

Provide customers with a comprehensive and in-depth market research of the stationery industry, help customers understand the current situation and development trend of the stationery industry, and grasp the opportunities and challenges of the stationery industry;

To provide customers with an objective and comprehensive self-assessment, to help customers understand their own strengths and weaknesses, to identify their own core competitiveness and potential risks;

It provides customers with targeted and effective competitive strategies, helps customers formulate effective competitive strategies, enhances brand influence and market share, and enhances corporate competitiveness and profitability.