Project Background

The customer is an agricultural product and processing enterprise, mainly producing and selling grain, oil, meat, fruit and other agricultural products, as well as processed products such as flour, edible oil, feed, canned food and so on. The company wants to further understand the domestic agricultural products and processing industry market size, development trends, competitive landscape, consumer demand and other aspects of information, in order to develop a reasonable development strategy and marketing strategy.

Customer pain points

The company faces the following major issues and challenges:

The agricultural products and processing industry is affected by multiple factors at home and abroad, such as climate change, epidemic prevention and control, trade frictions, policy adjustments, etc., the market environment is complex and changeable, and risks and uncertainties increase.

The competition in agricultural products and processing industry is fierce, the industry concentration is low, the homogenization phenomenon is serious, the product differentiation and added value are low, and the price competition pressure is great.

The consumer demand of agricultural products and processing industries is diversified. Consumers have higher requirements for product quality, safety, health, and environmental protection, and have a stronger acceptance of new varieties, new technologies, and new models.

The technological innovation ability of agricultural products and processing industry is insufficient, the contribution rate of science and technology to the development of the industry is low, and there is still a lot of room for improvement in digitalization, intelligence, and greening.

Project Purpose

20235In January, in order to help the enterprise solve the above-mentioned problems and challenges, Shangpu Consulting undertook a market research and competition analysis project for the agricultural products and processing industry commissioned by the enterprise, with the aim of providing the following services to the enterprise:

Analyze the market size, development trend, driving factors and constraints of domestic agricultural products and processing industry.

Assess the competitive landscape of the domestic agricultural and processing industries, identify the strengths and weaknesses of major competitors, and analyze competitive strategies and dynamics.

Study the consumption demand of domestic agricultural products and processing industry, analyze consumer preferences and behavior, and predict future consumption trends and potential.

Put forward the development strategy and marketing suggestions for the enterprise, including product positioning, target market, channel selection, price strategy, promotion activities, etc.

Research object

The research objects of this project mainly include the following two categories:

Relevant institutions and experts in the domestic agricultural products and processing industry, such as government departments, industry associations, scientific research institutes, media organizations, industry analysts, etc., a total of about20A.

Major enterprises and consumers in the domestic agricultural products and processing industry, such as producers, distributors, retailers, end users, etc., a total of about200A.

Project Content

The main contents of this project include the following aspects:

Literature collection and analysis, the use of networks, databases, reports, journals and other channels, collection and collation of domestic and foreign related literature on agricultural products and processing industries, systematic analysis and induction.

In-depth interviews and questionnaires, through telephone, email, video and other methods, conduct in-depth interviews and questionnaires on the research subjects, obtain first-hand data and information, and conduct effective processing and analysis.

Market model establishment and prediction, based on the data and information collected and analyzed, the establishment of domestic agricultural products and processing industry market model, the use of statistical methods and expert judgment and other techniques, the industry's market size, development trends, competitive landscape, consumer demand and other quantitative and qualitative prediction.

According to the market model and forecast results, the competitive pattern of domestic agricultural products and processing industry is analyzed in depth, the competitive advantages and disadvantages of the enterprise are identified, and the development strategy and marketing suggestions for the enterprise are put forward.

Project Value

The completion of this project will bring the following value to the enterprise:

Help the company to fully understand the market situation of domestic agricultural products and processing industry, grasp the development trend and opportunities of the industry, and avoid the risks and challenges of the industry.

Help the company to clearly understand the competitive landscape of the domestic agricultural products and processing industry, identify its own positioning and advantages in the industry, and formulate effective competitive strategies.

Help the company to deeply explore the consumer demand of domestic agricultural products and processing industry, understand the preferences and behaviors of consumers, and meet the diversified needs of consumers.

Help the company to formulate reasonable development strategies and marketing suggestions, enhance product differentiation and added value, and enhance brand influence and market share.