Project background:

Petrochemical industry is a chemical industry with oil and natural gas as raw materials, involving a wide range and rich downstream products. With the changes in domestic and foreign markets and the intensification of competition, petrochemical companies need to keep abreast of industry trends, market demand changes, competitor dynamics and other information in order to formulate reasonable strategic planning and marketing strategies.

Customer pain points:

A petrochemical company is a state-owned enterprise mainly engaged in the production and sales of petrochemical products. Its products include basic chemicals such as ethylene, propylene, benzene, toluene, and xylene, as well as high value-added products such as polyethylene, polypropylene, and polyester. The company faces the following main problems:

Due to the fluctuation of crude oil price and the decline of domestic and foreign market demand, the company's product sales revenue and profit margin have declined, and it needs to find new growth points and profit models.

Due to the gradual opening of the domestic petrochemical market, domestic and foreign companies have joined the market, and market participation has gradually increased. The middle and lower reaches of the market, including refining and chemical industry and refined oil sales, are facing fierce competition.

Due to the increasingly stringent environmental protection policies, the company needs to strengthen investment and improvement in energy conservation and emission reduction, clean production, and circular economy to reduce environmental risks and cost pressures.

Project purpose:

In order to help the company solve the above problems, Shangpu Consulting was commissioned by it to carry out a market research and competition analysis project for the petrochemical industry. The main aims of the project are:

Through the in-depth analysis of the macro environment, market size, market structure, market demand, market supply, market price and other aspects of the petrochemical industry at home and abroad, it provides comprehensive and accurate industry information and data support for the enterprise.

Through the systematic evaluation of the strategic positioning, product structure, production capacity, sales channels, marketing strategies, financial status and other aspects of the main competitors at home and abroad, it provides targeted competitive intelligence and suggestions for the enterprise.

通过对该企业自身的优势劣势、机会威胁等方面的综合分析，为该企业制定合理有效的战略规划和营销策略，提升其在行业中的竞争力和盈利能力。

Research object:

The research objects of this project mainly include the following categories:

Major domestic and foreign petrochemical production enterprises

Main downstream application fields of petrochemical industry at home and abroad

国内外主要石油化工行业协会、专家、媒体等

The enterprise's internal management personnel, technical personnel, sales personnel, etc.

Project Content:

The main contents of this project include the following aspects:

Macro environment analysis of petrochemical industry: analyze the influence and trend of policies and regulations, economic situation, social culture, scientific and technological innovation of petrochemical industry.

Petrochemical industry market analysis: analysis of the petrochemical industry market size, market structure, market demand, market supply, market price and other aspects of the status quo and development trends.

Petrochemical industry competition analysis: analysis of the petrochemical industry competition pattern, competition intensity, competitive advantages and disadvantages and other aspects of the characteristics and changes.

Analysis of major competitors in the petrochemical industry: Analysis of the strategic positioning, product structure, production capacity, sales channels, marketing strategies, financial status and other aspects of the situation and advantages and disadvantages of major petrochemical production enterprises at home and abroad.

The enterprise's own analysis: analyze the position and role of the enterprise in the petrochemical industry, as well as its advantages and disadvantages in terms of product structure, production capacity, sales channels, marketing strategy, financial situation, etc., as well as the opportunities and threats it faces.

The enterprise strategic planning and marketing strategy recommendations: according to the above analysis results, for the enterprise to develop a reasonable and effective strategic planning and marketing strategy, including product development direction, market development methods, channel construction methods, price-setting principles, promotional activities planning.

Project Value:

This project provides value to the business in the following areas:

Help the enterprise to fully understand the development status and trends of the petrochemical industry, and provide data support and reference for its long-term development strategy.

Help the enterprise to systematically evaluate the situation and advantages and disadvantages of the main competitors at home and abroad, and provide intelligence support and suggestions for the formulation of targeted competitive strategies.

Help the enterprise to comprehensively analyze its own advantages, disadvantages and opportunities and threats, and provide solutions and implementation guidance for its formulation of reasonable and effective strategic planning and marketing strategies.

Help the company to enhance its competitiveness and profitability in the petrochemical industry, and provide a guarantee for its sustainable development and value growth.