Project Background

Robot reducer is one of the core components of industrial robots, which has an important impact on the performance, accuracy and life of robots. At present, the global robot reducer market is firmly controlled by Japanese companies, and domestic companies have a large gap in technology, brand and market share. With the transformation and upgrading of domestic manufacturing industry and the increase of intelligent demand, the alternative space and potential of domestic robot reducer is huge.

Shangpu Consulting is a company specializing in industrial market research and consulting services, with many years of industry experience and professional team.

In 2023, Shangpu Consulting Company was entrusted by a domestic robot reducer manufacturer (hereinafter referred to as the customer) to carry out a market research project for the robot reducer industry, aiming to help customers understand the current situation of the industry, the competitive landscape, market demand, development trend and other aspects of information, and provide the basis for customers to formulate reasonable market strategy and marketing strategy.

Customer pain points

As a domestic robot reducer manufacturer, the customer is facing the following main problems:

Lack of a clear understanding of the overall situation of the industry and the size of the market, it is difficult to grasp the direction of market development and opportunities.

Lack of in-depth analysis of competitors, it is difficult to understand their own advantages and disadvantages in terms of product quality, technical level, price strategy, etc.

Lack of segmentation and positioning of target customer groups makes it difficult to develop effective marketing strategies and promotion programs.

Lack of attention to industry trends and policies and regulations, it is difficult to grasp the risks and challenges brought about by industry changes.

Project Purpose

The main objectives of this project are:

Through comprehensive collection and analysis of industry-related data, we provide customers with systematic reports on the market status, competitive landscape, market demand, and development trends of the robot reducer industry.

Through in-depth research and interviews with experts inside and outside the industry, competitors, downstream customers and other relevant stakeholders, to provide customers with professional advice on market segmentation, competitive advantage, customer demand, marketing strategy and other aspects of the robot reducer industry.

Through comprehensive evaluation and prediction of the development prospects and potential of the industry, we provide customers with forward-looking guidance on market size prediction, growth point mining, risk prevention and other aspects of the robot reducer industry.

Research object

The research objects of this project mainly include the following three categories:

Experts inside and outside the industry: including experts and scholars from industry associations, research institutes, consulting agencies and other related institutions, as well as technical experts and market experts in the industry, mainly through telephone interviews, online questionnaires and other means to obtain their views and opinions on the industry.

竞争对手：包括国内外主要的机器人减速机生产企业，主要通过公开报告、现场考察等方式获取他们的产品信息、技术水平、市场策略等方面的数据。

Downstream customers: including major industrial robot manufacturers and application enterprises at home and abroad, mainly through telephone interviews, online questionnaires, on-site visits and other ways to obtain their procurement needs, use experience, satisfaction evaluation and other aspects of feedback.

Project Content

The main contents of this project include the following aspects:

Industry Research: This paper introduces the classification, characteristics and development history of the robot reducer industry.

Market status: analyze the data and information of the market size, market structure, market distribution and market characteristics of the robot reducer industry.

Competitive landscape: analyze the degree of competition, competitive mode, competitive advantage, competitive strategy and other aspects of the robot reducer industry, and conduct an in-depth analysis of the main competitors at home and abroad.

Market demand: analyze the downstream customer groups, customer demand characteristics, customer demand trends and other aspects of the robot reducer industry, and carry out detailed division and positioning of different market segments.

Development trend: analyze the development momentum, development obstacles, development direction and development potential of the robot reducer industry, and predict and evaluate the future market size.

Policies and regulations: Sort out the relevant policies and regulations of the robot reducer industry, and analyze its impact on the development of the industry and its guiding role.

Risk prevention: Identify the risk factors in the robot reducer industry, analyze its threats and challenges to the development of the industry, and put forward corresponding countermeasures and suggestions.

Project Value

The main value of this project is reflected in the following aspects:

It provides customers with comprehensive and systematic market information of robot reducer industry, helps customers understand the current situation and development trend of the industry, and provides the basis for customers to formulate reasonable and effective market strategy.

To provide customers with in-depth professional robot reducer industry competition analysis, to help customers understand their own advantages and disadvantages in product quality, technical level, price strategy, etc., to provide reference for customers to enhance competitiveness and market share.

Provide customers with detailed and accurate market segmentation and positioning of the robot reducer industry, help customers understand the demand characteristics and changing trends of the target customer group, and formulate effective marketing strategies for customers.