Project Background

Water-soluble fertilizer (WSF) is a kind of multi-compound fertilizer that can be completely dissolved in water, which can be quickly dissolved in water and more easily absorbed by crops. It can not only contain all the nutrients such as nitrogen, phosphorus and potassium, but also humic acid, amino acid, alginic acid, plant growth regulator and so on. Water-soluble fertilizer has the advantages of environmental protection, high efficiency and compatibility. It is easier to realize the integration of water and fertilizer, save water and fertilizer, and the absorption and utilization rate is 2-3 times that of ordinary chemical fertilizer.

Water-soluble fertilizer is a quick-acting fertilizer with strong pertinence and obvious yield-increasing effect. After a large number of field experiments and studies, Spanish Adra water-soluble fertilizer increased its yield by 19.9 compared with common compound fertilizer after being used on potatoes. After being used on watermelon, the fruit is uniform in size, bright in color, single fruit weight and sugar content increase, and the input-output ratio is as high as 1.0:20. After being used on apples, the incidence of bitter pox was reduced by 24.8, the soluble solids content increased by 1.56 per cent and the yield increased by 13.2 per cent.

China's water-soluble fertilizer started in the middle and late 1980 s, basically synchronized with compound fertilizer. Since the 1990 s, the theory and application technology of irrigation and fertilization in China have been paid more and more attention. So far, the integrated irrigation and fertilization technology of water and fertilizer has developed from local experiments and demonstrations in the past to large-scale popularization and application, and the radiation scope has been expanded to the northwest, northeast and South China regions. The integration of water and fertilizer has changed from the "high-end agriculture" and "image project" of that year. Begin to develop towards universal application.

According to statistics, China's water-soluble fertilizer production in 2017 was 4.6 million tons, an increase of 12.20 percent over the same period last year, with an average annual compound growth rate of 33.77 percent, maintaining a rapid growth trend. In 2020, water-soluble fertilizer consumption market economic crop consumption accounted for 75%, field crop consumption accounted for 20%, flowers, horticulture, landscape and other consumption accounted for 5%.

With the promotion of water and fertilizer integration technology, the area of water-soluble fertilizer applied to crops is increasing, and the water-soluble fertilizer industry is also growing. At present, the production areas of water-soluble fertilizers in China are mainly concentrated in Xinjiang, Shandong, Sichuan and other provinces with a large area of water and fertilizer integration promotion, especially in Xinjiang, which has the largest water-saving area of drip irrigation; sales are mainly concentrated in Xinjiang, Gansu, Inner Mongolia and other northwest arid areas and Northeast, Southwest, South China and other places.

Customer pain points

Shangpu Consulting Company is a consulting organization specializing in agricultural market research. It has many years of industry experience and professional team to provide customers with customized market research, market analysis, market forecast, market strategy and other services. Shangpu Consulting's customers include water-soluble fertilizer production enterprises, circulation enterprises, agricultural investment institutions, government departments and so on.

The main pain points faced by customers of the client company are:

Water-soluble fertilizer industry competition is fierce, product homogeneity is serious, how to improve product differentiation and brand influence?

The water-soluble fertilizer industry is greatly affected by policy, environment, technology and other factors, how to grasp the development trend and opportunities of the industry?

There are regional differences and market segments in the water-soluble fertilizer industry, how to develop a reasonable market layout and channel strategy?

The water-soluble fertilizer industry lacks professional market data and information, how to obtain accurate market size, share, structure, competitive landscape, etc?

Project Purpose

In order to help customers solve the above pain points, Shangpu Consulting has carried out a market research project on the water soluble fertilizer industry, which aims to provide customers with the following values:

Understand the development status, scale, structure, trends, opportunities and challenges of the water-soluble fertilizer industry;

Analysis of the competitive landscape, major participants, product characteristics, and marketing models of the water-soluble fertilizer industry;

Identify the target market, target customers, consumer needs and preferences of the water-soluble fertilizer industry;

Formulate the market strategy, product strategy, channel strategy and promotion strategy of water soluble fertilizer industry.

Research object

The research objects of this project include the following three categories:

Water-soluble fertilizer production enterprises: through telephone interviews or online questionnaires, to understand their product types, specifications, prices, output, sales volume, channel distribution, marketing strategies, etc;

Water-soluble fertilizer circulation enterprises: through field interviews or online questionnaires, to understand their supplier selection, procurement volume, inventory, sales volume, sales price, channel type, promotional activities, etc;

End users of water-soluble fertilizer: through field interviews or online questionnaires, to understand their purchase motivation, purchase channels, purchase frequency, purchase volume, use effect, satisfaction, loyalty and so on.

Project Content

This project mainly includes the following contents:

Water-soluble fertilizer industry status: introduction of water-soluble fertilizer classification, characteristics, advantages;

Water-soluble fertilizer industry market analysis: analysis of water-soluble fertilizer industry market size, market structure, market segmentation, market demand, market forecast, etc;

Water-soluble fertilizer industry competition analysis: analysis of water-soluble fertilizer industry competition pattern, competitive strategy, competitive advantage, etc., as well as the main participants of the enterprise status, product introduction, market share, marketing strategy;

Water-soluble fertilizer industry consumption analysis: analysis of water-soluble fertilizer industry consumption characteristics, consumption motivation, consumption preferences, consumption satisfaction, etc., as well as different regions, different types, different applications of consumption;

Analysis of the development trend of the water-soluble fertilizer industry: Analysis of the development opportunities and challenges of the water-soluble fertilizer industry, as well as the future development direction and recommendations.

Project Value

The value of this project is mainly reflected in the following aspects:

To provide customers with comprehensive, in-depth and accurate water-soluble fertilizer industry data and information to help customers understand the current situation and future development of the industry;

To provide customers with professional, objective and systematic water-soluble fertilizer industry analysis and evaluation, to help customers grasp the industry environment and competitive situation;

To provide customers with targeted, practical, operational water-soluble fertilizer industry strategies and recommendations to help customers develop effective marketing strategies and marketing strategies;

To provide customers with continuous, timely and high-quality water-soluble fertilizer industry consulting services to help customers solve the problems and difficulties encountered.

Specific customer value and growth from this project include:

Help customers improve product differentiation and brand influence, increase market share and revenue;

Help customers grasp the development trend and opportunities of the industry and expand new markets and customers;

Help customers to develop a reasonable market layout and channel strategy, reduce costs and risks;

Help customers to obtain professional market data and information, improve decision-making efficiency and quality.