Project Background

皮革鞣制加工是指将动物皮毛经过化学或物理方法处理，使之成为具有一定强度、柔软性和稳定性的皮革产品的过程。皮革鞣制加工是皮革产业链中的重要环节，直接影响着皮革产品的质量和价值。皮革鞣制加工行业是我国传统的优势产业之一，具有较强的国际竞争力和市场需求。2019年我国规模以上轻革产量为5.74亿平方米，占全球总产量的近四分之一，位居世界第一。

Champu Consulting is a company specializing in market research, investment consulting,IPO上市咨询等服务的机构，拥有丰富的行业经验和客户资源，曾为多家皮革鞣制加工企业提供过专业的咨询服务。本次项目的委托方是一家位于河北省的皮革鞣制加工企业，主要生产各种规格和品质的牛、羊、猪等动物皮革，产品主要销往国内外的制鞋、箱包、服装等下游企业。委托方在行业内具有一定的规模和知名度，但近年来面临着市场竞争加剧、环保压力增大、成本上升、利润下降等困境，希望通过尚普咨询公司的专业服务，了解行业发展现状和趋势，分析自身优劣势和竞争对手策略，制定有效的市场调整和竞争力提升方案。

Customer pain points

委托方在与尚普咨询公司沟通中，表达了以下几个方面的痛点：

缺乏对行业整体发展情况和市场需求变化的深入了解，难以把握行业发展机遇和挑战。

缺乏对自身核心竞争力和差异化优势的清晰认识，难以突出自身特色和价值。

缺乏对主要竞争对手的全面分析和比较，难以制定有效的竞争策略和应对措施。

缺乏对环保政策和技术创新的及时跟进和应用，难以降低生产成本和提高产品质量。

缺乏对国内外市场拓展和客户维护的有效方法和渠道，难以扩大市场份额和提高客户满意度。

Project Purpose

Based on the client's needs and pain points, Champ Consulting has developed the following project objectives:

Through in-depth research on the market status, development trend, supply and demand structure, competition pattern, policies and regulations, technological innovation and other aspects of China's leather tanning industry, we will provide the client with comprehensive, accurate and timely industry information and data to help the client grasp the industry Development opportunities and challenges, formulate reasonable development goals and strategic plans.

Through the internal analysis of the entrusting party, including the current situation of the enterprise, product structure, production capacity, financial situation, market share, customer structure, brand image, core competitiveness and other aspects, it provides the entrusting party with objective and comprehensive self-evaluation, helps the entrusting party to understand its own advantages and disadvantages and differentiation advantages, and formulates effective product positioning and differentiation strategies.

Through the external analysis of the main competitors of the entrusting party, including the current situation of the enterprise, product structure, production capacity, financial situation, market share, customer structure, brand image, core competitiveness, etc., to provide the entrusting party with systematic and in-depth evaluation of competitors, to help the entrusting party understand the strategic intention and action plan of competitors, and to formulate effective competitive strategies and countermeasures.

通过对环保政策和技术创新的跟踪研究，为委托方提供最新、最权威的环保政策和技术创新信息和数据，帮助委托方及时调整生产工艺和设备，降低生产成本和污染排放，提高产品质量和环保水平，增强企业社会责任感和可持续发展能力。

通过对国内外市场拓展和客户维护的专业研究，为委托方提供有效的市场拓展和客户维护方法和渠道，帮助委托方了解国内外市场需求特点和变化趋势，制定合适的市场拓展和客户维护计划，扩大市场份额和提高客户满意度。

Research object

The research objects of this project mainly include the following categories:

Leather tanning industry related associations, experts, scholars and other authoritative institutions and people

Policy makers and implementers of relevant government departments and regulatory agencies in the leather tanning industry

Leather tanning industry related upstream and downstream enterprises, suppliers, distributors and other industry chain participants

Major competitors and their customers in the leather tanning industry

Leather tanning processing industry related technology research and development institutions, technology providers and other technology innovators.

Depending on the purpose of the project and the subject of the survey, Champ Consulting employs a variety of research methods for data collection and analysis, including:

Documentation: Collect and analyze official statistics, policy and regulatory documents, professional reports and literature related to the leather tanning industry.

Interview method: through telephone interviews or on-site visits, in-depth communication with research subjects, to obtain first-hand information and data.

Questionnaire survey method: send a designed questionnaire to the research object through the network or mail, collect and analyze the questionnaire data.

Observation method: observe and record the production and operation status, market behavior, customer feedback, etc. of the research object through on-the-spot investigation or network browsing.

Case analysis method: by collecting and analyzing the success or failure cases related to the leather tanning industry, summing up the lessons learned and refining the methods and strategies that can be used for reference.

根据项目目的和调研方法，尚普咨询公司制定了以下调研计划：

Project Content

根据项目目的和调研计划，尚普咨询公司将为委托方提供以下项目内容：

Leather tanning industry market analysis report, including industry status, market size and structure, market demand and supply analysis, market development trends and forecasts, etc.

委托方内部分析报告，包括委托方现状、产品分析、生产分析、财务分析、市场分析、客户分析、品牌分析、核心竞争力分析等

委托方主要竞争对手外部分析报告，包括竞争对手现状、产品分析、生产分析、财务分析、市场分析、客户分析、品牌分析、核心竞争力分析等

环保政策和技术创新研究报告，包括环保政策和技术创新的内容、影响、应用等

国内外市场拓展和客户维护研究报告，包括国内外市场需求特点和变化趋势、市场拓展和客户维护方法和渠道等

市场调整和竞争力提升方案，包括市场调整目标和策略、竞争力提升目标和策略、实施步骤和预期效果等

Project Value

The completion of this project will bring the following value to the principal:

帮助委托方全面了解皮革鞣制加工行业的发展现状和趋势，为委托方制定合理的发展目标和战略规划提供依据

帮助委托方客观评价自身优劣势和差异化优势，为委托方制定有效的产品定位和差异化策略提供指导

Help the entrusting party to systematically analyze the strategic intentions and action plans of the main competitors, and provide reference for the entrusting party to formulate effective competitive strategies and countermeasures.

帮助委托方及时跟进环保政策和技术创新，为委托方降低生产成本和污染排放，提高产品质量和环保水平提供支持

Help the client to grasp the characteristics and changing trends of domestic and foreign market demand, and provide methods for the client to expand market share and improve customer satisfaction.

帮助委托方制定并实施市场调整和竞争力提升方案，为委托方实现高质量发展和可持续发展提供保障