Project Background

The cabinet is a family kitchen set burning, washing, storage, smoke and other comprehensive functions in a family civilian facilities, but also a variety of modern kitchen appliances and kitchen appliances in the whole physical carrier and kitchen design ideas of the art carrier, has become the main body of the modern whole kitchen.

In recent years, with the promotion of urbanization and consumption upgrading, the scale of domestic cabinet market has been expanding, breaking through 100 billion yuan in 2016 and reaching 131.45 billion billion yuan in 2019. The cabinet market presents the following characteristics:

Market concentration needs to be improved, the first-line brand positioning sinking to seize the share. There are many brands in the domestic cabinet industry, but the market share is scattered. In 2016, the market share of the top ten brands was only 20.8. First-line brands such as Zhibang, Gold Medal, and Oupai continue to increase brand awareness and influence by increasing advertising investment, expanding channel networks, and improving product quality and service levels, and penetrate into the low-end market.

The market demand is diversified, and customization, intelligence and environmental protection have become the trend. With the improvement of consumers' aesthetic and functional requirements for cabinets, customization, intelligence, and environmental protection have become the development direction of the cabinet market. Customized cabinets can be designed and manufactured according to the individual needs and space dimensions of consumers to meet the needs of different styles and functions. Intelligent cabinets can improve the convenience and comfort of cabinets by integrating kitchen electricity, intelligent control systems, artificial intelligence and other technologies. Environmentally friendly cabinets can reduce the impact on the environment and human health by using low-formaldehyde or formaldehyde-free plates, coatings and other materials.

Market competition intensifies and exports are affected by trade frictions. Domestic cabinet enterprises are facing competitive pressure from home and abroad. Domestic competition is mainly manifested in price wars, channel competition, product innovation, etc.; foreign competition is mainly manifested in the export by the impact of trade frictions. The United States is the main market for my country's cabinet exports. However, due to the Sino-US trade war and the anti-dumping and countervailing investigation launched by the United States on Chinese wooden furniture, my country's exports to the United States have been severely impacted.

Customer pain points

Shangpu Consulting Company is a consulting organization specializing in industrial market research services. It has many years of industry experience and professional team to provide customers with customized market research solutions. Shangpu Consulting's customers are mainly domestic and foreign cabinet manufacturers, distributors, investment institutions, etc., they face the following pain points:

Lack of in-depth understanding of the domestic cabinet market, unable to accurately grasp the market size, structure, trends, competitive landscape and other important information, unable to develop effective marketing strategies and marketing strategies.

Lack of in-depth insight into target customers, unable to understand customer needs, preferences, purchase behavior and other key factors, unable to provide products and services to meet customer needs, improve customer satisfaction and loyalty.

Lack of timely discovery of potential opportunities and risks, inability to seize new opportunities brought about by market changes, or timely response to new challenges brought about by market changes, and improve market competitiveness and anti-risk capabilities.

Project Purpose

In order to help customers solve the above pain points, Shangpu consulting company to undertake a cabinet industry market research project, aimed at providing customers with the following value:

Provide comprehensive, accurate and authoritative domestic cabinet market data and analysis reports, including market size, structure, trends, competitive landscape and other aspects of information, to help customers understand the current situation and development prospects of the domestic cabinet market, and to formulate market strategies and marketing strategies for customers Provide the basis.

Provide in-depth, detailed and professional target customer research reports, including customer needs, preferences, purchase behavior and other aspects of information, to help customers gain insight into the psychological and behavioral characteristics of target customers, to provide customers with products and services to meet customer needs to provide guidance.

Provide timely, sensitive and professional potential opportunities and risk analysis reports, including information on new opportunities and challenges brought about by market changes, to help customers seize new opportunities brought about by market changes, or respond to new challenges brought about by market changes in a timely manner, and improve market competitiveness and anti-risk ability.

Research object

The research objects of this project mainly include the following two categories:

Domestic cabinet manufacturers: Through telephone interviews, online questionnaires, etc., research domestic cabinet manufacturers to understand their product types, scale, prices, channels, competitive advantages, etc., as well as their views and expectations on the domestic cabinet market. The project plans to investigate 50 domestic cabinet manufacturers.

Domestic cabinet consumers: Through online and offline sampling surveys, in-depth interviews, etc., conduct research on domestic cabinet consumers to understand their needs, preferences, and purchase behaviors for cabinets, as well as their evaluations and feedback on different brands and products. This project plans to investigate 1000 domestic cabinet consumers.

Project Content

This project mainly includes the following contents:

Domestic cabinet market data and analysis report: through the collection and collation of various publicly available data and information, the domestic cabinet market data statistics and analysis, including market size, structure, trends, competition pattern and other aspects of information, as well as the market development prospects for prediction and evaluation.

Target customer research report: Through online and offline sampling surveys, in-depth interviews and other methods of domestic cabinet consumers, in-depth insights into target customers, including customer needs, preferences, purchase behavior and other information, as well as different brands and products Evaluation and feedback. Through the analysis and induction of the survey data, the characteristics, demand points, pain points, satisfaction points, etc. of the target customers are proposed, as well as the evaluation of customer satisfaction and loyalty.

Potential opportunity and risk analysis report: through tracking and monitoring the changes and dynamics of domestic and foreign cabinet markets, analyze and evaluate the new opportunities and challenges brought by market changes, including the impact of market demand changes, technological innovation, policies and regulations, competitors, etc., as well as quantify and sort market opportunities and risks.

Project Value

The value of this project is mainly reflected in the following aspects:

Provide customers with comprehensive, accurate and authoritative domestic cabinet market data and analysis reports, help customers understand the current situation and development prospects of the domestic cabinet market, and provide the basis for customers to formulate market strategies and marketing strategies.

Provide customers with in-depth, detailed and professional target customer research reports, help customers gain insight into the psychological and behavioral characteristics of target customers, and provide customers with products and services that meet customer needs.

Provide customers with timely, sensitive and professional potential opportunities and risk analysis reports to help customers seize new opportunities brought about by market changes, or respond to new challenges brought about by market changes in a timely manner, and improve market competitiveness and anti-risk capabilities.

Save time and cost for customers, improve work efficiency and quality. By entrusting Shangpu Consulting to conduct market research projects in the cabinet industry, customers can avoid spending a lot of time and resources to collect, sort out and analyze various data and information, but directly obtain professional research reports and suggestions, so that they can focus more on their core business.