Project Background

Water-soluble fertilizer (WSF) is a kind of multi-compound fertilizer that can be completely dissolved in water, which can be quickly dissolved in water and more easily absorbed by crops. It can not only contain all the nutrients such as nitrogen, phosphorus and potassium, but also humic acid, amino acid, alginic acid, plant growth regulator and so on. Water-soluble fertilizer has the advantages of environmental protection, high efficiency and compatibility. It is easier to realize the integration of water and fertilizer, save water and fertilizer, and the absorption and utilization rate is 2-3 times that of ordinary chemical fertilizer.

水溶性肥料是速效型肥料，针对性强，增产效果明显，经过大量田间试验研究，西班牙艾德拉水溶肥在马铃薯上使用后，较普通复合肥增产高达19.9%；在西瓜上使用后，果实大小均匀，色泽鲜亮，单果重和糖分含量增加，投入产出比高达1.0：20.；在苹果上使用后，苦痘病发生率减少了24.8%，可溶性固形物含量增加了1.56%，增产达13.2%。

China's water-soluble fertilizer started in the middle and late 1980 s, basically synchronized with compound fertilizer. Since the 1990 s, the theory and application technology of irrigation and fertilization in China have been paid more and more attention. So far, the integrated irrigation and fertilization technology of water and fertilizer has developed from local experiments and demonstrations in the past to large-scale popularization and application, and the radiation scope has been expanded to the northwest, northeast and South China regions. The integration of water and fertilizer has changed from the "high-end agriculture" and "image project" of that year. Begin to develop towards universal application.

据统计，2017年中国水溶肥产量为460万吨，同比增长12.20%，年均复合增长速度为33.77%，保持快速增长态势。2020年水溶性肥料消费市场经济作物消费占比75%，大田作物消费占比20%，花卉、园艺、景观及其他消费占比5%。

With the promotion of water and fertilizer integration technology, the area of water-soluble fertilizer applied to crops is increasing, and the water-soluble fertilizer industry is also growing. At present, the production areas of water-soluble fertilizers in China are mainly concentrated in Xinjiang, Shandong, Sichuan and other provinces with a large area of water and fertilizer integration promotion, especially in Xinjiang, which has the largest water-saving area of drip irrigation; sales are mainly concentrated in Xinjiang, Gansu, Inner Mongolia and other northwest arid areas and Northeast, Southwest, South China and other places.

Customer pain points

尚普咨询公司是一家专业从事农业市场研究的咨询机构，拥有多年的行业经验和专业团队，为客户提供定制化的市场调研、市场分析、市场预测、市场战略等服务。尚普咨询公司的客户包括水溶性肥料生产企业、流通企业、农业投资机构、政府部门等。

客户公司的客户面临的主要痛点有：

Water-soluble fertilizer industry competition is fierce, product homogeneity is serious, how to improve product differentiation and brand influence?

The water-soluble fertilizer industry is greatly affected by policy, environment, technology and other factors, how to grasp the development trend and opportunities of the industry?

There are regional differences and market segments in the water-soluble fertilizer industry, how to develop a reasonable market layout and channel strategy?

The water-soluble fertilizer industry lacks professional market data and information, how to obtain accurate market size, share, structure, competitive landscape, etc?

Project Purpose

为了帮助客户解决上述痛点，尚普咨询公司开展了水溶肥行业市场研究项目，旨在为客户提供以下价值：

了解水溶性肥料行业的发展现状、规模、结构、趋势、机遇和挑战；

分析水溶性肥料行业的竞争格局、主要参与者、产品特点、营销模式等；

Identify the target market, target customers, consumer needs and preferences of the water-soluble fertilizer industry;

Formulate the market strategy, product strategy, channel strategy and promotion strategy of water soluble fertilizer industry.

Research object

The research objects of this project include the following three categories:

Water-soluble fertilizer production enterprises: through telephone interviews or online questionnaires, to understand their product types, specifications, prices, output, sales volume, channel distribution, marketing strategies, etc;

Water-soluble fertilizer circulation enterprises: through field interviews or online questionnaires, to understand their supplier selection, procurement volume, inventory, sales volume, sales price, channel type, promotional activities, etc;

End users of water-soluble fertilizer: through field interviews or online questionnaires, to understand their purchase motivation, purchase channels, purchase frequency, purchase volume, use effect, satisfaction, loyalty and so on.

Project Content

This project mainly includes the following contents:

Water-soluble fertilizer industry status: introduction of water-soluble fertilizer classification, characteristics, advantages;

Water-soluble fertilizer industry market analysis: analysis of water-soluble fertilizer industry market size, market structure, market segmentation, market demand, market forecast, etc;

Water-soluble fertilizer industry competition analysis: analysis of water-soluble fertilizer industry competition pattern, competitive strategy, competitive advantage, etc., as well as the main participants of the enterprise status, product introduction, market share, marketing strategy;

水溶性肥料行业消费分析：分析水溶性肥料行业的消费特征、消费动机、消费偏好、消费满意度等，以及不同地区、不同类型、不同应用的消费情况；

Analysis of the development trend of the water-soluble fertilizer industry: Analysis of the development opportunities and challenges of the water-soluble fertilizer industry, as well as the future development direction and recommendations.

Project Value

The value of this project is mainly reflected in the following aspects:

To provide customers with comprehensive, in-depth and accurate water-soluble fertilizer industry data and information to help customers understand the current situation and future development of the industry;

To provide customers with professional, objective and systematic water-soluble fertilizer industry analysis and evaluation, to help customers grasp the industry environment and competitive situation;

To provide customers with targeted, practical, operational water-soluble fertilizer industry strategies and recommendations to help customers develop effective marketing strategies and marketing strategies;

为客户提供持续、及时、优质的水溶性肥料行业咨询服务，帮助客户解决遇到的问题和困难。

Specific customer value and growth from this project include:

Help customers improve product differentiation and brand influence, increase market share and revenue;

帮助客户把握行业发展趋势和机遇，拓展新的市场和客户；

Help customers to develop a reasonable market layout and channel strategy, reduce costs and risks;

帮助客户获取专业的市场数据和信息，提高决策效率和质量。