Project background:

Gas station is an indispensable part of people's life. With the rapid development of China's national economy, the continuous improvement of transportation infrastructure and the rapid increase of motor vehicle ownership, the gas station industry is also facing fierce competition and the challenge of transformation and upgrading. In order to better understand the market situation, development trend, customer demand and competition pattern of the gas station industry, Shangpu Consulting Company was commissioned by a large oil company to carry out a market research project for the gas station industry.

Customer pain points:

As one of the leading enterprises in China's gas station industry, the entrusting party has tens of thousands of gas stations and convenience stores, but in recent years it has also faced the following problems:

The profit margin of gas station business is low, and the development space of non-oil business is large, but it lacks effective business model and strategy.

The number of gas stations has slowed down, and market share has been challenged by other competitors, especially private and foreign gas stations.

The service quality of gas stations is uneven, the qualified rate of measurement is low, and the brand image is damaged.

Gas stations fail to make full use of digital, intelligent and other technical means to improve management efficiency and customer experience.

Project purpose:

The purpose of this project is to provide the entrusting party with the following information and suggestions through a comprehensive, in-depth and systematic market research on the gas station industry:

The market size, structure, growth momentum and development trend of the gas station industry.

Competitive landscape of the gas station industry, strengths and weaknesses of major competitors, competitive strategies and future plans.

Customer needs, consumption habits, preferences, and satisfaction in the gas station industry.

The development status, potential and innovation model of non-oil business in the gas station industry.

The digital and intelligent transformation path and implementation plan of the gas station industry.

Research object:

This project uses a combination of qualitative and quantitative research methods, the main research objects include the following categories:

Gas station industry insiders, including the management and employees of the principal and its competitors.

Gas station industry outsiders, including government departments, industry associations, experts and scholars.

End customers in the gas station industry, including individual car owners, corporate fleets, etc.

According to the project objectives and budget, the project plans to conduct the following number of interviews or questionnaires for the above three types of research subjects:

gas station industry insiders:30In-depth interviews with people.

Gas station industry outsiders:20In-depth interviews with people.

gas station industry end customers:1000about the number of online questionnaires.

Project Content:

This project mainly includes the following aspects:

Gas station industry market overview, including industry definition, classification, characteristics, development process, etc.

Gas station industry market analysis, including market size, structure, growth momentum, development trends.

Competitive analysis of the gas station industry, including the competitive landscape, the profile of the main competitors, strengths and weaknesses, competitive strategies and future planning.

Customer analysis of the gas station industry, including customer needs, consumption habits, preferences and satisfaction.

Gas station industry non-oil business analysis, including the definition of non-oil business, classification, development status, potential and innovation model.

Gas station industry digital, intelligent transformation analysis, including digital, intelligent definition, significance, transformation path and implementation plan.

Suggestions for the development of the gas station industry, including specific suggestions and implementation steps for the client's gas station business optimization, non-oil business development, digitalization, and intelligent transformation.

Project Value:

The completion of this project will provide value to the principal in the following areas:

Help the client to fully understand the market status, development trend, customer demand and competition pattern of the gas station industry, and provide a basis for making reasonable strategic planning and business decisions.

Help the client find the opportunities and challenges of the gas station industry, and provide direction for them to find new profit growth points and competitive advantages.

Help the client to explore the development potential and innovative model of non-oil business in the gas station industry, and provide a way for it to improve the profit margin and customer stickiness of the gas station business.

Help the client understand the digital and intelligent transformation path and implementation plan of the gas station industry, and provide support for improving the efficiency of gas station management and customer experience.