Project Background

Leather tanning refers to the process of treating animal fur by chemical or physical methods to make it into a leather product with certain strength, softness and stability. Leather tanning is an important link in the leather industry chain, which directly affects the quality and value of leather products. Leather tanning industry is one of the traditional advantageous industries in China, which has strong international competitiveness and market demand.2019The production of light leather above the scale of our country in5.74million square meters, accounting for nearly 1/4 of the world's total output, ranking first in the world.

Champu Consulting is a company specializing in market research, investment consulting,IPOListing consulting and other service institutions have rich industry experience and customer resources, and have provided professional consulting services for many leather tanning and processing enterprises. The client of this project is a leather tanning processing enterprise located in Hebei Province, which mainly produces animal leather of various specifications and quality, such as cattle, sheep and pigs. The products are mainly sold to downstream enterprises such as shoes, bags and clothing at home and abroad. The entrusting party has a certain scale and popularity in the industry, but in recent years, it is facing difficulties such as intensified market competition, increased environmental pressure, rising costs, and declining profits. It is hoped that through the professional services of Shangpu Consulting Company, we can understand the current situation and trend of the industry, analyze our own advantages and disadvantages and competitors' strategies, and formulate effective market adjustment and competitiveness promotion plans.

Customer pain points

In the communication with Shangpu Consulting Company, the entrusting party expressed the following pain points:

Lack of in-depth understanding of the overall development of the industry and changes in market demand, it is difficult to grasp the opportunities and challenges of industry development.

Lack of a clear understanding of their core competitiveness and differentiation advantages, it is difficult to highlight their own characteristics and value.

The lack of comprehensive analysis and comparison of major competitors makes it difficult to formulate effective competitive strategies and countermeasures.

Lack of environmental policy and technological innovation to follow up and application in a timely manner, it is difficult to reduce production costs and improve product quality.

Lack of effective methods and channels for domestic and foreign market development and customer maintenance, it is difficult to expand market share and improve customer satisfaction.

Project Purpose

Based on the client's needs and pain points, Champ Consulting has developed the following project objectives:

Through in-depth research on the market status, development trend, supply and demand structure, competition pattern, policies and regulations, technological innovation and other aspects of China's leather tanning industry, we will provide the client with comprehensive, accurate and timely industry information and data to help the client grasp the industry Development opportunities and challenges, formulate reasonable development goals and strategic plans.

Through the internal analysis of the entrusting party, including the current situation of the enterprise, product structure, production capacity, financial situation, market share, customer structure, brand image, core competitiveness and other aspects, it provides the entrusting party with objective and comprehensive self-evaluation, helps the entrusting party to understand its own advantages and disadvantages and differentiation advantages, and formulates effective product positioning and differentiation strategies.

Through the external analysis of the main competitors of the entrusting party, including the current situation of the enterprise, product structure, production capacity, financial situation, market share, customer structure, brand image, core competitiveness, etc., to provide the entrusting party with systematic and in-depth evaluation of competitors, to help the entrusting party understand the strategic intention and action plan of competitors, and to formulate effective competitive strategies and countermeasures.

Through the follow-up research on environmental protection policies and technological innovation, we will provide the client with the latest and most authoritative environmental protection policies and technological innovation information and data, help the client to adjust production processes and equipment in a timely manner, reduce production costs and pollution emissions, improve product quality and environmental protection, and enhance corporate social responsibility and sustainable development capabilities.

Through professional research on domestic and foreign market development and customer maintenance, we provide the client with effective market development and customer maintenance methods and channels, help the client understand the characteristics and changing trends of domestic and foreign market demand, formulate appropriate market development and customer maintenance plans, expand market share and improve customer satisfaction.

Research object

The research objects of this project mainly include the following categories:

Leather tanning industry related associations, experts, scholars and other authoritative institutions and people

Policy makers and implementers of relevant government departments and regulatory agencies in the leather tanning industry

Leather tanning industry related upstream and downstream enterprises, suppliers, distributors and other industry chain participants

Major competitors and their customers in the leather tanning industry

Leather tanning processing industry related technology research and development institutions, technology providers and other technology innovators.

Depending on the purpose of the project and the subject of the survey, Champ Consulting employs a variety of research methods for data collection and analysis, including:

Documentation: Collect and analyze official statistics, policy and regulatory documents, professional reports and literature related to the leather tanning industry.

Interview method: through telephone interviews or on-site visits, in-depth communication with research subjects, to obtain first-hand information and data.

Questionnaire survey method: send a designed questionnaire to the research object through the network or mail, collect and analyze the questionnaire data.

Observation method: observe and record the production and operation status, market behavior, customer feedback, etc. of the research object through on-the-spot investigation or network browsing.

Case analysis method: by collecting and analyzing the success or failure cases related to the leather tanning industry, summing up the lessons learned and refining the methods and strategies that can be used for reference.

Based on the purpose of the project and the methodology of the research, the following research plan has been developed by Champ Consulting:

Project Content

According to the project purpose and research plan, Shangpu Consulting Company will provide the following project contents for the client:

Leather tanning industry market analysis report, including industry status, market size and structure, market demand and supply analysis, market development trends and forecasts, etc.

The internal analysis report of the entrusting party, including the current situation of the entrusting party, product analysis, production analysis, financial analysis, market analysis, customer analysis, brand analysis, core competitiveness analysis, etc.

External analysis report of the principal's main competitors, including competitor status, product analysis, production analysis, financial analysis, market analysis, customer analysis, brand analysis, core competitiveness analysis, etc.

Research report on environmental policy and technological innovation, including the content, impact and application of environmental policy and technological innovation.

Domestic and foreign market development and customer maintenance research reports, including domestic and foreign market demand characteristics and trends, market development and customer maintenance methods and channels.

Market adjustment and competitiveness enhancement programs, including market adjustment objectives and strategies, competitiveness enhancement objectives and strategies, implementation steps and expected effects, etc.

Project Value

The completion of this project will bring the following value to the principal:

Help the entrusting party to fully understand the development status and trends of the leather tanning processing industry, and provide a basis for the entrusting party to formulate reasonable development goals and strategic plans.

Help the client to objectively evaluate its own advantages and disadvantages and differentiation advantages, and provide guidance for the client to formulate effective product positioning and differentiation strategies.

Help the entrusting party to systematically analyze the strategic intentions and action plans of the main competitors, and provide reference for the entrusting party to formulate effective competitive strategies and countermeasures.

Help the entrusting party to follow up environmental protection policies and technological innovation in a timely manner, and provide support for the entrusting party to reduce production costs and pollution emissions, and improve product quality and environmental protection levels

Help the client to grasp the characteristics and changing trends of domestic and foreign market demand, and provide methods for the client to expand market share and improve customer satisfaction.

Help the client to formulate and implement the market adjustment and competitiveness promotion plan, and provide guarantee for the client to achieve high-quality development and sustainable development.