Project background:

New materials refer to materials with excellent performance and special functions, or materials with improved performance and new functions after improvement of traditional materials, which are the forerunners and supports of high and new technologies. The new material industry has the characteristics of high technology intensity, high R & D investment, high added value of products, strong internationality, and wide application range. It has become an important indicator to measure a country's national strength and technological development level.In 2022, the market scale of China's new materials industry will reach8trillion yuan.

Customer pain points:

The new material industry is a high threshold, high risk, high return industry, which requires a lot of capital investment, technological innovation and market development. For customers interested in entering the industry, there are several major issues:

The new materials industry involves multiple segments, how to choose the right target market and products?

New materials industry competition is fierce, how to analyze competitors and their own advantages and disadvantages?

New materials industry by policy, technology, demand and other factors, how to grasp the industry trends and opportunities?

The new material industry needs to develop in coordination with the upstream and downstream industry chain. How to establish an effective partnership?

Project purpose:

In order to help customers solve the above problems, Shangpu consulting company has carried out the new materials industry market entry strategy research project, which aims to provide customers with the following contents:

Market size and structure analysis of the new materials industry, including global and Chinese market size, growth rate, and segment share;

Analysis of the competitive landscape of the new materials industry, including the introduction of major competitors, market share, strengths and weaknesses;

New materials industry trends and opportunities analysis, including policy, technology, demand, application and other aspects of the impact of factors and forecasts;

New materials industry market entry strategy recommendations, including target market and product selection, competitive strategy formulation, partner search.

Research object:

In order to ensure the quality and efficiency of the project, Champu Consulting has adopted a variety of research methods, including:

Literature analysis, collection and collation of relevant policy documents, industry reports, professional journals, news media and other public information;

Expert interviews, invited authoritative experts, scholars, and industry associations in the new materials industry to understand their views and suggestions on the industry;

Competitor analysis, through the enterprise website, annual report, news release and other channels, to collect and analyze the basic situation of the main competitors, strategic direction, product characteristics, etc;

The potential customer survey collected and analyzed the needs, pain points and expectations of potential customers who intend to enter the new materials industry through telephone interviews, online questionnaires and in-depth interviews.

Project Content:

According to the purpose of the project and the research object, Shangpu consulting company designed the following project content:

Market size and structure analysis of new materials industry

Global Market Size and Growth Rate

China Market Size and Growth Rate

细分领域市场规模和占比

Analysis on the Competition Pattern of New Material Industry

Number and distribution of competitors

Competitor market share and ranking

Competitor strengths and weaknesses analysis

New Material Industry Development Trend and Opportunity Analysis

analysis of policy factors

technical factor analysis

demand factor analysis

application factor analysis

New materials industry market entry strategy recommendations

Target market and product selection basis

Principles of Competitive Strategy Development

Partners find a way

Project Value:

Through the research of this project, Champ Consulting provides the following values to its clients:

Help customers to fully understand the development status and prospects of the new materials industry, and provide the basis for customers to formulate reasonable market entry plans;

Help customers in-depth analysis of the competitive environment of the new materials industry, and provide reference for customers to develop effective competitive strategies;

Help customers find the development trend and opportunities of new materials industry, and provide guidance for customers to grasp market opportunities;

Help customers to establish partnerships in the new materials industry and provide support for customers to expand market resources.