Project Background

Card-type knitting machine is a knitting technique derived from medieval Europe, using cards instead of brown rods./Pieces open weaving mouth, you can create a variety of complex patterns and patterns. The card type knitting machine has simple tools and flexible operation. It is suitable for weaving wires of various thicknesses. It can be made into modern decorations such as straps, camera straps, guitar straps, belts, shoelaces, fabric edge decorations, etc.

Card-type knitting machines are still very popular in foreign countries. There are tribes that insist on weaving in the traditional way, and there are also urban knitting enthusiasts who have developed various modern tools. Many more fashion brands try to integrate card-type weaving elements into their own designs1. However, in China, the popularity and market share of card knitting machines are very low, lack of professional manufacturers and sales channels, and lack of understanding of consumer needs and preferences.

Customer pain points

The customer is a domestic enterprise that wants to enter the card knitting machine industry. The enterprise has advanced production equipment and technology, but lacks in-depth market analysis and strategic planning. The enterprise hopes to understand the current situation, development trend, competition pattern, consumer demand and preference of card knitting machine industry through the service of Shangpu consulting company, and provide guidance and suggestions for product development, pricing, channel, promotion and so on.

Project Purpose

The purpose of this project is to provide customers with a comprehensive, in-depth and accurate card knitting machine industry market research report, to help customers formulate reasonable, effective and innovative market entry strategies, and to improve customers' competitiveness in the card knitting machine industry And market share.

Research object

The research objects of this project include the following two categories:

Card knitting machine industry, the main manufacturers, distributors, agents, retailers and other supply chain upstream and downstream participants;

Potential consumers and target consumers in the card knitting machine industry, including individual enthusiasts, handicraft shops, fashion brands, etc.

This project plans to use a variety of research methods, including literature, industry reports, expert interviews, questionnaires, in-depth interviews, consumer observations, etc., to obtain more comprehensive, more realistic and effective data and information. The expected number of research objects for this project is:

upstream and downstream supply chain participants:20家生产厂家，30家经销商/Agents,50retailers;

Potential consumers and target consumers:1000份问卷调查，100次深度访谈，50Second consumer observation.

Project Content

The main contents of this project include the following aspects:

卡片式编织机行业的市场规模，包括市场容量、市场需求、市场增长率、市场占有率等；

卡片式编织机行业的市场细分，包括按产品类型、按线材类型、按用途类型、按地域类型等进行细分，并分析各细分市场的规模、需求、特点、趋势等；

卡片式编织机行业的竞争格局，包括竞争者的数量、规模、产品、价格、渠道、品牌、优势、劣势等，并进行竞争者分析和竞争策略分析；

卡片式编织机行业的消费者分析，包括消费者的数量、特征、需求、偏好、动机、行为等，并进行消费者画像和消费者洞察分析；

The development trend of the card knitting machine industry, including the development drivers and constraints of the industry, as well as the future development direction and development opportunities;

The market entry strategy of card knitting machine industry, including product strategy, pricing strategy, channel strategy, promotion strategy, etc., and puts forward specific suggestions and measures.

Project Value

The value of this project is mainly reflected in the following aspects:

Provide customers with a comprehensive and in-depth card knitting machine industry market research report, help customers understand the current situation and future of the industry, and provide reliable data and information support for customers to formulate market entry strategies;

Provide customers with an innovative and effective card knitting machine industry market entry strategy, help customers stand out in the competitive market, meet consumer needs and preferences, and improve customer brand awareness and loyalty;

It provides customers with a continuous and high-quality consulting service to help customers adjust and optimize their strategies in time after entering the market, make corresponding improvements and innovations according to market changes and consumer feedback, and improve customers in the card knitting machine industry Competitiveness and market share.