Project Background

Fresh air ventilator is a kind of equipment that can filter and purify outdoor fresh air to the room, and discharge indoor dirty and low oxygen content air out of the room, which can effectively improve indoor air quality and comfort. With the implementation of the national environmental protection and energy saving strategy, the promotion of green buildings, and the improvement of consumers' health awareness, the market demand for fresh air ventilators is growing,2020China's fresh air system sales scale reached202Ten thousand units, year-on-year growth38%Sales are near.200Billion yuan, year-on-year growth36%。

Champu Consulting is a company specializing in market research, investment consulting,IPOListing consulting and other service institutions have rich industry research experience and customer resources, and have provided professional services for outstanding companies in many industries. The client of this project is a fresh air ventilator manufacturer, which is mainly engaged in the research and development, production and sales of plate type, plate fin type, runner type, heat pipe type and other subdivided products. It has its own brand and patented technology, product quality and Excellent performance, occupying a certain share in the domestic market.

Customer pain points

The main problems faced by the client are as follows:

The competition in the fresh air ventilator industry is fierce, there are many small and medium-sized enterprises, and the low-end and high-end scale differentiation is obvious. The dominant brands occupy the head position by virtue of technology and marketing, forming a certain competitive advantage, which makes some small brands gradually withdraw from the market, and the industry pattern is tending to be stable.

The fresh air ventilator industry is greatly affected by policies, standards, environment and other factors, the demand structure is constantly changing, and customer demand is becoming more and more diversified and personalized, which puts forward higher requirements on product performance, function, design, service and so on.

There are regional differences in the fresh air ventilator industry, and the consumption habits, consumption levels and consumption preferences of different regions are different, so it is necessary to formulate corresponding marketing strategies and channel models according to the market characteristics of different regions.

There is a need for technological innovation and product upgrades in the fresh air ventilator industry. With the advancement of technology and changes in user needs, it is necessary to continuously develop new products and new technologies to improve product added value and competitiveness.

Project Purpose

This project aims to provide the following services to the client:

Conduct comprehensive and in-depth market research on the fresh air ventilator industry, and analyze the current situation, development trend, market scale, market structure, competition pattern, customer demand and other aspects of information.

Conduct a detailed analysis of the market segments in which the client is located, and assess the market potential, market share, market competitiveness, market opportunities and market risks of its products.

Conduct an in-depth investigation of the principal's main competitors, analyze their product characteristics, advantages and disadvantages, market strategies, development trends and other aspects of information, for the principal to formulate effective competitive strategies to provide reference.

According to the client's development goals and market positioning, provide professional market entry consulting, including market segmentation, product positioning, price strategy, channel strategy, marketing strategy, brand strategy and other aspects of advice.

Research object

The research objects of this project mainly include the following categories:

Relevant experts, scholars, associations, media, etc. in the fresh air ventilator industry to understand the development history of the industry, policies and regulations, technical standards, industry trends and other information.

Major manufacturers in the fresh air ventilator industry to understand their products, production capacity, sales, market strategy and other information.

The main sales channels of the fresh air ventilator industry, understand its channel structure, channel characteristics, channel advantages and disadvantages and other information.

The main end customers in the fresh air ventilator industry understand their purchase behavior, purchase motivation, purchase demand, purchase preference and other information.

The project plans to use a variety of research methods, including literature analysis, network data mining, telephone interviews, in-depth interviews, questionnaires, etc.200around.

Project Content

The main contents of this project include the following aspects:

The current situation of the fresh air ventilator industry: introduce the basic situation of the classification, function and principle of the fresh air ventilator, analyze the development history and development stage of the fresh air ventilator industry, and summarize the development characteristics and development laws of the fresh air ventilator industry.

Analysis of the current situation of the new air ventilator industry: analyze the supply and demand situation of the new air ventilator industry, evaluate the market size and growth rate of the new air ventilator industry, explore the market structure and market characteristics of the new air ventilator industry, and reveal the market demand and market potential of the new air ventilator industry.

Analysis of the development trend of the fresh air ventilator industry: analyze the development environment of the fresh air ventilator industry, including the influence factors of policies and regulations, technical standards, social environment, etc., predict the development trend and development prospects of the fresh air ventilator industry, and put forward the development suggestions and development strategies of the fresh air ventilator industry.

Analysis of the competitive landscape of the new wind ventilator industry: analyze the competitive landscape and competitive characteristics of the new wind ventilator industry, evaluate the degree of competition and competitive advantage of the new wind ventilator industry, identify the competitors and competitive models of the new wind ventilator industry, and compare the competitiveness and profitability of the new wind ventilator industry.

Market segment analysis of the client: determine the market segment and target market in which the client is located, analyze its product situation and product advantages, assess its market potential and market share, explore its market opportunities and market risks, and provide a basis for its formulation of reasonable market objectives and market strategies.

Client Competitor Analysis: Identify the client's main competitors, analyze their product characteristics, strengths and weaknesses, market strategies, development trends and other aspects of information, for the client to develop an effective competitive strategy to provide reference.

Client market entry consultation: according to the client's development goals and market positioning, provide professional market entry consultation, including market segmentation, product positioning, price strategy, channel strategy, marketing strategy, brand strategy and other suggestions to help the client improve market competitiveness and profitability.

Project Value

The main value of this project is reflected in the following aspects:

Provide the entrusting party with a comprehensive and in-depth market research report on the fresh air ventilator industry, help the entrusting party understand the development status and development trend of the industry, grasp the development opportunities and challenges of the industry, and provide professional support for the entrusting party's strategic decision-making.

Provide detailed and accurate market segmentation analysis report for the entrusting party, help the entrusting party to evaluate its own product situation and market competitiveness, and provide the basis for the entrusting party to formulate reasonable market objectives and market strategies.

Provide in-depth and comprehensive competitor analysis report for the entrusting party, help the entrusting party to identify its own competitive advantages and disadvantages, and provide reference for the entrusting party to formulate effective competitive strategies.

Provide professional and feasible market entry consulting report for the client, help the client to choose the appropriate market segmentation, product positioning, price strategy, channel strategy, marketing strategy, brand strategy, etc., and help the client to improve market share and profitability.

Provide high-quality customer service for Shangpu Consulting Company, enhance the professional image and reputation of Shangpu Consulting Company in the fresh air ventilator industry, and expand more customer resources and cooperation opportunities for Shangpu Consulting Company in the field of industrial market research.