Project Background

电梯是现代社会发展必不可少的重要建筑设备，对于改善人民生活品质，提高生活质量，实现我国建筑业“节能省地”的国策起到了不可替代的支撑作用。随着城镇化进程的加快，我国电梯需求量持续增长，目前已成为全球最大的电梯新装市场和最大的电梯生产国。同时，我国电梯保有量也不断增加，截至2022At the end of the year, the number of elevators in use in China reached964.46万台，近五年保有量复合年增长率（CAGR）达11%。这为电梯行业带来了巨大的市场空间和发展机遇。

However, the elevator industry is also facing many challenges and problems, such as increasingly fierce market competition, serious product homogeneity, insufficient technological innovation capabilities, high safety and quality risks, and uneven maintenance service levels. These problems not only affect the healthy development of the elevator industry, but also threaten the safety and interests of the majority of users. Therefore, it is of great significance to conduct in-depth research and analysis on the market status, competition pattern, development trend and user demand of the elevator industry, so as to enhance the core competitiveness of elevator enterprises, grasp market opportunities, avoid market risks and make reasonable strategic decisions.

Customer pain points

本项目的客户是一家专业从事电梯设计、制造、安装、维护和修理等业务的民营企业，主要产品为中低速乘客电梯和货物电梯。客户在国内市场拥有一定的知名度和影响力，但在近几年面临着以下几个方面的痛点：

-Decline in market share: due to strong competition from foreign brands and other private brands, customers' share in the domestic market has declined year by year, especially in first-tier cities and key projects.

-Single product structure: At present, customers mainly rely on medium and low-speed passenger elevators and freight elevators as their main sources of income, lack of high-end products and differentiated products, and it is difficult to meet the diversified needs of the market.

-Weak technological innovation ability: customers have insufficient investment in technology research and development, lack of independent intellectual property rights and core technologies, and it is difficult to keep up with the technological progress and standard improvement of the industry.

-High safety and quality risks: Customers have some management loopholes and irregular operations in product installation and maintenance services, resulting in failures or even accidents in some products, affecting customers' brand image and market reputation.

Project Purpose

In order to help customers solve the above pain points and improve their market competitiveness and profitability, the purpose of this project is:

-Through the elevator industry market research, understand the development status of the industry, market size, market structure, market demand, market trends and other aspects of information, to provide customers with comprehensive, accurate and timely industry insight.

-Through the competitive analysis of the elevator industry, identify the industry's competitive landscape, competitors, competitive strategies, competitive advantages and other aspects of information, to provide customers with targeted, valuable competitive intelligence.

-Through the comprehensive evaluation of the customer's own, analyze the customer's product structure, technical level, safety and quality, market share, profitability and other aspects of information, to provide customers with objective and fair self-diagnosis.

-Through the comprehensive analysis of the above information, to provide customers with targeted strategic advice, including product innovation, technology upgrading, market development, brand building, risk prevention, etc., to provide customers with feasible and effective solutions.

Research object

The research objects of this project mainly include the following categories:

-Industry associations and experts: Through visits to China Elevator Association and other relevant industry associations and experts, access to industry developments, policies and regulations, technical standards and other authoritative information.

-Competitors: By visiting international first-line brands such as Otis, Schindler, KONE and Thyssen, as well as leading domestic brands such as Kangli Elevator, Jiangnan Jiajie and Broad Intelligence, we can obtain core information such as competitors' product structure, technical level, market strategy and profitability.

-End users: by visiting residential real estate developers, commercial real estate developers, old building renovation units, infrastructure construction units and other end users, access to user demand characteristics, selection criteria, satisfaction evaluation and other key information on elevator products and services.

-Industry media and data organizations: By collecting and analyzing relevant reports and data released by industry media and data organizations, we can obtain quantitative information such as market size, market structure and market trends of the industry.

Project Content

The main contents of this project include the following aspects:

-Elevator industry market research: analyze the development history, development status, development drivers and constraints of the elevator industry, evaluate the market size and growth rate of the elevator industry, divide the market segmentation and geographical distribution of the elevator industry, and predict the future development trends and opportunities of the elevator industry.

-Elevator industry competition analysis: identify the main competitors and potential entrants in the elevator industry, compare the differences and advantages of competitors in terms of product structure, technical level, market strategy, brand image, etc., analyze the share and ranking of competitors in different market segments and geographical markets, and evaluate the threat and impact of competitors on customers.

-Customer's own evaluation: analyze the advantages and disadvantages of customers in terms of product structure, technical level, safety and quality, market share, profitability, etc., identify the positioning and competitiveness of customers in different market segments and geographical markets, and find out the problems and room for improvement of customers.

-Customer strategic advice: according to the results of market research, competition analysis and customer's own evaluation of the elevator industry, we provide customers with targeted strategic advice, including how to optimize product structure, improve technical level, expand market channels, shape brand image, prevent security risks, etc., to help customers improve market competitiveness and profitability.

Project Value

The value of this project is mainly reflected in the following aspects:

-Provide customers with comprehensive, accurate and timely insight into the elevator industry, help customers understand the development status of the industry, market size, market structure, market demand, market trends and other aspects of information, for customers to make reasonable strategic decisions to provide a strong support.

-Provide customers with targeted and valuable elevator industry competitive intelligence, help customers identify the industry's competitive landscape, competitors, competitive strategies, competitive advantages and other aspects of information, for customers to develop effective competitive response provides a strong basis.

-Provide customers with objective and fair self-diagnosis, help customers analyze their own strengths and weaknesses in product structure, technical level, safety and quality, market share, profitability, etc., and provide strong guidance for customers to formulate reasonable improvement measures.

-Provide customers with feasible and effective solutions, help customers optimize product structure, improve technical level, expand market channels, shape brand image, prevent security risks, etc., and provide a strong guarantee for customers to enhance market competitiveness and profitability.