Project Background

A wire and cable manufacturer is a leading domestic wire and cable manufacturer with multiple production bases and sales networks. Its products cover high and low voltage power cables, communication cables, optical fiber cables and other fields. The company is facing challenges such as increasingly fierce market competition, diversified customer needs, and rapid product upgrades. It hopes to understand industry development trends, customer satisfaction, competitors, product advantages and shortcomings through market research to increase market share and Brand influence.

Project Purpose

Champ Consulting was commissioned by the company to conduct a comprehensive market research project designed to help the company:

-Understand the current market size, growth rate, structure, regional distribution, technical level, policies and regulations of the wire and cable industry;

-Analysis of the current wire and cable industry market demand characteristics, trends, influencing factors, etc;

-Assess the current competitive landscape of the wire and cable industry, competitors' strategies, strengths, weaknesses, market share, etc;

-Evaluate the market position, brand image, product quality, service level and customer satisfaction of the enterprise in the wire and cable industry;

-Put forward the development strategy of the enterprise in the wire and cable industry, including product innovation, channel expansion, marketing strategy, customer relationship management, etc.

Research object

Champu Consulting used a variety of research methods, including literature analysis, expert interviews, industry association consulting, customer interviews, competitor analysis, etc., covering the following research subjects:

-Industry authorities and experts, such as the National Development and Reform Commission, the National Energy Administration, China Electrical Equipment Industry Association, etc;

-The main customer groups of the enterprise, such as State Grid Corporation, China Southern Power Grid Corporation, provincial power supply companies, etc;

-The main competitors of the enterprise, such as Siemens of Germany, Schneider of France, Furu River of Japan, etc;

-Internal management and employees of the enterprise, such as general manager, marketing manager, sales staff, etc.

Project Content

According to the needs and objectives of the enterprise, the following project contents have been designed by champ consulting company:

-Market environment analysis: analysis of the current wire and cable industry macro environment (political and legal environment, economic environment, social and cultural environment, technical environment), industry environment (supplier power, buyer power, new entrant threat, substitute threat, competitor competition), market opportunities and threats;

-Market demand analysis: analyze the market scale and growth rate of the current wire and cable industry, subdivide according to product types (high-voltage power cables, low-voltage power cables, communication cables, etc.), application fields (construction, industry, transportation, energy, etc.), regions (eastern, central, western, etc.), and analyze the demand characteristics, changing trends and influencing factors of each market segment;

-Market competition analysis: analyze the current competitive landscape of the wire and cable industry, identify major competitors, assess their strategic positioning, product mix, market share, strengths and weaknesses, and analyze their threats and opportunities to the company;

-Enterprise evaluation and analysis: evaluate the market position of the enterprise in the wire and cable industry, analyze its brand image, product quality, service level, customer satisfaction, etc., identify its advantages and disadvantages, and analyze its differentiation and competitiveness with competitors;

-Corporate strategic recommendations: According to the results of market environment analysis, market demand analysis, market competition analysis and corporate evaluation analysis, the company's development strategy in the wire and cable industry is proposed, including product innovation, channel expansion, marketing strategy, customer relationship management, etc., To enhance market share and brand influence.

Project Results

By providing the company with a comprehensive market research program, Champu Consulting helps the company:

-Comprehensive understanding of the current wire and cable industry market conditions and development trends, grasp the market opportunities and threats;

-In-depth understanding of the current wire and cable industry customer needs and competitive landscape, clear the target market and competitors;

-Objectively evaluated the market position and brand image of the enterprise in the wire and cable industry, and found the advantages and disadvantages;

-Formulated a development strategy proposal in line with the actual situation and market environment of the enterprise, and provided a feasible implementation plan for the enterprise.

Through the professional services of Shangpu Consulting Company, the company has achieved remarkable results in the wire and cable industry, increased market share and brand influence, and enhanced core competitiveness.