Project background:

Wet wipes is a kind of wet paper towel used to wipe the skin, with cleaning, disinfection, moisturizing and other functions, widely used in homes, hotels, hospitals and other places. In recent years, with the improvement of people's consumption ability and health awareness, the market size of wet wipes continues to grow.

Customer pain points:

The customer is an enterprise that produces and sells wet wipes. He wants to know the market status, competition pattern, consumer demand, development trend and other information of wet wipes industry, so as to formulate reasonable market strategy and product strategy. However, because the wet towel industry involves multiple sub-categories and multiple regional markets, the data sources are scattered and imperfect, and it is difficult for customers to obtain comprehensive and accurate market information.

Project purpose:

In order to help customers solve the problem of pain points, Shangpu Consulting Company has undertaken the market research project of wet wipes industry entrusted by customers, aiming to provide customers with the following contents through in-depth research and analysis:

Wet wipes industry overall market size, growth rate, structure and forecast;

Market size, growth rate, structure and forecast of various sub-categories of the wet wipes industry (such as baby wipes, household cleaning wipes, makeup wipes, etc.);

Market size, growth rate, structure and forecast of wet wipes industry in various regions (such as North America, Europe, Asia Pacific, etc.);

湿巾行业主要参与者（如品牌商、制造商、渠道商等）的市场份额、竞争优势、发展策略等；

湿巾行业消费者的特征、偏好、需求、购买行为等；

湿巾行业的发展趋势、机遇和挑战等。

Research object:

The research objects of this project include the following two categories:

行业内部人士：包括湿巾行业相关的品牌商、制造商、渠道商等，通过电话访谈或网络问卷的方式收集他们对于行业现状和未来发展的看法和建议；

行业外部人士：包括湿巾产品的消费者或潜在消费者，通过线上或线下的方式收集他们对于湿巾产品的使用情况、满意度、需求和期望等。

Number of survey objects: The number of survey objects of this project is as follows:

Industry Insiders: Expect the effective sample size of the interview or questionnaire to be100-150people, covering the various sub-categories and regional markets of the wipes industry;

Industry outsiders: it is expected that the effective sample size of the interview or questionnaire will be500-1000people, covering wipes products of different consumer groups and geographical distribution.

Project Content:

The project content of this project includes the following aspects:

Market size analysis: by collecting and collating various data sources, calculate and evaluate the market size, growth rate, structure and forecast of the wet towel industry as a whole and each sub-category and region;

Competitive landscape analysis: through the collection and collation of various data sources, analysis and evaluation of the market share, competitive advantage, development strategy, etc. of the main players in the wet towel industry;

Consumer demand analysis: through the design and implementation of questionnaires or interviews, analysis and evaluation of wet towel products consumer characteristics, preferences, demand, purchase behavior, etc;

Development trend analysis: through the collection and collation of various data sources, combined with the industry's internal and external policies, technology, environment and other factors, analysis and prediction of the development trend, opportunities and challenges of the wet towel industry.

Project Value:

The project value of this project is mainly reflected in the following aspects:

To provide customers with comprehensive and accurate wet wipes industry market information, to help customers understand the current situation and future development of the industry, for customers to develop a reasonable market strategy and product strategy provides a basis;

Provide customers with in-depth and detailed analysis of the competitive landscape of the wet wipes industry, help customers understand their own advantages and disadvantages in the industry, and provide a reference for customers to enhance their competitiveness and market share;

Provide customers with detailed and accurate analysis of the consumption demand of wet wipes products, help customers understand the characteristics, preferences, needs, purchase behavior, etc., and provide guidance for customers to optimize product design and marketing strategies;

It provides customers with forward-looking and innovative analysis of the development trend of the wet towel industry, helps customers grasp the opportunities and challenges of the industry, and provides inspiration for customers to find new growth points and breakthroughs.